All posts by anonymouschocolover123

The Luxury Chocolate Tasting of R-Dizzle Rich

Purpose of the Tasting

The purpose of my chocolate tasting was to see whether the attendees could discern between the four various categories for the sourcing and materialization of chocolate as discussed in class and the readings: (1) Direct Trade, (2) Fair Trade, (3) Organic, and (4) Industrialized. Because much of Chocolate class was about the social, anthropological, and economic impacts of and differences between each of these chocolate types, I thought this would be an excellent theme to my tasting that brings historical, socioeconomic, and taste-related views.

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Figure 1. The fancy invitations I used to invite 7 participants to my tasting.

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Figure 2. The participants of my chocolate tasting.


Types of Chocolate in the Tasting

(1) Direct Trade There are four general types of chocolate (based on its production processes) that we have learned in Chocolate class. The first is Direct Trade, also known as bean-to-bar chocolate, as these companies have control of its manufacturing process from growing and harvesting of the cacao bean all the way to its packaging and selling into a bar. Direct Trade chocolate is usually a chocolate company that directly deals with farmers. There’s a bit of variation in its manufacturing processes, but this leaves more room for negotiation from the different chocolate companies. Direct Trade companies may place environmental and labor factors into consideration, but not to as far of an extent as other chocolate types such as Fair Trade. In Direct Trade, there is less regulation because it is assumed that there is maximum control between the cacao harvesters, manufacturers, and packagers of the chocolate product. However, the very direct control of these Direct Trade chocolate companies costs a high premium, making their products quite expensive. Because of the rarity of a chocolate company having complete control of an entire chocolate farm, which is usually located outside of the U.S., solely for their company, the quantity of Direct Trade producers which exists is very low.

(2) Fair Trade The second category of chocolates presented was the Fair Trade chocolate type. These mass-produced confections are intended to guarantee a consistent smell and taste, achieved through rigorous oversight and a careful blending of cacao. According to Michael D’Antonio of Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams, using liquid condensed milk instead of the powdered milk that the Swiss favored, Schmalbach’s mixture was easier to move through various processes: “…it could be pumped, channeled, and poured — and it required less time for smoothing and grinding. Hershey would be able to make milk chocolate faster, and therefore cheaper, than the Europeans” (D’Antonio 2006: 108). With techniques like these that were melded again and again by Hershey a century ago, efficiency of methods for the mass-production and -distribution of chocolate was possible. However, these efficient industrialized methods definitely compromise the ethics of labor, environmentalism, and health-focuses of these chocolates.

(3) Organic The third type of chocolate that is explored in this tasting is Organic chocolate. Organic chocolates place an emphasis on health and the environment. They do not use pesticides, and because it places such a large, conscious emphasis on these issues, there is a loss of yield that occurs in terms of its production and consumption. These chocolate products also tend to be extremely expensive, for there is usually a rearrangement premium placed on their price tag. Additionally, although organic chocolate products focus on health-related and environmental issues, there is no standard for the laborers of its production. Organic chocolate products must also all undergo certification, and usually the bars themselves are sold in small proportions.

(4) Industrialized The final category of chocolates which were presented during the tasting was Industrialized chocolate. Fair Trade chocolates emphasize the moral ethics of the chocolate production. They prioritize producing ethical, labor-regulated goods, and for this reason they also weigh between ingredient and product. These products also require a certification by one or more of the various Fair Trade certification companies. These groups usually require a type of price threshold, which makes this type of chocolate a little bit more expensive. Fair Trade chocolates also take the environment into account, although oftentimes not as much as Organic chocolates do. Fair Trade chocolates also focus on community development.


Advertising

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Figure 3. The advertising and packaging used for each of the four chocolates used in my tasting.

(1) Direct Trade:

Taza Chocolate, Seriously Dark, 87% Cacao, Organic Dark Chocolate

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Observations of Packaging:

  • Girly
  • Bright colors
  • Easy-to-read font that pops out

(2) Fair Trade:

Seattle Chocolate, Pike Place Espresso, Dark Chocolate Truffle Bar with Decaf Espresso

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Observations of Packaging:

  • “Adult-like”
  • “Rainy coffeehouse hipster”
  • Elegant
  • Cloudy color scheme (not as bright)

(3) Organic:

Lake Champlain Chocolates, Cacao Nibs & Dark Chocolate, 80% Cocoa

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Observations of Packaging:

  • Simple
  • “Typical coffee colors”
  • Compromise between adult- and kid-themed packaging (could theoretically work for either audience)

(4) Industrialized:

Cadbury, Royal Dark, Dark Chocolate

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Observations of Packaging:

  • Shiny
  • “Charlie and the Chocolate Factory”
  • Regal, luxurious

 


Works Cited

“Here There Will Be No Unhappiness.” Hershey Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams, by Michael D D’Antonio, Simon & Schuster, 2006, pp. 106–126.

 

 

The Industrial Revolution: The Transformation of Chocolate from a Rare Delight to a Global Commodity

Industrialization greatly improved the quantity, quality, and variety of food of the working urban populations of the Western World. This development was due to reasons which were two-fold: first, historical developments such as colonialism and overseas trade were structures which inspired this process, and second, specific technologies such as preserving, mechanization, retailing, transport, and the growth of the commercial catering business allowed for the distribution and access of chocolate to flourish. Technologies which were developed from the Industrial Revolution greatly changed the worldwide consumption of chocolate, greatly increasing the quantity and ease of its production and distribution and subsequently increasing the ease and diversity of consumers’ access to chocolate products.

The Industrial Revolution began in England in the early 19th century, and stemmed from factors such as a smaller population and thus a need for a more efficient workforce. Prior to industrialization, the majority of people in Europe subsisted on peasant farming and leasing land from the elite (Dimitri et al. 2). In the latter half of the second millennium A.D., voyages of discovery around the globe sparked colonialism in foreign lands soon thereafter. There were various philosophies in justification of colonialism; one was that of social evolutionism and intervention philosophies, or the idea that natives were incapable of governing themselves and in need of outside intervention. According to research published by M. Shahid Alam of Northeastern University, industrialization of countries across the world was unequal; some countries underwent industrialization centuries prior to others (Alam 5). The reason for this was partially due to the fact that some countries colonized other countries for their own imperial or industrial benefit, so the colonized countries themselves could not go undergo industrialization at that time. Great Britain, Spain (and subsequently Portugal), and France were a few imperial superpowers which underwent industrialization first and each dominated many colonies.

Image Source: Dimitri C, Effland A, Conklin N. “The 20th Century Transformation of U.S. Agriculture and Farm Policy.” USDA ERS. 2006.

Because of the far-reaching, global geography of these mother countries’ colonies, the colonial economy depended on international trade. For example, the British empire depended on the American colonies’ production of goods, as did the colonies on the goods of the British Empire. Merchants sent out ships to trade with North America and the West Indies; in 1686 alone, over 1 million euros of goods were shipped to London (“Trade and Commerce”). While wool textiles from England’s manufacturers that spurred from the Industrial Revolution were shipped to the Americas, the colonies shipped goods such as sugar, tobacco, and other tropical groceries from its plantations back across the pond. Due to Europe’s incredibly high demand for some of these American goods, the slave trade developed to meet Industrialization’s hefty needs for cheap labor (“Trade and Commerce”).

Image Source: “Colonial Trade Routes and Goods.” National Geographic Society, National Geographic, http://www.nationalgeographic.org/photo/colonial-trade/.

A few hundred years later, significant agricultural technologies spurred from industrialization. By the early 1900s, most American farms were diversified, meaning that various animals and crops were produced on the same cropland in complementary ways. However, specialization was a method which developed in farms at around this same time, used to increase efficiency by narrowing the range of tasks and roles involved in production. This way, specialized farmers could focus all their knowledge, skills, and equipment on one or two enterprises. Furthermore, mechanization allowed for the tremendous gains in efficiency with getting rid of the need for human labor with routine jobs such as sowing seeds, harvesting crops, milking cows, and feeding and slaughtering animals. Within the 20th century only, the percentage of the U.S. workforce involved in agriculture declined from 41 percent to 2 percent (Dimitri et al. 2). This greatly increased the efficiency of the production of ingredients which go into chocolate such as milk, cacao, sugar, salt, and vanilla from their respective farms.

In addition to farming technologies such as specialization, methods such as preserving, mechanization, retailing (and wholesaling), transport, and the growth of the commercial catering business improved the quality of the chocolate product itself and lessened the amount of time many large chocolate companies produced these chocolates drastically (Goody 74).

The mechanism of preserving was spearheaded by Nicolas Appert, who developed a process called canning (“bottling” in English) in response to conditions in France during the Napoleonic Wars, when the preservation of meat was important for feeding on-the-road soldiers (Goody 75). Glass containers were also developed around the same time to preserve wine and medicine. Methods such as artificial freezing as well as salt — which became such a popular form of preservation that a “salt tax” was eventually implemented — also developed to preserve foods. Pickling inside vinegar, as well as sugar, which was used to preserve fruits and jams, were also methods which advanced. This, in turn, also caused the imports of sugar to rapidly increase during the 18th century (Goody 75). With preservation mechanisms highly developed compared to before, chocolate products could finally be distributed from manufacturers and remain on shelves for quite some time — it did not necessarily need to be fresh to be sold and readily available to consumers.

Additionally, the process of mechanization was the manufacture of many processed and packaged foods, and this process was furthered by Ford’s assembly line and interchangeable parts. Through these technologies, packaged foods and products could be produced much more quickly and efficiently at greater quantities. This greatly increased the production efficiency and quantity with which packaged chocolate could be distributed, allowing for the proliferation of the some of the biggest mass-brands in chocolate production, such as Hershey’s and Nestle (Goody 81).

Video Source: “HOW IT’S MADE: Old Hershey’s Chocolate.” YouTube, 1976, http://www.youtube.com/watch?v=ophXa_LvUKk.

Furthermore, the process of retailing was marked by the shift from open market to closed shop; this process began as early as Elizabethan times. Back in the Elizabethan era, great efforts were made to ensure that there were no middle men in terms of sales and that there was no resale at higher prices. Eventually, however, grocers overtook the import of foreign goods. Just as imported goods became cheaper with the new developments in transport, so too did manufactured goods and items packaged before sale came to dominate the market (Goody 82-3). This allowed many various chocolate products from manufacturers all across the world to hit the shelves of grocers, readily available to consumers of any city in the United States. These products were generally branded goods, “sold” before sale by national advertising. Advertising itself, additionally, led to the homogenization of chocolate consumption, allowing similar brands of chocolate products to be distributed across the U.S. This even led to the eventual homogenization of American taste preferences for chocolate; because the Hershey’s chocolate bar was so heavily distributed and popularized, eventually, Americans were unaccustomed to anything that did not have Hershey’s uniquely sweet and salty taste (“Here There Will Be…” 108).

The final large component of industrialization which greatly increased chocolate production and distribution was the revolution of transportation. Rail transport provided the masses with cheap and wholesome food; in fact, there were certain periods of time during the Industrial Revolution in which U.S. railways were transporting goods more than people (Goody 82). Last but not least, the growth of the commercial catering business led to the decline of the domestic servant. This decline of the domestic servant also allowed English families to explore quick, sweet recipes incorporating chocolate such as brownies, cookies, and cakes.

Bigger-picture progressions in history such as colonization and international trade connected the world economy and allowed for technologies such as preserving, mechanization, retailing, and new transport to grow and flourish. These methods, in turn, caused global companies such as Hershey’s and Nestle to revolutionize the production and distribution of chocolate into a massive, global business. What was once enjoyed by the few and wealthy was now easily accessible by the masses, homogenizing the tastes of Americans to a few specific chocolate brands. None of this impact on chocolate products’ consumers and producers alike would have been possible without the historical and technological developments of the Industrial Revolution.


Works Cited

Alam, M. Shahid. “Colonialism and Industrialization: Empirical Results.” Review of Radical Political Economics, 1998, pp. 217–240., doi:10.2139/ssrn.2031131.

“Colonial Trade Routes and Goods.” National Geographic Society, National Geographic, http://www.nationalgeographic.org/photo/colonial-trade/.

Dimitri C, Effland A, Conklin N. “The 20th Century Transformation of U.S. Agriculture and Farm Policy.” USDA ERS. 2006.

Goody, Jack. “Industrial Food: Towards the Development of a World Cuisine.” Food and Culture: a Reader, edited by Carole Counihan and Penny Van Esterik, Routledge, 2013, pp. 72–88.

“Here There Will Be No Unhappiness.” Hershey Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams, by Michael D D’Antonio, Simon & Schuster, 2006, pp. 106–126.

“HOW IT’S MADE: Old Hershey’s Chocolate.” YouTube, 1976, http://www.youtube.com/watch?v=ophXa_LvUKk.

JH Bloomberg School of Public Health. “Industrialization of Agriculture.” Johns Hopkins Bloomberg School of Public Health, Johns Hopkins University, 5 Aug. 2016, foodsystemprimer.org/food-production/industrialization-of-agriculture/index.html.“To the Milky Way and Beyond; Breaking the Mold.” The Emperors of Chocolate: inside the Secret World of Hershey and Mars, by Brenner Joël Glenn., Broadway Books, 2000, pp. 49–194.

“Trade and Commerce.” Understanding Slavery Initiative, Understanding Slavery, 2011, http://www.understandingslavery.com/index.php-option=com_content&view=article&id=307_trade-and-commerce&catid=125_themes&Itemid=152.html.