Tag Archives: vanilla

From Foam to Milk: The History of Chocolate Ingredients

March 2019, Multimedia Essay 1,

Around 1500 BCE, the Olmecs discovered cacao, which was later introduced to the Maya and Aztecs and eventually reached Europe and the United States (Coe & Coe, 2007). The way in which chocolate was made throughout time remained relatively similar; however, the ingredients that were used in the different regions and time periods differed. Depending on where one lived and the geographical and economic conditions of that region, the specific ingredients aside from the cacao pods were unique. While some individuals added more flowers and/or chili, others added more cinnamon and/or milk. This continuous addition of different ingredients slowly transformed chocolate to what we know it as today (Coe & Coe, 2007).

Chocolate Food Products

Maya and Aztec Chocolate:

Earlier civilizations such as the Maya and Aztecs placed great importance on the froth-producing process. By transferring the liquid from one vessel to another at a specific height, foam would be produced. The foam was considered to be the most favorable part of the chocolate drink (Coe & Coe, 2007). The image depicted below, as well as other evidence from the period, demonstrates that both the early and late Maya and Aztecs highly valued the foam making process.

Princeton Vase: Collecting the foam

The Maya typically consumed their chocolate hot rather than cold. Two essential ingredients that the late Maya incorporated into their drinks were vanilla and ear flower. In the Americas they also incorporated chili (Capsicum annum), achiote, flowers, sugar and vanilla, which touched upon different taste types, such as spicy, sweet, floral, unammi, nutty and starchy (Sampeck & Thayn, 2017). Because of the economic situation and lack of resources in some regions, not all individuals were able to use a variety of different ingredients to make the drink. However, they still were determined to create a chocolate drink, so they instead substituted some of the more expensive ingredients for others that they could afford. For example, the Batido made by the Guatemalan Indians included vanilla, achiote, ear flower and ground sapote kernels which was then mixed with black pepper and cacao. However, because this region did not have the financial means to purchase and consume a large amount of true cacao, communities learned to preserve the cacao and conceal the flavoring of their drinks with the addition of black pepper. In the Batido, there was much more black pepper added compared to cacao (Coe & Coe, 2007).   

The Aztecs shared similar practices with the Maya but differed in the ingredients and the way in which the drink was consumed. Similar to the Maya, the Aztecs treasured the foam that was produced from the drink, stating that the foam was the healthiest part of the chocolate drink (Coe & Coe, 2007).  However, instead of consuming the chocolate drink hot, this beverage was usually served cold.

The Aztecs, just as the Maya, began adding a variety of different ingredients which would then be used for different occasions and given to different individuals. There was never one single form of chocolate recipe but rather a large variety of different recipes and ingredients that would be used to make them. Some of these ingredients included maize, seeds from the Ceiba tree, vanilla, and flowers (Coe & Coe, 2007). Among this wide range of ingredients, the Aztecs highly valued three essential ingredients: Hueinacaztli, Tlilxochitl, and Mecaxochitl. Hueinacaztli was the ear-shaped petal from the flower of Cymbopetalum penduliflorum, Tlilxochitl was the black flower, which today we refer to as vanilla, and Mecaxochitl, the string flower, was related to black pepper. (Coe & Coe, 2007).

Highly Valued Foam collected from the Vessel Pouring

European Chocolate:

In the late 1500s, the Spanish, who were fascinated by the chocolate drink made by the Aztecs and its potential, brought chocolate back to their country (Editors, 2017). Soon after, they transformed the cold and bitter drink that was once consumed by the Aztecs into a much more rich and desirable drink. They followed the processing techniques created by the Maya and Aztecs but used different tools to make and serve the chocolate. Rather than pouring the chocolate from one vessel to the next, they would use the molinillo to gather the foam from the liquid. As more European countries such as Italy, France and Britain began exploring different parts of Central America, these countries also brought the product back home (Editors, 2017). Because of their geographic diversity, power and economic stability, Europeans continued to add a variety of different ingredients that were unheard of to the Maya or Aztecs. Some of these included cinnamon, almonds, hazelnut, nutmeg, clove, citron, lemon peel, achiote, musk, orange blossom, and jasmine petals (Coe & Coe, 2007). Some of the most commonly used ingredients were sugar, vanilla, anise, and cinnamon.

The recipes used to make chocolate were adapted from various different parts of Europe, and the British especially were considered to have some of the richest tasting chocolate. Antonios CoMenero de Ledesma’s 1644 recipe illustrates the diverse use of ingredients in the Europeans chocolate drinks:100 cacao beans

  • 100 cacao beans
  •             2 chillis (can substitute for black pepper)
  •             Hanful of Anise
  •             Ear flower
  •             2 Mecasuchiles
  •             1 Vanilla
  •             2 oz cinnamon
  •             12 almonds
  •             Hazelnuts
  •             ½ lbs of sugar
  •             Achiote to taste

            (Coe & Coe, 2007)

In addition to making a chocolate drink, the Europeans began to incorporate chocolate into other food cuisines. For example, black polenta was topped with chocolate bread crumbs, butter, almonds and cinnamon, pieces of liver dipped in chocolate and a chocolate soup which included cacao, milk, sugar, cinnamon and egg yolk mixed together and eaten with toast (Coe & Coe, 2007). 

Chocolate Today:

Although the production of chocolate has remained relatively similar throughout history, the specific ingredients that have been added has allowed each time period and geographical location to reflect a unique version of a chocolate drink. Today, the chocolate we consume has a greater amount of sugar and milk than what was once used. For example, Hershey’s chocolate similarly places great importance on the manufacturing and processing of the beans, but another large component is the addition of milk. The milk is combined with sugar and then mixed with chocolate liquor and cocoa butter (D’Antonio, 2006). Milk has become the essential ingredient for Hershey’s chocolate bar, which in some way hides the flavor of the true cacao beans that are used. However, without milk, Hershey’s chocolate would not be what it is known as today.

It is interesting to note the stark contrast between the chocolate used by the earlier civilization and the chocolate that is consumed today. What once required a minimal amount of ingredients to retain a unique taste now requires a variety of different and overpowering ingredients to make it appealing to the consumer. One would imagine that with technological improvements and refined processes available today, we would accentuate the true flavor of cacao; however, this is not necessarily true. The addition of ingredients such as sugar and milk have concealed the power of the cacao beans that the Maya and Aztecs cherished. The production process may have remained the same, but the quality of the products created has changed.

References

  1. Coe, S ., &  Coe, M. (2007) [1996]. The True History of Chocolate.
  2. D’Antonio, M. (2006). Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams. pp. 106-126
  3. Editors, H. (2017). History of Chocolate. Retrieved from https://www.history.com/topics/ancient-americas/history-of-chocolate#section_5
  4. Sampeck, K., & Thayn, J. (2017). “Translating Tastes: A Cartography of Chocolate Colonialism.” pp. 72-99

Multimedia Sources

  1. Thumbnail picture Retrieved from WordPress library
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  3. Coe, S ., &  Coe, M. 2007[1996]. The True History of Chocolate.
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  9. 2013. Retrieved from https://www.flickr.com/photos/adampop/8897493026/in/photolist-eyeYGb-ao9biK-dhPYwm-dZiaHr-FSGev-nm1vH4-qxWurS-6Gto89-7FBSkt-JFijvF-9DbyPX-7FBSiv-4iTm5X-6xGA2e-fbPjLU-9kLcJQ-6JsX9Z-Aw9QKF-9NbVaw-SSzLGs-m2Yddp-xzxzs-299bdgS-d1roRj-dmQTGZ-pQ9PGi-YohQ86-mPiow-7xLJta-bfWPiv-nmmsz6-9HWSN6-btrbwJ-CuAyt-aLLhvi-p8bsmB-2gfcNV-9eTwGF-HMxG5-pxWdot-2aYg4Jb-7q8LkG-2ge2Zo-KfysxM-itbkSJ-249zoYh-nbmySi-Up5S5o-2x1Wtv-27gGH22

Chocolate as a Device for Inequality

It is easy to think of chocolate as a sweet treat that stirs up fond memories of a happy stomach. Yet, there are further issues involving the nature by which we view chocolate as a society. We are going to think critically and assess the inequality and more problematic elements in the production and sales end of chocolate. Chocolate, as a commercialized product, is not only an exploitative product by nature, but it also in several ways serves to exacerbate race and age disparities in our communities through its marketing strategies.

Exploitation

Big chocolate companies present several problematic elements through their exploitation of not only the cacao farmer, but additionally through their exploitive marketing strategies.

Ethically Sourced Cacao

Chocolate has a long history of using forced and coerced labor for its cultivation: “…abuses…have been well-documented for much longer, even if the use of coercion has not been consistent across cocoa production globally and throughout time” (Berlan 1092). However, it is not widely known that our consumption of  chocolate is still based off of the exploitation of others. Even now, big chocolate companies exploit cacao farmers through multiple venues. First, cacao labor is extremely laborious and often farmers are not supplied with the right facilities: “Farm workers often lack: access to bathroom facilities, filtered water, clean spaces for food prep, lesser exposed areas to res/cool down” (Martin Lecture 3/22). Additionally, farming cacao is associated with a very volatile income. Cacao farmers are not paid in wages or salaries, as cacao is a commodity with a fluctuating price in the world economy. This irregular source of income leads to an unstable source of livelihood for cacao farmers and their families: “and yet almost every critic of the industry [chocolate industry] has identified the key problem: poverty among the primary producers” (Off 146). Historically, the exploitation of the laborer exacerbated racial distinctions and categories: “Overall, both Rowntree and Cadbury adverts created a world of white consumers in which the black producers of cocoa beans and the black consumers of chocolate were at best pushed to the margins, if not excluded completely” (Robertson 54). Yet, there is even a further subcategory within the Ivory Coast cacao farmers that is subjected to the chocolate industry’s exploitation. Child labor is often used on cacao farms: In a 2000 report on human rights in Cote d’Ivoire, the US State Department estimated, with startling candor, “‘that 15,000 Malian children work on Ivorian cocoa and coffee plantations…Many are under 12 years of age, sold into indentured servitude…’” (Off 133). The International Labor Organization has explicitly defined the worst forms of child labor. It is universally accepted that not only is child labor unethical, but further, that coerced child labor is morally wrong. Yet, the alarming part is not that child labor is being utilized in cacao farming, but rather, the extent to which children are being exploited: “‘15,000 Malian children work on Ivorian cocoa and coffee plantations…Many are under 12 years of age, sold into indentured servitude…’” (Off 133). Cacao has become a product tainted with coerced and unethically sourced labor. In doing so, chocolate, itself, becomes an exploitative product.


This graph featured above is from Alders Ledge. It shows the primary cacao producing countries in the “Gold Coast” of West Africa. The graph shows that about 71% of the world’s cacao is sourced using child labor and 43% uses forced labor.


Marketing and Advertisement in the Chocolate Industry

Chocolate companies additionally manipulate their consumer base through their marketing strategies. First, chocolate companies have chosen to market specifically to children. Companies target the vulnerabilities of children through specific practices. For example, “until the age of about 8, children do not understand advertising’s persuasive intent” (Martin Lecture 3/29). Chocolate companies manipulate children through advertisements on television, packaging, and social media. Companies are now spending billions of dollars to manipulate children and maximize their profits: “Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983” (Martin Lecture 3/29).


The advertisement, featured by Kinder, depicts a smiling (happy) young boy on a delicious looking candy bar. The bottom reads “Invented for Kids Approved by Mums”, thereby playing off children’s vulnerabilities and telling them that this bar was specifically made for them.


In addition to chocolate companies’ manipulation of children, their advertisements of chocolate have also been used to dehumanize blackness: “The use of black people in advertising has a long history” (Robertson 36). However, there is some sort of logic to using blackness and black people to represent products like chocolate: “…products made available through the use of slave labor such as coffee and cocoa, often used, and many still use, images of black people to enhance their luxury status” (Robertson 36). Yet, does the logic of its representation make it any less inherently racist? The presentation of blackness and the use of that exploitation of coerced labor to maximize profit is morally incorrect. The imperial history of cacao and slavery make the use of its laborers as an advertising tool even more ethically wrong. Yet, we have historically, and still do, use blackface and such caricatures to represent chocolate products.

dunkin-donuts-blackface-hed-2013


This is an advertisement by Dunkin’ Donuts in Thailand. It features a smiling woman in blackface makeup holding a charcoal (chocolate) flavored donut. The slogan “Break every rule of deliciousness” is featured next to the blackfaced woman. Not only is this an example of linking chocolate to blackness in advertising, but it also links chocolate and subsequently blackness to sin.


Yet, even when companies attempt to manipulate their consumer base by marketing themselves as leaders of fairly sourced cacao, they do not always succeed. In Cosmopolitan Cocoa Farmers: Refashioning Africa in DivineChocolate Advertisements, Kristy Leissle describes Divine Chocolate’s ad, featuring female Ghanan cacao farmers as a “positive contribution” (Leissle 123) to the depictions of Africa in British culture. However the way that Divine Chocolate depicts these women with their products seems detached from reality: “Divine Chocolate expends considerable effort to make Kuapa Kokoo farmers – and Ghana as a cocoa origin site – visible to Britain’s chocolate shoppers…Divine Chocolate and St. Luke’s supplied the women’s outfits and gave them a stipend to have their hair styled for the shoot…” (Leissle 124). I would argue that if Divine Chocolate had really wanted to showcase the cacao farmers, not only would they have included the male farmers, but they wouldn’t have expended resources to change the women’s outward appearances. Further, much like the popular Western chocolate ads, Divine Chocolate’s ads sexual and objectify women. Divine Chocolate is seeking to maximize both sales and profits from the chocolate industry and are playing off of what they think the consumers want to see. Rather than this advertisement being associated with an educational or philanthropic aura, I would argue that this ad, in reality, fetishizes these female, African cacao farmers. Additionally, the advertisement validates and reinforces stereotypes regarding Africans. Thus, because of its manipulative nature, cacao, as a commodity, becomes an exploited commodity.

Linguistic Tool

Chocolate has become a linguistic tool that exacerbates not only racial distinctions but also racial tensions.

Colloquial Context

Chocolate has become a euphemism for sin; while it’s counterpart vanilla has become linked to purity. Through this symbolism, a standard of uncleanliness versus cleanliness is created. This leads one to wonder if the basis for linking chocolate to blackness is purely based on skin color, or rather does it have a deeper, race related background? In Slavery & Capitalism (1940), Eric Williams argues that racism is a byproduct of slavery and not the cause of slavery (Martin Lecture 3/1). Perhaps chocolate is commonly related to black people because of its historical exploitation of forced labor in the “Gold Coast” of West Africa? Or rather, is the fact that chocolate is also associated with dirtiness and sexuality a factor? Are these racist notions of uncleanliness associated with chocolate and blackness because of our inherent racism towards those that we previously subjugated?

Chocolate as associated with blackness becomes marginalized in society. The Western ideals reign supreme: “The commodity chain model is not ideal, then, creating a progress narrative in which western consumption is prioritized as a symbol of economic development and modernity” (Robertson 4). The association comes through the means by which cacao is cultivated. And in part stems from the inequality in the sourcing, in terms of workers: “The history of chocolate corresponds to some extent with the more well-documented histories of tea, coffee and sugar: notably in the early dependence on coerced labor, and in the transformation of the product from luxury to everyday commodity…Chocolate has been invested with specific cultural meanings which are in part connected to such conditions of production” (Robertson 3). Yet, this relation between chocolate as a symbol for black people and vanilla, seen as the opposite, for white people, creates yet another barrier of difference. And in doing so further paints black people as “othered”.

However, it is important to note, that the relation between chocolate and race is not entirely detrimental. In several contexts, the link and its subsequent meaning have been reappropriated to carry a more positive connotation. For example, “chocolate city”, referring to cities with a very large black population, has become more of a term of empowerment, rather than one of subjugation. Additionally, the book featured below, I’m Chocolate, You’re Vanilla, uses blackness as related to chocolate as merely a term to describe two halves of the same being, just different flavors. Thus, while the initial linking of blackness to chocolate may or may not come from racist and subjugated origins, the term is not entirely negative.


The book by Marguerite Wright, I’m Chocolate, You’re Vanilla is meant as a teaching tool to help parents guide their children as a minority in the community. In this context, chocolate as a euphemism for blackness is not necessarily racist nor prejudice. However, the fact that the parallel between race and chocolate exists at all, and the connotations of the parallel are inherently racist.


But…

One Could Argue that Free Trade is the Issue

However, one could argue that the problem of exploitation is not applicable just to the chocolate industry; rather, it is an issue with free trade and the laissez-faire economy itself. One could argue that the exploitative nature of the commodity and the exploitation by which it is cultivated is really a break down of fair trade. Fair trade is supposed to regulate the working conditions yet, in The Fair Trade Scandal, Ndongo Sylla argues that “…Fair Trade is but the most recent example of another sophisticated ‘scam’ by the ‘invisible hand’ of the free market” (Sylla 18). Sylla would argue that the system itself is at fault for the worker’s exploitation, rather than the companies employing them: “In the West African context where I worked, Fair Trade was barely keeping its promises. For older producer organizations, there were initially significant benefits; then, hardly anything followed. Newcomers to the system were still waiting for promises to come true. For those who wanted to join the movement, it was sometimes an obstacle course” (Sylla 19). One could also use Marx’s notion of the exploited worked and the systematic oppression involved in capitalism as the issue at hand. One could use Marx’s theory that the sole purpose of capitalism is to exploit the worker and estrange him from not only the commodity that he produces, but further from the capitalist and the land itself. Thereby showing that the exploitation involved in the chocolate industry is not only applicable to other commodities, but this exploitation is also a natural progression in a capitalistic society. The argument that the system is, in actuality, at fault for the exploitative nature of the product is valid. However, this still does not discount the racialized slurs that are a product of this estrangement and exploitation. The free market itself is problematic; but my argument here, is that chocolate is an exploitative product and it can be improved, even if the market is inherently compromised. This is a critique of the system and the mindset that this exploitation creates in society; rather than an essay that provides the means by which we can implement a long-term systemic change.

Conclusion

Chocolate through its advertisement and forms of cultivation becomes an exploitative commodity. Further, the means by which it is cultivated leads society to provide specific and racialized associations with chocolate. Thereby allowing chocolate to exacerbate race and age gaps in society.

Work Cited

Academic Sources

Berlan, Amanda. 2013. “Social Sustainability in Agriculture: An AnthropologicalPerspective on Child Labour in Cocoa Production in Ghana.”

Leissle, Kristy. 2012. “Cosmopolitan cocoa farmers: refashioning Africa in DivineChocolate advertisements.” Journal of African Cultural Studies 24 (2): 121139

Martin, Carla. Lectures (3/1, 3/22, 3/29).

Off, Carol. 2008. Bitter Chocolate: The Dark Side of the World’s Most Seductive Sweet.

Robertson, Emma. 2010. Chocolate, Women and Empire: A Social and Cultural History.

Sylla, Ndongo. 2014. The Fair Trade Scandal.

Multimedia

Beaut.ie. “Maeve and Her Tiny Babies: Ads That Drive Me Crazy!” Beaut.ie. Beaut.ie, 12 May 2013. Web. 04 May 2017.
Jones, Jane. “The Taste of Inequality: Chocolate Is Too Expensive for Many Cocoa Farmers to Eat.” Ravishly. N.p., n.d. Web. 05 May 2017.
Lee, Jack. “Alders Ledge.” Guilt Free Chocolate. N.p., 30 Oct. 2013. Web. 04 May 2017.
Stanley, T. L. “Dunkin’ Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry.” – Adweek. Adweek, n.d. Web. 04 May 2017.
Wright, Marguerite A. I’m Chocolate, You’re Vanilla: Raising Healthy Black and Biracial Children in a Race-conscious World. San Francisco, CA: Jossey-Bass, 2000. Print.

Sexy Chocolate: How white women and black men are aphrodisiacs in advertising

Axe’s Dark Temptation commercial (2008) portrays a young white man who morphs into a “chocolate man” with brown skin, an exaggerated smile and bulging eyes after using the body spray. He then walks around a city while young thin white women scramble to snap his arm off, aggressively lick and bite his ears, and seem controlled by their cravings for chocolate/his body. They have no hesitations about consuming him and do not ask for permission to touch him. He seems in on the joke; at one point he breaks off his nose and sprinkles it into two white women’s ice cream cones without asking, because he already assumes their reaction will be delight and ecstasy. Even though the chocolate man is carnally exploited by white female desire, his plastered smile underlines that this is exactly what he wanted, and that is why he used the product in the first place. Despite that this commercial does not advertise a chocolate product, the fact that chocolate is used as a vessel to advertise the deodorant is significant in understanding how Western society conflates race and sexual desire, masculinity, heterosexual relationships, and chocolate as a food.

The commercial operates on the stereotype that women cannot resist chocolate and therefore will not be able to resist men who use this dark temptation spray. This is even literally written on their website advertising the fragrance today (2015).

axead

This trope has been done again and again in chocolate advertising involving young white women; it is implied that chocolate is something that they irrationally, orgasmically enjoy, and that in exchange for affection from these women, men should give them chocolate products (as evidenced by Valentine’s Day marketing).

http://bittersweetnotes.com/1642-valentines-day-women-being-seduced-by-chocolate

The blatant undertones of race take center stage in this ad; the chocolate man looks like a classic minstrel blackface stereotype, and the exaggerated smile has a history in chocolate advertisements such as the French company Banania’s ads that echo the Uncle Tom motif, a black man content with his exploitation for the pleasure of white consumption. There is also a history of black bodies posing as literal chocolate snacks for white cravings in Western advertising (i.e. Little Coco and Honeybunch from Rowntree’s Cocoa in the U.K., Conguitos in Spain), so this Axe storyline is nothing new (Robertson 42-44).

blackface     “classic” minstrel make-upScreen shot 2015-04-10 at 9.41.38 PM (screenshot of video above)

 

banana  Uncle Tom imagery  (France)

Axe is simply following tradition (i.e. Old Spice) by conflating the black male body with white female sexual desire and white male longing and envy when marketing their product. Axe is operating on the idea that in order to obtain the sexual attention of white women one must acquire “dark” characteristics (the product’s name isn’t even “Chocolate Temptation”—it’s “Dark Temptation.”) This ad shows that American society has a long way to go concerning portrayals of white women serving as the ultimate “trophy” for male sexual desire and black male bodies as sexual, hyper-masculine objects in chocolate advertising.

The second advertisement is for a fictional perfume for women called “White Chocolate Truffle” with the tagline “Anything but Vanilla”.

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The image of a young, curvy white woman wearing a revealing evening gown while unwrapping and eating a white chocolate truffle already echoes many themes already mentioned in this essay; white female beauty, lust, and chocolate products are all fused together, and the presence of the evening gown implies wealth and upper class status. White skin, specifically white female skin, has long been associated with quality and high social capital.  Here intersectionality plays an important role (Martin Lecture 16 Slide 11)—for even though her white skin is historically viewed as superior and desirable, she is still a woman, and ultimately in many chocolate advertisements her body itself is a commodity to be consumed, not unlike the truffle in her hand, or the implied truffles popping out of her neckline waiting to be “unwrapped” and enjoyed.

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Commodification of women’s bodies (vimeo)

The message is clear: Women need to buy this perfume to smell like white chocolate—a desirable, sweet treat so they can smell as appealing/be as appealing as this sexy woman eating an actual white chocolate truffle, with curves that mimic the truffle shape of the candy to be consumed to satisfy another type of desire (male desire), yet again drawing a connection between receiving heterosexual attention by becoming more like a chocolate product.

Whereas the Axe commercial may be seem odd at best, offensive at worst to 2015 viewers, the White Chocolate Truffle ad looks like something we have all seen before in magazines, and could easily star a buxom white celebrity such as Christina Hendricks, Scarlett Johansson, or Marilyn Monroe, which brings up other complicated issues. White women who showcase their curvy bodies are associated with glamour, class and sex appeal in Hollywood, whereas women of color with round bodies in many cases are criticized for being overly promiscuous or classless for displaying their curves (one just has to look at the backlash for the recent cover art for Nicki Minaj’s Anaconda album to understand the double standard.) (Duca).

 

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dolce

 

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Why is society not offended when white curves are showcased? Would a milk chocolate truffle ad using Nicki’s curves be effective? 

This taps into Western cultural associations with the words “vanilla” and “chocolate” and their conflation with blandness, boringness, pure, clean, and whiteness and spiciness, exciting qualities, dirty, naughty, and people of color. This ad is communicating that this perfume is “anything but vanilla”, implying the user will be the opposite of vanilla–like chocolate—embodying the scandalous, sexually titillating qualities that chocolate (people of color) supposedly imbibe, but still while staying safely within the privilege of being white, and therefore “classy”, and like cocoa butter, sweeter and without as strong a kick. (Martin Lecture 16 Slide 12). The metaphorical imagery is allowing the white female consumer to become sexier and more sexual through the means of chocolate, while still safely and demurely playing up to common images of white female sexuality.

Ultimately, both white women and black men are consistently portrayed as sexual objects in chocolate advertising. Time will tell if this trend will continue.

Works Cited (in order of appearance)

“Dark Temptation” 10 April 2015. http://www.theaxeeffect.com/#/axe-products/dark-temptation-body-spray

Robertson, Emma. “Does you mean dis?: cocoa marketing and race”. Chapter 1: “A deep physical reason: gender, race, and the nation in chocolate consumption. Chocolate, Women, and Empire A Social and Cultural History. Manchester University Press. New York. pages 35-44.

Blackface. February 6, 2014. Hulton Archive Image. banana1015.com 10 April 2015.

Banania, French Chocolate Drink. Image. Slide 13, Lecture 16: Race, ethnicity, and gender in chocolate advertisements. March 30, 2015. AAAS 119x, Carla Martin. Harvard University.

Conguitos, Spanish Chocolate Candies. Video. Slide 14, Lecture 16: Race, ethnicity, and gender in chocolate advertisements. March 30, 2015. AAAS 119x, Carla Martin. Harvard University.

White Chocolate Truffle Ad original work of Julie Coates, conceived by Julie Coates and Dami Aladesanmi.

Six Basic Tenets of Critical Race Theory. Slide 11, Lecture 16. Race, ethnicity, and gender in chocolate advertisements. March 30, 2015. AAAS 119x, Carla Martin. Harvard University.

Naked lady covered in chocolate. https://vimeo.com/6742298

Christina Hendricks advertisement. 20 Sept 2014. http://www.dailymail.co.uk./tvshowbiz/article-2074214. 10 April 2015.

Scarlett Johansson Gallery. mobile.fanshare.com. 10 April 2015.

“Marilyn Monroe voted cleavage queen.” http://www.santabanta.com/newsmaker/3892. Image.

Duca, Lauren. “Nicki Minaj’s ‘Anaconda’ Cover Reveals Something Way Bigger than Her Butt”. HuffPost Entertainment. 31 July 2014. Huffington Post. 10 April 2015. http://www.huffingtonpost.com/2014/07/30/middlebrow-nicki-minaj_n_5635394.html

Chocolate and Vanilla. Slide 12.Lecture 16. Race, ethnicity, and gender in chocolate advertisements. March 30, 2015. AAAS 119x, Carla Martin. Harvard University.