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An Interview with a Chocolate Lover: Issues within the Chocolate Industry Revealed

Curious about people’s relationship with chocolate, I interviewed a young female adult about how her relationship with chocolate has changed from childhood into adulthood. The interviewee has never learned about chocolate, but she alludes to various historical, economical, and social issues within the chocolate industry throughout the interview. Specifically, she raises ethical issues about cacao farming practices, and explicates how business transactions harm chocolate producers. The interviewee is a college-educated individual, and demonstrates significant knowledge about these issues presumably because of her enrollment in a course about the sociology of food. Based on her responses in the interview, it is clear that this course changed her relationship with food and influences her current food decisions. Through the interview, the interviewee illuminates glaring issues within the chocolate industry related to the production of cacao, exploitation of cacao farmers, and chocolate advertising. First, she raises issues that about the production of cacao by demonstrating awareness about the economic difficulties cacao farmers face, and by discussing logistical issues about certifications that attempt to combat those economic issues. Second, in describing her chocolate preferences and perceptions, she alludes to issues regarding chocolate marketing strategies, and demonstrates the immense influence that chocolate advertisements hold over consumer purchasing decisions.

Before evaluating the historical, economic, and social issues within the chocolate industry revealed by the interviewee, it is necessary to explain the similarities between cacao and coffee bean production. The interviewee learned about coffee production in a course at a prestigious university, so this section purposes to provide legitimacy to the issues she raises about cacao production by emphasizing that the coffee and cacao industries experience the same problems, thereby qualifying her arguments about coffee production as applicable to cacao production as well. First, the working and economic conditions of coffee and cacao farmers are almost identical. Most coffee farmers produce beans on small, family-owned farms, and live in poverty.[1] Coffee farmers typically rely on bean sales as their primary source of income, but it is extremely volatile because it responds to any fluctuation in bean market prices and sales.[2] Second, coffee farmers can obtain Fair Trade and Organic Certification. Fair Trade promises the same benefits to coffee farmers as it does to cacao farmers, including minimum price premiums, social development, better labor rights, and long-term trading partnership.[3] Third, a large gap exists between coffee producers’ farming practices and coffee consumers’ purchasing decisions. There are stark differences between farmers that produce specialty coffee, and farmers that produce conventional, non-certified coffee. Demand for specialty coffee is on the rise because consumers, particularly those that identify with the ethical eating, Slow Food Movement, are willing to pay more for certified, eco-friendly coffee.[4] Higher quality coffee beans are sold at a higher price in the market, but most coffee consumers are unaware of the implications of their coffee-purchasing decisions.[5] Lastly, similar to the chocolate industry, a few select big coffee companies – less than 10 – control more than half of the coffee market.[6] These similarities are important to recognize, as the interviewee recalls this knowledge in the interview, and subsequently reveals that the economic and social issues afflicting coffee farmers and production are the same issues that exist in relation to cacao farming and production.

coffee beancacao bean

Image 1: Coffee Bean                                                                             Image 2: Cacao Bean

The interviewee brings attention to the importance of the raw coffee bean product to the existence of the entire coffee industry. Through this observation, she emphasizes the complete disconnect between coffee production and coffee consumption, revealing that the same issue exists within the chocolate industry. The interviewee comments, “without the farmers, you wouldn’t have the product. They’re the ones creating the base product to make coffee. They’re often the most forgotten. That’s like with any food product.”[7] This remark deserves close evaluation, as it perfectly describes the fragmented functioning and separateness of the different sectors of the coffee industry, also applicable to the chocolate industry. With that remark, the interviewee astutely explains that these complex industries rely wholly on the raw product, the bean, and without which, coffee and chocolate might not exist. This comment is interesting because it offers a simplistic vision that connects the necessity of the raw product to the consumer industry miles and miles away. This perception also illuminates how coffee and chocolate consumers are highly unaware of the implications of their purchasing decisions on the economic livelihood of the producers. Pictured in images 1 and 2 are a coffee and cacao bean, respectively (Image 1 and 2). These visuals purpose as a reminder to consumers that the coffee they drink from Starbucks, or Lindt chocolate they eat from their local supermarket, are products that begin with coffee and cacao beans, harvested and cultivated by farmers. Production and consumption are inherently connected, however, farmers are often naïve about the final product and consumers are often uneducated about the raw product process, both of which exacerbate the separateness between different players within the coffee and chocolate systems.

USDA organic labelImage 3: USDA Organic Certification Label

The interviewee discusses logistical issues with the Fair Trade and Organic Certification protocols, revealing that these labels harm rather than benefit cacao farmers and production. Fair Trade, Organic, and Direct Trade certifications share a common goal to compensate cacao farmers that produce their beans in adherence to specific environmental and social standards at a higher price than the conventional market offers.[8] The United States Department of Agriculture divides organic products into three categories, “100% organic,” “organic,” and “made with organic ingredients,” where each category is defined based on strict agricultural practice regulations.[9] Agricultural products that adhere to these standards are labeled with the “USDA Organic” logo, pictured in Image 3 (Image 3). In viewing this image, it is apparent that the USDA Organic label is not informative, as the certification seal does not specify whether the product is made with 100%, 95%, or at least 70% organic ingredients. The lack of information on this label raises questions about the authenticity of these certifications, and how organic certification guidelines are monitored. In probing about her knowledge regarding Organic Certification, the interviewee says “there are requirements…You can still use pesticides, but [the farmers] use “organic” or “natural” pesticides that are “better” for the environment…I know there are loopholes in the organic certification process.”[10] Here, the interviewee identifies the major criticisms of the USDA Organic Certification process in relation to cacao farming and production practices, alluding to claims of product quality issues and loose surveillance of organically certified cacao farmers’ adherence to USDA guidelines.[11] As revealed through her remarks, the vagueness of this label generates confusion among consumers. Furthermore, these observations illuminate the need for tighter institutional regulation of USDA Organic protocols, both for the benefit of consumers – ensuring that cacao farmers are following certification standards, guaranteeing that consumers are purchasing actual organic cacao – and for the benefit of the producers – that they are properly compensated for producing cacao beans using environmentally-friendly farming practices.

The interviewee circles the debate about the effectiveness of Fair Trade certification’s impact on cacao farmers’ economic situation through her advocacy for Fair Trade coffee bean farming and production. Similar to organic certification, Fair Trade certification encourages sustainable farming practices, while also promoting social welfare and establishing long-term trading partnerships.[12] In explaining the benefits of Fair Trade for coffee farmers, the interviewee says, “the farmers work long, laborious hours and they don’t get paid very well unless they are in the Fair Trade system…more money goes to the farmer when it’s a Fair Trade transaction.”[13] Through this comment, the interviewee reveals two similarities between coffee bean and cacao production that are problematic for the farmers. First, she describes the difficult working conditions that coffee bean farmers endure, such as long and physically fatiguing hours, and subsequently suggests that the farmers are underpaid considering their strenuous working conditions. She alludes to a prominent issue that cacao farmers face in that they are not properly compensated for their grueling laborious efforts, and that their contributions to the chocolate industry are severely under-valued. Second, she asserts that Fair Trade certified coffee farmers are more economically stable than non-certified coffee farmers, referencing minimum price premiums and prompt payments promised by Fair Trade to certified farmers. This suggests that consumers perceive Fair Trade as an impactful certification that improves farmers’ economic situation. However, in reality, there is no strong evidence that the Fair Trade system is effective in combatting farmers’ economic crises, particularly that of cacao farmers.[14] This misconception is problematic, as consumers’ might purchase Fair Trade products hoping to improve farmers’ income situation, unbeknownst to the faults of Fair Trade.

The interviewee explicates that some of her food decisions are based on the ethicality of food production practices, but names high prices of Fair Trade and Organic products as a barrier that prevents her from always purchasing certified products. In regards to the cacao industry, attempts to improve the ethicality of cacao farmers’ working conditions by consumer advocacy groups more often than not fail.[15] Chocolate consumers are often uneducated about the complexities of the chocolate industry, making it difficult for consumers to grasp how their purchasing decisions impact the economic and/or social situation of cacao farmers. Therefore, consumers cannot be responsible for initiating change of the exploitative economic and social conditions endured by cacao farmers. Surprisingly, the interviewee demonstrates a deep consciousness about the relationship between production and consumption, explaining that she became a vegetarian because “I don’t like the treatment of farm animals on conventional farms…Also, I don’t like the growth hormones and antibiotics.”[16] This reasoning suggests that she chooses the type of food she consumes based on the ethicality of food production practices. She further explains that she prefers to consume organic food, as “It’s more environmentally friendly.”[17] Again, she adopts an ethical argument to support her preference to consume organic over conventional farm products. However, she subsequently mentions that she does not always purchase certified Organic or Fair Trade products because they are “more expensive.”[18] This confession reveals a common misconception among consumers that certified products are always more expensive, which is false, as Organic and Fair Trade farming practices can actually cost the same or less than conventional farming practices.[19] Through her remarks, it is clear that the interviewee is a conscious consumer, as she chose to become a vegetarian because of inhumane treatment of animals on conventional farms, indicating her care for ethical farming and production practices. However, her perception that Organic, Fair Trade, and Direct Trade products are more expensive than non-certified products alludes to major critiques of certification organizations, commonly accused of corrupt practices and falsely promising cacao farmers fair payment. Through the interviewee’s comments, she illuminates a significant issue that Organic, Fair Trade, and Direct Trade are actually more harmful than beneficial to cacao farmers’ economic and social conditions.

woman eating chocolate     Image 4: Gender in Chocolate Advertisement

Through the interviewee’s description of her chocolate perceptions and preferences, she reveals an issue rarely addressed, that of the immense control chocolate advertisements exercise over consumer choice. Chocolate advertisements commonly portray chocolate as an aphrodisiac, and as a luxurious product, through women’s sexuality.[20] Image 4 exemplifies this theme, as it pictures a woman, seemingly wearing no clothes, holding a piece of chocolate to her lips, with a seductive facial expression (Image 4). The image portrays chocolate as a desirable food through the sexual presentation and nature of the woman. The brightly colored lipstick brings focus to her lips, and accompanied by the sensual facial expression, the ad attempts to associate chocolate with love and romance. Furthermore, the woman is highly manicured, adorned with extravagant accessories, which contributes to the depiction of chocolate as a decadent and highly valuable product. Several times throughout the interview, the interviewee references chocolate as a “luxurious item.”[21] This association of chocolate with luxury precisely demonstrates the strong influence of chocolate advertisements, such as image 4, on consumers’ perceptions of chocolate. When prompted to reflect about chocolate advertisements, the interviewee pauses and appears puzzled, admitting a moment later that she only notices chocolate ads around Valentine’s Day.[22] Again, this emphasizes the effectiveness of chocolate marketing strategies to portray the product as an aphrodisiac, as consumers evidently associate chocolate with romance and love. The combination of a presumably seduced woman and a chocolate product, exampled in Image 4, contribute to this representation of chocolate as desirable. Most importantly, the interviewee illuminates that consumers are highly unaware of two issues related to chocolate marketing. First, the strong influence chocolate ads possess in forming their perceptions of chocolate, and second, the exploitation of female sexuality to deliver this specific representation of chocolate products. Based on the interviewee’s susceptibility to the impact of chocolate advertisements on her perceptions, and her unawareness of gender exploitation that litters these ads, it suggests that the chocolate industry should be taking action to enforce regulations that will reduce the influence of chocolate marketing on consumer perceptions and regulate chocolate marketing content.

Trader Joe's dark chocolate bar     Image 5: Trader Joe’s Dark Chocolate Product

The interviewee’s description of her chocolate preferences further demonstrates consumer susceptibility to the influences of chocolate advertisements. The interviewee reveals she favors dark chocolate, offering “I buy it at Trader Joe’s…I like the pure flavor of their products.”[23] First, Trader Joe’s is a grocery store that advertises the sale of organic, natural, fresh food at low prices. Second, recall that the interviewee prefers organic food, but high prices prevent her from purchasing organic products. Keeping these two pieces of information in mind, the interviewee’s comment suggests that she purchases chocolate at Trader Joe’s because it is both organic and affordable. In addition to these conscious reasons, the packaging of the chocolate may also contribute to the interviewee’s decision to purchase dark chocolate bars from Trader Joe’s, though she is unconscious of this influence. Image 5 exemplifies a dark chocolate bar product sold at Trader Joe’s, one that the interviewee might encounter (Image 5). This package exercises marketing strategies to influence consumer choice by emphasizing a high cacao content of “61%,” indicative of pure chocolate. Additionally, printing “Imported from Belgium” carries connotations associated with Europe, such as fantasy and romance. Lastly, the package pictures a crown, presumably representative of chocolate’s historical association with royalty in Europe. This suggests to the consumer that the chocolate is luxurious and highly valuably, and implies that the chocolate will taste rich and pure. All of these elements on the package impact the consumer’s decision to purchase that product by manipulating her perceptions, thereby prompting the consumer to imagine the chocolate will taste special over other chocolate products. Similar to an issue already discussed, the interviewee reveals that consumers are naïve to chocolate marketing strategies, and make unconscious purchasing decisions based on the effectiveness of chocolate ads and their ability to influence consumers’ perceptions and taste preferences of chocolate.

The interviewee reveals major historical, economic, and social issues that persist within the chocolate industry through her comments about coffee production, and in describing her chocolate perceptions and taste preferences. Historical issues, such as the under-recognized efforts of cacao farmers and their contributions that permit the existence of the chocolate industry – i.e. they provide the raw product to make chocolate – are evidently issues that exist within the coffee industry as well. Economic issues, such as volatile income and impoverished livelihoods, partially the fault of certification organizations like Organic and Fair Trade, are also issues within both the cacao and coffee industries. Lastly, social issues related to the use of sexualized images of women to control consumers’ perceptions and taste preferences of chocolate are seemingly unnoticed by consumers. This is problematic in that consumers are unaware that these ads contribute to the proliferation of stereotypical gender roles, and in that consumers are also unaware that they possess little agency in their chocolate purchasing decisions.
[1] Christopher Bacon, “Confronting the Coffee Crisis: Can Fair Trade, Organic, and Specialty Coffees Reduce Small-scale Farmer Vulnerability in Northern Nicaragua?,” World Development 33 (2005): 497-511.
[2] Joni Valkila, “Fair Trade Organic Coffee Production in Nicaragua – Sustainable Development or a Poverty Trap,” Ecological Economics 68 (2009): 3018-3025.
[3] Valkila, “Fair Trade organic coffee.”
[4] Julie Guthman, “Fast Food/Organic Food: Reflexive Tastes and the Making of “Yuppie Chow,” in Food and Culture, ed. by Carole Counihan and Penny Van Esterik (New York: Routledge, 2013), 496-509.
[5] Ibid.
[6] Bacon, “Confronting the Coffee Crisis.”
[7] Anonymous, interview by Ashlee Korsberg, April 24, 2017.
[8] Carla Martin, “Alternative trade and virtuous/localization/globalization” (lecture, Harvard University, Cambridge, MA, April 5, 2017).
[9] “USDA Organic Labeling Regulations,” USDA, accessed April 30, 2017, https://www.ecfr.gov/cgi-bin/text-idx?c=ecfr&sid=c4e0df8f46a4f4b6f56d80be31f95ed3&rgn=div6&view=text&node=7:3.1.1.9.32.4&idno=7.
[10] Anonymous.
[11] Martin, “Alternative trade.”
[12] Ibid.
[13] Anonymous.
[14] Ndongo Samba Sylla, “On the Inequalities of the International Trade System” and “The Fair Trade Universe,” in The Fair Trade Scandal: Marketing Poverty to Benefit the Rich, translated by David Clement Leye (London: Pluto Press, 2014).
[15] Carla Martin, “Modern day slavery” (lecture, Harvard University, Cambridge, MA, March 22, 2017).
[16] Anonymous.
[17] Ibid.
[18] Ibid.
[19] Martin, “Alternative Trade.”
[20] Emma Robertson, “A deep physical reason’: gender, race and the nation in chocolate consumption,” in Chocolate, women and empire: A social and cultural history (Oxford: Manchester University Press, 2009), 18-63.
[21] Anonymous
[22] Anonymous.
[23] Anonymous.

References

Anonymous. Interview by Ashlee Korsberg, April 24, 2017.

Bacon, Christopher. “Confronting the Coffee Crisis: Can Fair Trade, Organic, and Specialty Coffees Reduce Small-scale Farmer Vulnerability in Northern Nicaragua?.” World Development 33 (2005): 497-511.

Guthman, Julie. “Fast Food/Organic Food: Reflexive Tastes and the Making of “Yuppie Chow.” In Food and Culture, edited by Carole Counihan, and Penny Van Esterik, 496-509, New York: Routledge, 2013.

Martin, Carla. “Alternative trade and virtuous/localization/globalization.” Lecture at Harvard University, Cambridge, MA, April 5, 2017.

Martin, Carla. “Modern day slavery.” Lecture at Harvard University, Cambridge, MA, March 22, 2017.

Martin, Carla. “Race, ethnicity, gender, and class in chocolate advertisements.” Lecture at Harvard University, Cambridge, MA, March 29, 2017.

Robertson, Emma. “A deep physical reason’: gender, race and the nation in chocolate consumption.” In Chocolate, women and empire: A social and cultural history, 18-63, Oxford: Manchester University Press, 2009.

Sylla, Ndongo Samba. “On the Inequalities of the International Trade System” and “The Fair Trade Universe.” In The Fair Trade Scandal: Marketing Poverty to Benefit the Rich, translated by David Clement Leye, London: Pluto Press, 2014.

U.S. Government Publishing Office. “USDA Organic Labeling Regulations.” Accessed April 30, 2017. https://www.ecfr.gov/cgi-bin/text-idx?c=ecfr&sid=c4e0df8f46a4f4b6f56d80be31f95ed3&rgn=div6&view=text&node=7:3.1.1.9.32.4&idno=7.

Valkila, Joni. “Fair Trade Organic Coffee Production in Nicaragua – Sustainable Development or a Poverty Trap.” Ecological Economics 68 (2009): 3018-3025.

Image sources

Image 1: https://commons.wikimedia.org/wiki/File:Coffee_Beans_Photographed_in_Macro.jpg

Image 2: https://pixabay.com/en/photos/cocoa/

Image 3: https://commons.wikimedia.org/wiki/File:USDA_organic_seal.svg

Image 4: https://www.flickr.com/photos/orofacial/8219609037

Image 5: https://chocolateihaveknown.wordpress.com/category/acquired/trader-joes/

 

 

Significance of Cacao in Mayan Civilization: Exposing the Divine Origins of Chocolate and its Mysticism

Cacao and chocolate were important aspects of Mesoamerican civilizations’ customs and beliefs. In addition to drinking chocolate, Mayan societies utilized cacao for ritualistic purposes, an interesting aspect of chocolate’s history that deserves further exploration. While the Olmecs, active from 1500 to 400 BCE, were most likely the first to make chocolate from cacao beans, the focus will be on the Mayans’ utilization of chocolate. Evidence suggests that cacao was an integral part of their society as it was embedded in their religious beliefs. Understanding these historical uses and origins of cacao illuminates the reasons chocolate is represented as a luxurious item in today’s society. The representation of cacao in the Mayan religion established chocolate as a powerful entity, which shaped the ways that chocolate was utilized, and contributed to its essence of purity.

            The common association of cacao with godly figures derives from its origin story. According to Mayan religious beliefs, their gods discovered cacao.[1] Consequently, cacao, or chocolate, is termed “food of the gods.”[2] There are two Mayan Gods worth mentioning to emphasize the importance of cacao in their society. The first, Ek Chuah, was supposedly honored by the Maya in an annual festival.[3] While some chocolate historians term Ek Chuah the Maya Merchant God, others refer to Ek Chuah as the Cacao God.[4][5] Regardless, Ek Chuah was an important deity to the Mayans, and commonly presented with cacao or a cacao tree.[6] The second, the Maize God, was an important deity, as maize was necessary to sustain life.[7] The image below illustrates the Maize God, on the right, presumably conversing with the figure on the left (Image 1). The Maize God is depicted as older and in control of the discussion, compared to the younger, timid being on the left, suggests he is authoritative in the Mayan religion. In another recreation of the Maize God, he is portrayed as a cacao tree.[8] That cacao is associated with this powerful god signifies the importance of cacao in Mayan religion and justifies its use in significant Mayan rituals.

maize_god_and_itzamnc3a1

(Image 1)

            The strong connection between cacao and the gods established chocolate as a mystical and highly valued substance. Records from Mayan society, written in hieroglyphics, reveal the significance of cacao in the Mayan rituals. One document, called the Dresden Codex, describes rituals in which the gods consume cacao.[9] Another document, called Popol Vuh, also mentions cacao in combination with godly rituals.[10] That cacao was used by divine beings qualifies chocolate as a divine entity as well. Labeling chocolate as “food of the gods” implicates cacao as a substance worthy to unworldly beings, which has resulted in mystical and pure connotations being attached to cacao. These associations have extended to the present-day, demonstrated by the chocolate named “Food of the Gods,” displayed in the image below (Image 2). This brand name implies this chocolate is pure and of high quality. That this phrase and idea is employed in chocolate marketing strategies today validates the historical significance of cacao’s divine origins, and is representative of expectations that chocolate is pure and of high value.

1411838976

(Image 2)

            The symbolic importance of cacao is exemplified by the Mayas’ incorporation of chocolate pottery vessels in their burial rituals. Cacao was included in numerous different ceremonies in Mayan society, including baptisms, banquets, weddings, and funerals.[11] Fascinatingly, archaeological excavation of ancient Mayan graves found tombs filled with chocolate pottery vessels.[12] Noteworthy, these vessels are only found in tombs of the Mayan elite presumably because only those in the highest social circles consumed chocolate.[13] The image below pictures a pottery vessel from Classic Maya society that contained chocolate (Image 3).[14] This presents a characteristic chocolate pottery vessel buried in a tomb of a Mayan elite. The delicate shape and intricacy of the images on the side of the vessel indicate that not only was chocolate highly valued, but the container the substance was consumed from was also of high value, probably only affordable by the wealthiest Mayans. The purpose of burying these formerly cacao-filled pottery vessels with the deceased resided in the Mayan belief that chocolate assisted the soul’s travel to death.[15] Perhaps Mayan society only buried these pottery vessels with the elite because they were the only individuals worthy of cacao’s powers in the afterlife. Again, this represents the mystical abilities of cacao, attributable to its divine origins and association with the gods.

alv14539

(Image 3)

            The use of chocolate for medicinal purposes in Mayan society also exemplifies the mystical abilities associated with cacao, attributable to its discovery by the gods. In most modern western societies today, chocolate is not used as a medical treatment, but rather is detrimental to health when consumed in large quantities. The Mayans utilized chocolate for health ailments such as digestive issues, fatigue, and inflammation.[16] Similar to the argument made for chocolate’s powers in the afterlife, the belief in cacao’s healing powers also arguably originates from its divine origins. The belief that chocolate possessed healing abilities portrays it as a mystical substance. This is historically significant because while the Mayans may have been the first society to utilize cacao for medicinal purposes, it is certainly not unique to their society now, as this treatment was adopted by cultures and societies as cacao spread throughout the world in subsequent centuries.[17] The Aztecs and even doctors in 16th and 17th century Europe placed faith in the healing powers of cacao.[18] The medicinal use of cacao helped cement the illusion of chocolate as a pure, mystical, and powerful substance, These mystical abilities established chocolate as a special, highly-valued, and pure substance, perceptions of cacao that have persisted to the present-day.

Thinking of chocolate probably triggers happy memories for most people, but for most individuals in modern western societies today, it most likely does not elicit symbolic or religious meaning. However, for the Mayans, chocolate was strongly associated with their gods and played an active role in their rituals. Cacao possessed powerful skills, able to help the dead pass into the afterlife, and cure health ailments. The association of cacao with divine beings established chocolate as a special substance, and set a precedent for it as a highly-valued, pure, and luxurious item, only to be consumed by worthy, elite individuals. The symbolic significance and use of cacao in Mayan society plays an important historical role in how chocolate would be used and by whom in the following centuries, and the connotations attached to it in present-day cultures.

[1] Teresa L. Dillinger, Patricia Barriga, Sylvia Escarcega, Martha Jimenez, Diana Salazar Lowe, and Louis E. Grivetti, “Food of the Gods: Cure for Humanity? A Cultural History of the Medicinal and Ritual Use of Chocolate,” The American Society for Nutritional Sciences 130 (2000): 2057-72, accessed March 7, 2017, http://jn.nutrition.org/content/130/8/2057S.full.pdf+html.

[2] Sophie D. Coe and Michael D. Coe, “The Tree of the Food of the Gods,” in The True History of Chocolate, (London: Thames & Hudson Ltd, 2013), 33-64.

[3] Dillinger et al., “Food of the Gods.”

[4] Coe and Coe, “The Tree.”

[5] Dillinger et al., “Food of the Gods.”

[6] Coe and Coe, “The Tree.”

[7] Donatella Lippi, “Sin and Pleasure: The History of Chocolate in Medicine,” Journal of Agricultural and Food Chemistry 63 (2015): 9936-9941, accessed March 7, 2017, doi: 10.1021/acs.jafc.5b00829.

[8] Coe and Coe, “The Tree,” 43.

[9] Coe and Coe, “The Tree.”

[10] Ibid.

[11] Carla D. Martin, “Mesoamerica and the ‘food of the gods,’” lecture for Chocolate, Culture, and the Politics of Food course, Cambridge, MA, February, 1, 2017.

[12] Coe and Coe, “The Tree.”

[13] Ibid.

[14] Coe and Coe, “The Tree,” 47.

[15] Martin, “Mesoamerica.”

[16] Ibid.

[17] Lippi, “Sin and Pleasure.”

[18] Dillinger, “Food of the Gods.”

References

Coe, Sophie D., and Michael D. Coe. “The Tree of the Food of the Gods.” In The True History  of Chocolate, 33-64. London: Thames & Hudson Ltd, 2013.

Dillinger, Teresa L., Patricia Barriga, Sylvia Escarcega, Martha Jimenez, Diana Salazar Lowe, and Louis E. Grivetti. “Food of the Gods: Cure for Humanity? A Cultural History of the Medicinal and Ritual Use of Chocolate.” The American Society for Nutritional Sciences 130 (2000): 2057-72. Accessed March 7, 2017. http://jn.nutrition.org/content/130/8/2057S.full.pdf+html.

Lippi, Donatella. “Sin and Pleasure: The History of Chocolate in Medicine.” Journal of Agricultural and Food Chemistry 63 (2015): 9936-9941. Accessed March 7, 2017. Doi: 10.1021/acs.jafc.5b00829.

Martin, Carla D. “Mesoamerica and the ‘food of the gods.’” Lecture for Chocolate, Culture, and the Politics of Food course, Cambridge, MA, February, 1, 2017.

Multimedia sources

Image 1: https://commons.wikimedia.org/wiki/File:Maize_God_and_Itzamn%C3%A1.JPG

Image 2: http://www.foodofthegods.org.uk/

Image 3: http://www.artehistoria.com/v2/contextos/3850.htm