Tag Archives: European colonization

Chocolate Consumption and Production: How Mesoamerican Cacao Culture has Faded

The significance of chocolate holds a profound and broad importance in our modern day American society. Chocolate has been incorporated in our everyday life as an indulgence.The commonly found sweet treat melts in one’s mouth, and in American culture, is used to melt one’s heart! However, chocolate is not bound by its asset of sweetness, as that asset was incorporated into chocolate fairly recently; chocolate can be bitter and brittle, and can even be featured as a drink! There are many types of chocolate varying by texture and taste, and the good has evolved over the ages, and so has its pairwise culture as it has moved from society to society, but all types stem from cacao. The original chocolate/cacao and its production can be traced all the way back to Pre-Columbian civilizations where it was valued highly and reserved for nobility and important people. In that time, Cacao was much more than a sweet, refreshing treat: it was a vital and versatile part in Pre-Columbian traditions including religion, status, and health. These traditions are portrayed in several interesting artifacts allowing us to better understand cacao’s significance in the Aztec, Mayan, Olmec and other Mesoamerican societies. Analysis of these artifacts allows us to discern that the culture of cacao has been distorted and watered down over the ages, and this can be seen in a comparison of modern day chocolate related activities to its ancient roots.

Modern day practices with chocolate primarily involve mass production and consumption of chocolate. Because of the bustling chocolate industry, people from all over the world are able to experience and indulge in a version of cacao, thus somewhat honoring the importance of cacao through enjoying its consumption. However, historical companies like Cadbury and others have significantly watered down the original culture of the product in order to capture a larger target market. The process of making chocolate used to be a niche and special thing and rarely resulted in the type of sugar-infused chocolate bars that we love today. There were various unique recipes and methods of production for the cacao beans. In cacao’s historical roots, every part of production was done by hand. Cacao beans were obtained from open cacao pods and were fermented, then dried, then roasted and winnowed, and then finally ground into the “chocolate liquor” paste.

Once this product was created, there were various ways to proceed in the making of the final product. Popular preparations of the time included fresh cacao pulp batidos, cacao and chile balls, and cacao and corn based beverages.

The production of the final cacao product in Mesoamerican tradition is very laborious but feels raw and real. Here, a woman follows traditional practices in making the highly regarded cacao-corn beverage

However, as the world became more interconnected over time, cacao production was adopted and altered primarily by Europeans in the mid to late 1600’s. “Europe is the biggest processor of cacao as well as the largest per-capita consumer of cacao” (Martin & Sampeck 2016, 37). Thus, Europeans altered cacao recipes to better suit their taste and culture. “The industrial chocolate that they produced was higher in sugar and less complex in taste compared to the variety of local chocolate makers” (Martin & Sampeck 2016, 37). So as the primary production center of cacao shifted from Mesoamerica to Europe, variety and quality of the product mattered less to the masses, and cacao’s original tastes were neglected. The driving force for this change in chocolate production was the introduction of chocolate to the world, and the resulting different chocolate consumption.

Cacao consumption was extremely significant in Mesoamerican culture. There weren’t many who were able to consume it every day, especially because of its cultural importance, not just because of its scarcity. “People in Central America and Mexico linked cacao and vital cosmological forces. These associations made cacao the proper offering in rituals related to fertility, health and travel as well as consecrating social unions such as marriage” (Sampeck & Schwartzkopf 2017, 74). Cacao was held in high regard in its original culture and we can confirm this through the analysis of Mesoamerican artifacts. Inscriptions on “monogrammed vases”, such as the one presented, reflect how the Mesoamericans “invested meaning in cacao” through their consumption and production (Martin & Sampeck 39). Analyzing a variety of inscriptions allows us to further understand the presence of cacao and chocolate in one’s life, and we can discern that cacao was pivotal during major social events such as religious practices, marriage rituals and funerals. In marriage ceremonies, cacao beverages were shared between the groom and the bride’s father during a pre-martial discussion. Cacao was dried and dyed red during funeral procession and was believed to ease the soul into the afterlife.

“Princeton Vase”, a Maya cacao-drinking cup depicting a rite of passage during a marriage ceremony – the presentation of a cacao beverage

These cacao beverages were prepared in a very sacred practice in ancient Mesoamerica. The primary ingredients were corn and cacao. In the making and drinking of the beverage, it was crucial that it had a frothy foam on top as it was believed that it “satisfies the soul.”

Depiction of the preparation of the frothy cacao-corn beverage – a tall pour to create bubbles
“Codex Nuttal”, Mixtec funeral scene with funeral procession

On the contrary, once the primary consumption and production of cacao shifted away from Mesoamerica, chocolate lost a little part of its identity. All of the tangible practices of production and consumption of cacao were stolen – the Europeans even crafted their own chocolate consumption drinking vessels – and barely any of the cultural practices that made cacao so special in its original culture were adopted. Instead, Europeans looked to make cacao production the most efficient. They imposed on Africa and coerced African labor for cacao production. And those historical shifts have had lasting impacts today. The ones on the frontline – the farmers – who wether the hot sun and the excruciating physical labor to harvest cacao beans have almost no power in the supply chain of chocolate. According to the “Cocoa Barometer 2018” smallholder cocoa farmers in Cote d’lvoire, already struggling with poverty, have seen their income from cocoa decline by as much as 30-40% from one year to the next”(Fountain & Huetz-Adams 2018, 10), and this is just on example of the perpetuated injustice that grips the chocolate industry. Although Europeans found a way to globalize chocolate for the taste buds of all, the sacrifice of culture and humanity is too monumental.

In conclusion, traditional ways of producing and consuming cacao have been neglected in exchange for the health of an industry that was built upon the tired backs of Africans and South Americans. The significance of cacao in the Pre-Columbian era can be examined in artifacts and documents dating back to the 15th century, and we can learn a lot from them about this faded culture. We can see through these artifacts that their beliefs and culture revolved around these special Theobroma trees, and it is quite fascinating to see how the ancients interacted with cacao.

Works Cited:

“Toledo Ecotourism Association – making a chocolate drink.” Youtube. May 10, 2008. https://www.youtube.com/watch?v=8vC4dq69rqE&feature=youtu.be

Fountain, Antonie, and Friedel Huetz-Adams. “Cocoa Barometer 2018.” VOICE Network. Accessed March 25, 2020. https://www.voicenetwork.eu/cocoa-barometer/.

Martin, Carla D, and Kathryn E Sampeck. “The Bitter and Sweet of Chocolate in Europe.” Socio.hu, 16 June 2015, socio.hu/uploads/files/2015en_food/chocolate.pdf.

“The Princeton Vase (y1975-17).” Princeton University, The Trustees of Princeton University, artmuseum.princeton.edu/collections/objects/32221.

Schwartzkopf, Stacey, and Kathryn E. Sampeck. Substance and Seduction. Ingested Commodities in Early Modern Mesoamerica. University of Texas Press, 2017.

Gaddis, Donald. “The Codex Nuttall: Funeral Scene.” Pinterest, http://www.pinterest.com/pin/13581236346174560/. IMG.



Nestle’s 2012 advertisement emphasizes chocolate’s special place in the heart of the American home. Using cookies, the commercial weaves the ingredient into several nostalgic narratives—the college homecoming, grandma’s pride after a soccer game victory, and an afternoon with mom. Whether it be in candy bars, brownies, or cake, chocolate has a strong hold in the American identity and its classic recipes. But, if we know that chocolate originally belonged to the Mesoamericans, how did it become so incorporated with our own household pantries? We can better understand how this happened by briefly looking at the production and consumption side of cacao in relation to its sister good: sugar.

Chocolate for the Elites

While Americans today can buy convenience store chocolate for change in their pockets, early consumption of cacao was largely reserved to the upper classes. Predating to the Aztecs, cacao was taken as a frothy drink and used in fertility and sacrificial rituals, to fortify warriors, and to mark status.[1] As currency and tribute, workers would offer the drinks to lords visiting the cacao orchards. The nobility used cacao beans as currency, and so consuming them was a show of luxury and power. Later, the Aztec political tribute system surrounding cacao cultivation was extended by the Spanish to help subjugate the native population after 1521. Through this, chocolate continued to be recognized as a manifestation of political power. This association traveled with the beans sent back to Spain.

Chocolate’s high value bounced across Europe and remained an indulgence for royalty and nobility there. While originally sought by the Spanish as a form of medicine or nutritional supplement, chocolate drinks quickly became symbols of decadence. For the Mesoamericans, cacao drinks were more savory than what we are used to today, accenting them with achiote, vanilla, and ear flower. Although they did sweeten their chocolate with honey and fruits, “the Maya and Aztecs” had nothing approaching the European sweet tooth” that was looming in the future.[2]

Cacao and Sugar

There was a similar but distinct parallel in consumption between cacao and sugar. Similar to how chocolate was reserved for the rich, sugar was also scarce. First used as a spice, medicine, and sweetener, cane sugar was used in small amounts for the royal court around the 12th century.[1] As time passed, the royal court increasingly demanded more and more sugar as sweeteners and decorative pieces to entertain their guests. Coinciding but separate demand for chocolate and sugar by the privileged became supported by plantation work in colonies abroad, and the British colonies in America gradually became exposed to both foods. Chocolate first arrived in the British American colonies around 1670 and spread throughout New England’s wealthy just as it had done in Europe.[2] Consumption gradually rose, and America’s own chocolate industry was born from the strained “relationships with the British colonial government.”[3] With the Industrial Revolution, new technologies helped improve the efficiency of production of both goods, making them cheaper and more accessible by the public. In return, as the public’s appetite grew, larger amounts of the raw materials were grown. Cacao plantations relied even more “heavily on the slave labor prevalent throughout the European colonies, which kept prices down.”[4] 

Innovation and proliferation of sugar and chocolate merged in the American diet via the rise of chocolate giants. Hershey started “producing milk chocolate bars en masse in 1893 with German machinery purchased at the World’s Columbian Exhibition in Chicago.”[5] Mars created chocolate bars in the 1920s with nuts and nougat. Both are examples of companies who remained competitive by making products with less cacao solids and cheaper ingredients, such as sugar. Mass-market chocolate came to dominate by playing on tastes for sugar and fat, despite pure dark chocolate being costlier and more valuable.  Here, while having traveled similar historical paths, chocolate and sugar crossed each other and became inextricably linked. More efficient production of both aided its adoption into an existing social structure associating female homemakers with sweetness.

Entering the Realm of the Homemaker

A 1905 advertisement for Peter’s Original Swiss Milk Chocolate

The American home was influenced by a division of labor inherited from the United Kingdom. In England, the late 19th century saw a decline in bread consumption and increase in meat and sugar consumption. [1] During this period, the man tended to be the breadwinner and therefore meat was reserved for him to provide him the energy to carry out manual work. In contrast, women and children would eat meat once or twice a week, and so their caloric intake was supplemented with sugar.[2] It is this relationship between sugar and women that would likely grease the wheels for incorporation of chocolate into the American diet. The 1905 advertisement above[3] draws on historic ideas of health. As mentioned before, cacao’s high fat content and concentration of iron, magnesium, potassium, and other minerals was recognized as far back as Spanish conquest and the Mesoamericans. Sugar was given to children as an energy boost. For these two reasons, mothers might be more inclined to buy it for their children as it was “as wholesome as bread and butter.”

A 1904 advertisement for Royal Chocolate, found on in the
The Boston Cooking School Magazine of Culinary Science and Domestic Economics

Furthermore, incorporation of chocolate in homemade desserts was sustained by the rise of home economics. This movement placed the mother as responsible for running her household like a business. Eleanor Lucas writes in Practical Ideas for the Housewife that women are “the torch-bearers” for the “lamp of love and the lamp of science” that “should burn in every home.”[1] She asserts that household economics “is no petty effort to make the home prettier and the food more palatable, but a movement to safeguard the integrity of the home.”[2] A common belief was that the costly living expenses of the working classes were the result of “badly selected items of the daily regimen, of wasteful methods of preparation, of un-thrifty and hand-to-mouth methods of buying.” As such “housekeeping and cooking educators partnered with industry in the name of ‘domestic science.’”[3] Guides such as The Boston Cooking-School Magazine of Culinary Science and Domestic Economics, gave homemakers household tips and recipes that increasingly incorporated the use of chocolate into desserts. These recipes included chocolate and cocoa, chocolate blanc mange, chocolate blanc mange with corn starch, chocolate icing, and chocolate pie with meringue.[4] These cookbooks also contained advertisements like the one above for cocoa powder that appealed to the desire to be efficient and economical.[5] In sum, it was a series of coinciding and often shared forces between chocolate and sugar that allowed both to be so prevalent today.

Works Cited

Alberts, Heike C., and Julie L. Cidell. “Chocolate Consumption Manufacturing and Quality in Western Europe the United States.” Geography 91, no. 3 (n.d.): 218–226.

“Brownies.” US History Scene (blog). Accessed March 16, 2019. http://ushistoryscene.com/article/brownies/.

Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 3rd edition. London: Thames & Hudson, 2013.

Hill, Janet McKenzie. The Boston Cooking School Magazine of Culinary Science and Domestic Economics. Boston Cooking-School Magazine, 1904.

Lucas, Eleanor. “Practical Ideas for the Housewife.” The Designer and the Woman’s Magazine XXVI, no. 5 (n.d.): 449.

Mintz, Sidney W. (Sidney Wilfred). Sweetness and Power: The Place of Sugar in Modern History. New York, N.Y.: Viking, 1985. http://nrs.harvard.edu/urn-3:hul.ebook:EBSCO_9781101666647.

“Nestle TV Commercial For Chocolate Chip Cookies.” iSpot.tv. Accessed March 16, 2019. http://www.ispot.tv/ad/7kif/nestle-chocolate-chip-cookies.

Period Paper. “1905 Ad Lamont Corliss Co Milk-Chocolate Cookies Child Food Products New EM2.” Period Paper. Accessed March 16, 2019. https://www.periodpaper.com/products/1905-ad-lamont-corliss-co-milk-chocolate-cookies-child-food-products-new-york-104294-em2-572.

Direct Citations

[1] Lucas, “Practical Ideas for the Housewife.”

[2] Lucas.

[3] “Brownies.”

[4] Hill, The Boston Cooking School Magazine of Culinary Science and Domestic Economics, iii.

[5] Hill, xxiv.

[1] Mintz, Sweetness and Power, 144.

[2] Mintz, 146.

[3] Period Paper, “1905 Ad Lamont Corliss Co Milk-Chocolate Cookies Child Food Products New EM2.”

[1] Mintz, Sweetness and Power, 83.

[2] “Brownies.”

[3] “Brownies.”

[4] “Brownies.”

[5] Alberts and Cidell, “Chocolate Consumption Manufacturing and Quality in Western Europe the United States,” 224.

[1] Coe, The True History of Chocolate, 95.

[2] Coe, 112.

The Movement of Cacao and its Contributions to Today’s Contradictory Chocolate Culture

Chocolate. Convenient, but luxurious. Heartwarming, yet harmful to health. Innocently childish, but sinfully sexual. Rich and elite, yet somehow democratized. The cultural impact and social connotations of chocolate are about as diverse and confounding as the chemical makeup of the cacao beans themselves. Metaphorically and physically, it seems as if chocolate can take on any form we impose on it. It has no strict definition, so it either contributes to the confusing complexity of our culture today or is oversimplified through the imposition of a specific but incomplete structure. One might wonder how and why chocolate, specifically, so profoundly developed these odd cultural characteristics in the Western world.

The development of the role of chocolate in society today ties fundamentally back to the effect of the spread of chocolate from its Mesoamerican home to Europe, when the functionality of chocolate shifted and developed into what we know today. Whereas all aspects of chocolate production and consumption were intertwined and fundamentally connected in Mesoamerican society, its spread to Europe caused an irreversible disconnect between all stages of the chocolate experience. Chocolate no longer served as a reflection of or connection to humanity and society. Instead, it took on an exotic quality, able to be molded into the desires of the person.  It became a social construct and developed a standardized, homogenous cultural trap for Westerners, both fulfilling and now defining their own desires rather than reflecting it.

In Mesoamerican society, where cacao was first cultivated and consumed, cacao served as a pillar of the social, cultural, and religious structures and was as a crucial reflection of the state of society as a whole (Coe 17, 39-40). Mesoamerican people, specifically the Aztec and Maya, integrated cacao into every portion of their life and were connected to cacao and chocolate at every stage of its harvesting, consumption, or use otherwise. Cacao served as a currency, a luxury food for the elite, a powerful source of energy for warriors, a symbol of religious significance, and a deep and meaningful connection to the significance and origins of life (Leissle 30-32). All members of society were aware of its role at every stage of development and consumption and felt a personal stake in maintaining and cherishing the importance of the cacao plant. Each person’s life was intrinsically connected to that of the cacao plant (Coe 41-42). Cacao reinforced the social structure, the culture, and the way of life, and consequently also reflected it.

However, cacao’s connection to European societies was intrinsically different. Europeans were introduced to cacao with prejudice, with a mindset already in place that would forever change the way that they interact with the plant. Their goals in traveling to the Americas were to find cures and remedies for all that seemed to be plaguing their own societies. They were looking for sources of wealth, medicine, romance, and more (Coe 96).  And with such a strong, desperate desire to find these things, they ended up fabricating them out of whatever they found, especially cacao. The first Europeans to “discover” cacao already had a destiny planned out for cacao before even setting eyes on it, and this destiny was what they brought back to their home.

What does this mean for the contribution of cacao and chocolate to Europe’s culture? Clearly, since the very beginning, chocolate served as a mode of fabricating a reality that fit the wishes and desires of Europeans. It served as an exotic, luxurious drink of the elite (Leissle 35-36). It served as a medicine, a cure-all for the various ailments that plagued European society (Coe 126-129). It was simultaneously sexualized (Coe 171) for adults and later purified for children. It was politically, religiously, and medically debated (Leissle 35). Chocolate could be anything and everything. Since Europeans felt no historical, traditional, or other connection to cacao, they had complete discretion over the role it played in their own lives. As this power fell into the hands of millions of Europeans, the role of cacao was suddenly no longer well-defined. Chocolate became a little bit of everything, but it thus fell victim to not truly being much of anything. Because of this, it escapes specific categorizations and is associated with general contradicting characteristics (sensuality, wealth, luxury, innocence, etc.). Take, for example, a Ferrero Rocher advertisement, displaying chocolate as a luxury for the wealthy (Ferrero Rocher). Another advertisement, released by Sainsbury, depicts quite the opposite scenario where chocolate is meant to warm the hearts of the jaded common men fighting in WWI (Sainsbury’s).

Ferrero Rocher Commercial: https://www.youtube.com/watch?v=Jld1rpsrtSI

Sainsbury Commercial: https://www.youtube.com/watch?v=NWF2JBb1bvM

Or consider, for instance, a Godiva commercial where chocolate is advertised as a highly gendered, sexualized product (Godiva Chocolates). Yet, we can quickly turn to a Cadbury commercial that ties chocolate to innocent young children and family values (Cadbury):

Godiva Commercial: https://www.youtube.com/watch?v=EfA1iAgPczY  

Cadbury Commercial: https://www.youtube.com/watch?v=l0eEqeizNCA

Curiously, as early Europeans defined cacao and chocolate culture, they were unconsciously setting themselves up to later be dominated by the same product that they once controlled. Besides its enticing flavors, the ability to fit any desire gradually made chocolate extremely popular, which transferred power back to cacao. The Western world trapped itself in a generalizing, homogenifying culture defined by chocolate’s cultural associations. Today, we see that chocolate has grown so powerful that now it defines for us the contradictory culture that we initially created for it.

One of the clearest examples of this is how cacao’s role changed in the reinforcement of class structure. In Mesoamerican society, cacao reinforced strict social dichotomies, mainly through how each class interacted with the substance (Leissle 33) (Martin and Sampeck 39-40). The chocolate drink and cacao cakes were for the nobility and warriors (Coe 33, 76, 95).  Lower classes did not consume it often (Coe 95), but they were fundamentally connected to cacao ecologically, financially (as a currency), and symbolically (Leissle 30). No matter the class, everyone was aware of every step of cacao harvesting, use, and value addition. This universal awareness of cacao’s role in society seemed to create a very transparent social structure.

When cacao moved to Europe, it took on a different way of reinforcing class structure. Cacao production was moved to far away plantations in Sao Tome, Principe, Ghana, Nigeria, Côte D’Ivoire, and more (Martin and Sampeck 49-50). Cacao stopped reflecting society or connecting cacao and humanity. We are no longer familiar with who grows it, how it is made, and how it affects us. We have trapped ourselves in a world of mirrors, where all that is visible is our final personal interaction with the product. All else is hidden behind closed doors. Europeans could define the role that chocolate played; they could show what they wanted, hide what they wanted, cherish some aspects, and spit on others. But, fragmenting cacao’s value and social impact inherently fragmented humanity as well.

It is common in this day and age to believe that ancient societies like those of the Aztec and Maya were incredibly powerful, stable, and knowledgeable. It appears as if these people held the key to life, youth, health, happiness, and more, but this is not necessarily true. The Maya and Aztec appeared successful because their lifestyle was centered around traditions and objects that dated back centuries, possibly even millenia. In contrast, with the diversity of concepts, foods, objects, and more that the Europeans had been introduced to which had no traditional or fundamental connection, they were essentially given the incredible power to decide for themselves how to incorporate each new discovery into their own society. By pure nature of the situation, as we see with cacao specifically, out of a stable and established culture grew a fluid, moldable, and complex one that has trapped Westerners in a contradictory culture that now ironically defines their roles for them.

Works Cited:

Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 3rd ed., Thames and Hudson, 2013.

Cadbury. “Cadbury – Mum’s Birthday TV Advert – 2018 (60 secs).” YouTube, Cadbury, 12 Jan. 2018, https://www.youtube.com/watch?v=l0eEqeizNCA.

Ferrero Rocher. “Ferrero Rocher: Christmas Greetings.” YouTube, Ferrero Rocher, 29 Nov. 2017, https://www.youtube.com/watch?v=Jld1rpsrtSI.

Godiva Chocolates UK. “New Godiva Masterpieces Chocolates. Chocolate Never Felt so Good.” YouTube, Godiva Chocolates UK, 3 Oct. 2017, www.youtube.com/watch?v=EfA1iAgPczY.

Leissle, Kristy. Cocoa. Polity Press, 2018.

Martin, Carla D., and Kathryn E. Sampeck. “The Bitter and Sweet of Chocolate in Europe.” Socio.hu, no. Special issue 3, 2015, pp. 37–60., doi:10.18030/socio.hu.2015en.37.

Sainsbury’s. “1914 | Sainsbury’s Ad | Christmas 2014.” YouTube, Sainsbury’s, 12 Nov. 2014, www.youtube.com/watch?v=NWF2JBb1bvM.

A Natural History of Cacao: From Bitter and Sweet to Monetary Value

When examining the natural and botanical history of cacao, its origins, uses and significance throughout time need to be evaluated.  Although this is will primarily highlight the history of cacao, chocolate will also have some focus as it has become the dominant use of cacao in today’s world.  Looking at the cacao bean, the origins start in South America and it will have a vital role in trade from 1500 AD onward as it evolves into the chocolate as most know it know today.  As discussed in class, it has been viewed in lights that are both good and bad and the same continues today.  To say chocolate is the end destination for cacao is nearsighted in a historical sense considering its original uses and only recent centuries developments have brought us to the modern use of cacao.

            When beginning the history of Cacao, we find ourselves in South America.  According to the work of Stacey Schwartzkopf and Kathryn Sampeck, a “number of archaeological and linguistic analyses indicate that people domesticated Theobroma species first in the Americas, probably lowland South America” (Sampeck 76).  The general consensus is that cacao was first cultivated here, but it was not until it made its way north to Mesoamerica where its true rise to prominence began.  Despite the difficulty in cultivating it due to its fickle nature, Cacao was more broadly used and “came into its own once it reached Mesoamerica” (Martin 39).  As a result of this cultivation and the value of the bean, those in Mesoamerica who could grow it were considered wealthy, “where money literally grew on trees” (Sampeck 76).  Cacao’s use in bitter flavored drinks was common in Mesoamerica, but it was this monetary value that was most important in the Americas.  When looking at its history from a big picture standpoint, the value derived by the cultures of the Aztec and Maya are integral to the history of the fruit.  By the time of the Spanish arrival to Mesoamerica, cacao was in use as a currency and a symbol of “ritual and high-status” (Martin 40).  Upon the European discovery, it was the pecuniary nature of cacao that was originally desired, and not the culinary uses of the bean. 

            Due to a currency crisis in Europe in the sixteenth century, cacao was appealing as a currency when Europeans realized its value to the Mesoamericans.  Martin writes, “Cacao as a commodity money was taken on enthusiastically by Europeans, with the Crown quickly adopting cacao as legal tender for transactions” (Martin 41).  When cacao was used as a food in Europe, it did not carry over its Mesoamerican flavorings of traditional bitterness.  Sampeck and Schwartzkopf find the following about European flavoring for cacao: “The lack of corn, combined with the much greater variety of pungent floral and citrus-flavored ingredients as well as nuts, is decidedly different from the American flavor profile” (Sampeck 85).  In terms, of the importance of the history of cacao, it is the Europeans who really give way to what we know cacao for today (chocolate).  Driven by both the availability of flavors and desired tastes, these stronger and less bitter ingredients began to highlight the sweeter contrast that can be made with the bitterness of the cacao bean.  As industrialization began to take off, the availability of chocolate did as well.  Greater production and availability gave way to many of the trends that we still see today in the world of chocolate and cacao. 

            When assessing cacao’s importance in the modern world, it is impossible to ignore the chocolate market.  That said, there is still ongoing research on the plant itself as farmers look to increase yields and protect against diseases.  Considering its modern history, both should be considered.  As observed previously, although Mesoamerica was at the heart of cacao’s origins, it is in Europe where cacao consumption gradually transformed from bitter drink to the sweeter chocolate that it is known for today.  It is no surprise then, that Europe is the biggest processor of cacao (60% of the world) and the largest consumer per capita (50%), yet Africa provides most of the cacao for these producers and consumers (Martin 50).  Due to chocolate’s popularity, it is no surprise that it seems to be the only use for cacao today.  That said, there is still research to be done in an effort to design better crops.  The common, long held understanding about cacao was that there were three genetic clusters: criollo, forastero and trinitario.  However, recent research suggests that this is not the case.  Through statistics, Motamayor et al. were able to show that there are in fact 10 major groups of germplasm in cacao beans (Motamayor 2008).  With the continuing research into cacao, there will be ways to better innovate and grow the product given the land restrictions and potential diseases.  Although chocolate appears to be where the history of cacao is in present day, there are still other important things being done.

            In examining the history of cacao, there are three significant areas that come to mind. First, its cultivation and domestication in Mesoamerica where it developed as a bitter drink and gained intrinsic value.  Upon European colonization, the fruit made its way to Europe where two distinct developments occurred.  First, stronger and more pungent flavors were added which would eventually yield the chocolate we know today.  The second is the industrialization which allowed for cacao to be more accessible and no longer only a commodity of the wealthy.  Finally, in today’s world, chocolate seems to be the endgame for cacao, but scientific research shows that there is still work to be done in regard to our knowledge of cacao.  While still holding value as a luxury type of good, modern industrialization has given access to cacao for almost anyone who desires it.    

Works Cited

“The Cocoa: Fino De Aroma.”  Graphic.  Chocolate. SAVIC Services, 2019.  Web.  15 March     2019. 

“A Concise History of Chocolate.”  Timeline.  C-Spot.  C-Spot, 2008.  Web.  12 March 2019. 

Carla Martin and Kathryn Sampeck.  “The Bitter and Sweet of Chocolate in Europe.”  The Social            Meaning of Food.  Socio.HU, 16 June 2015.  Web.  12 March 2019. 

Juan Motamayor, Philippe Lachenaud, Jay Wallace de Silva a Mota, Rey Loor, David Kuhn, J.    Steven Brown and Raymond Schnell.  “Geographic and Genetic Population             Differentiation of the Amazonian Chocolate Tree.”  Plos One.  Plos.  1 October 2008.       Web. 12 March 2019. 

“Figure 1.”  Graph.  Plos One.  Plos, 1 October 2008.  Web.  12 March 2019. 

Pucciarelli, Deanna.  “The History of Chocolate.”  YouTube.  YouTube, 16 March 2017.  Web.    12 March 2019. 

Kathryn Sampeck and Stacey Schwartzkopf.  Chapter 3.  Substance and Seduction: Ingested        Commodities in Early Modern Mesoamerica.  Austin: University of Texas Press, 2017.       72-95.  Web. 12 March 2015.