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Overcoming a History of Human Rights Abuses: Cocoa’s Evolution from Contributing to the Slave Trade to Combatting Child Labor

The well-documented history of cocoa tells the story of an industry driven by greed. However, the picture that is often painted does not speak to how this has evolved.

Dating back as far as 1500 BCE to 400 BCE, the period spanning the Olmec civilization, discoveries and research have firmly validated the significant role that cocoa has long-played in both culture and religion (Coe and Coe, 2013). The same history speaks to a past whereby:

  • origins and producers were exploited by explorers, instigating and contributing to the slave trade for years;
  • industrialized nations seeking to dominate processing and control greater market share, sparked proxy wars with the imposition of tariffs on imports originating from colonies other than their own (present and/or former); and
  • saw industrialized nations assume a patriarchal stance that significantly limited powers and diminished the voice of producing origins (former colonies)—lost ground that would take them years to recapture.
Map of Mesoamerica – Foundation for the Advancement of Mesoamerican Studies (FAMSI)

The following seeks to detail cocoa’s dark past—one whose opacity perpetuated years of human rights abuses including forced and child labor. Having evolved as an industry, the following will also outline industry’s transition into an ever-increasingly transparent and responsible global industry that remains challenged by perceptions based on its past and wrestling to break free from its dark history.

Cocoa’s Sordid Past and Contribution to the Slave Trade

Spanning the Pre-Classic (2000 BCE to 300 CE) to Post Classic (900 to 1500 CE) periods, the number and diversity of explorers ballooned, ultimately leading to a dramatic shift in where and by whom cocoa was produced, as well as who (specifically which nations and companies) would profit from its trade, increasingly efficient processing, and mass manufacturing.

Due largely to voluntary and involuntary migration (i.e., the slave trade) the movement of goods and saw Theobroma cacao cultivation spread from its genetic origins of the Amazon Basin and cultural and religious roots which have been traced back to Mesoamerica (present-day Mexico through Central America) (Coe and Coe, 2013).

Global flow of goods and movement of people during the height of the slave trade.

In what is now present-day Central and South America, during the early 1500s, under the encomienda system, Spanish conquistadors were granted rights to force indigenous inhabitants to perform labor in their favor (Martin, 2019). This led to an irreparable deterioration of culture and loss of land (Martin, 2019). On the other side of the Atlantic, chattel slavery, the practice whereby people are treated as property, between 1500 and 1900, it is estimated that up to 15 million Africans were enslaved, of which 40 out of every 100 died in waiting or during transatlantic transport. In both cases, indigenous peoples were forced to cultivate cocoa while seeing little to no profit in return. In addition, favoritism played into economic positioning among industrialized nations as tariffs and quotas sought to control production and supply with demand (Leissle, 2018).

As cocoa’s production footprint broadened, applications and formulations evolved, popularity within consumer markets increased, and its importance as a traded commodity destined for processing units around the world surged.

As competition grew fiercer, regulation became an ever more critical element to ensure the crop’s viability. But most importantly, it was introduced to ensure economic stability for countries and operators who relied on the trade. This period gave rise to regulatory standards and voluntary certification programs in cocoa—both of which grew more diverse and exacting during the late 1980s present day.

Perhaps the most prolific shift, and marking industry’s acknowledgment that improvements were both possible and needed, with the enactment of the Harkin Engel Protocol in 2001, accountability, and requirements to proactively identify instances, address breakdowns, and prevent arrange of defined human rights abuses took center stage. When introduced, regulatory requirements and elements core to voluntary certification systems fundamentally changed how supply chain operators engaged producers, managed their businesses, interacted with the market, and reported.

During the same period, industry associations were established, and collective efforts launched. Among them were groups such as the World Cocoa Foundation (WCF), International Cocoa Initiative (ICI), and the Child Labor Cocoa Coordinating Group (CLCCG), all groups representing interests at every level from all sides.

In due course, regulations and certifications designed to promote best practices, ensure worker (producer), crop, and environmental protections, combat fraudulent claims, and ensure accurate reporting and labeling (i.e., of provenance, certification claims, production practices, quality, etc.) have improved, expanded, and been welcomed.

Adoption, adaptation, replication, and the proliferation of programs, as well as their capabilities and level of sophistication, continue to evolve rapidly. Not glued simply to factors related to compliance, conformity, or competitiveness, companies are investing significant amounts of resources to align with and exceed regulatory, consumer, and commercial standards and expectations. However, despite advances, and an elongating track record of progress and proactive effort, the industry is often chastised for not doing enough, investing enough, or sharing enough.

Stuck in the Past and Unable to Break the Cycle: The Vilification of the Cocoa Industry

Sampling of Collective Industry Efforts – Programs and Reporting

Seeking to address systemic constraints perpetuating or exacerbating breakdowns, the industry has demonstrated its willingness and ability to come to affect change.

For example, after launching, implementing, and learning from the original and subsequent iterations of the World Cocoa Foundation (WCF) Cocoa Livelihoods Program (CLP), after several years of complex negotiations (balancing risk, exposure, and financial implications), WCF and its member companies launched, and have developed good traction with Cocoa Action, one of several WCF initiatives designed, developed, and implemented with and through its members.[1] While they admit that it took more time to lay the groundwork that they had initially anticipated, they ultimately emerged with a thoughtful and thorough platform that continues to progress well.[2]

Additionally, since its founding in 2002, the International Cocoa Initiative (ICI) has significantly influenced positive movement on all fronts concerning child labor, including the development of new tools, systems, and metrics to measure progress. This includes the consultative process that led to the development of standards for collective and individual Child Labour Monitoring and Remediation Systems (CLMRS).

Recognizing that they can only harness so much, Industry has teamed with governments, international standard-setting bodies, research institutions, and others to advance efforts to combat forced and child labor, address its root causes, and improve reporting practices to bolster transparency.

Sampling of Individual Company Efforts – Programs and Reporting

Having worked inside and alongside the world’s leading cocoa companies, I recall several meetings where heads of responsible sourcing and on-the-ground activities expressed concern that not enough was being done to address the root causes. Without taking on migration, land, voting, and school registration issues, efforts would continue to face challenges. To do this, the group discussed land ownership and migratory movements of Burkinabe to Côte d’Ivoire, their inability to secure land, and in many cases, to register their children in school. While it was not the first, and certainly not the last, this was a good reminder that addressing the child labor issue was not as clear-cut as many often like to think.

Beyond programs that tighten controls, incentivize parents for producing school registration certificates, third-party certification audits that verify adherence to specific standards and practices, and collective and individual company efforts to refine and expand CLMRS, the industry continues to improve the technical scope of their programs.

The following list provides a snapshot of reports detailing global efforts to address a wide range of unique challenges faced by cocoa farming communities—including child labor. These are offered in response to comments made during the recent film screening and panel discussion “Examining Brazil’s Cocoa-Chocolate Supply Chain.” – May 2019 Discussion

Key takeaways from the May 2019 discussion [and report] aligned with similar panels and studies that point to:

  1. The complexity and scope of the issue;
  2. range and number of actors and implications along the value chain at each stage;
  3. need for leaders, officials, and representatives from all sides (public and private), and on all levels (municipal, regional, national, and international) to work together to develop and enact responses that effectively address root causes; and
  4. calls for greater transparency.

Specific to claims around the lack of transparency and access, deficiencies noted during the discussion included the following:

  1. Visibility into supply chain monitoring plans, geographical scope, findings, and improvements; and
  2. the number, frequency, and quality of public disclosures of internal reports.

In practice, the following are evident:

  1. Companies are proactively and thoughtfully engaged in addressing child and forced labor—not merely in response to regulations or calls from consumers or international bodies;
  2. companies are leading in investments in certification programs, traceability systems, coordinating industry-wide efforts and policy formulation; and
  3. the quality and frequency of reporting are there despite claims that it is absent of lacking.
Excerpt from the Cocoa Life progress report outlining Key Performance Indicators (KPIs).

These are vital considerations to bear in mind when looking at the balance of what is being done, by whom, how it financed, and what is being said about those leading the way and reporting on it as appeals for greater transparency play into the vilification of cocoa companies instead of praise for their role in realizing progress.

While there is much more to bring into the frame, the above does tell speak to the other side of the story—one that is rarely shared.

Things have come a long way; however, despite grand efforts to date, many forms of forced and child labor still exist, and the number of instances of human rights violations are still far too prevalent. To that end, much more can and will continue to be done. Going forward, stakeholders must move forward together with the mindful that this is an ever-evolving and continuously improving process in terms of design, implementation, and measurement.

So while independent company activities and collective industry-wide efforts have evolved and improved with learnings over the years, there are programmatic gaps and blind spots that must be proactively and constructively addressed.

Works Cited

Casara, M., Dallabrida, P., Martin, Carla D. “Examining Brazil’s Cocoa-Chocolate Supply Chain”. Harvard University: Cambridge, MA. April 24, 2019. Film Screening and Discussion.

Martin, Carla D. “Slavery, Abolition, and Forced Labor”. Harvard University: Cambridge, MA. March 6, 2019. Lecture.

“Child Labor in the Production of Cocoa”. March 22, 2018. U.S. Department of Labor, Bureau of International Labor Affairs. Accessed April 30, 2019. https://www.dol.gov/agencies/ilab/child-labor-cocoa.

“Child Labor in the Production of Cocoa”. March 22, 2018. U.S. Department of Labor, Bureau of International Labor Affairs. Accessed April 30, 2019. https://www.dol.gov/agencies/ilab/child-labor-cocoa.

“Cocoa Life 2017 Progress Report”. 2017. Mondelez International. Accessed April 28, 2019. https://www.cocoalife.org/~/media/CocoaLife/en/download/article/Cocoa_Life_Progress_Report_2017.pdf.

“How We Measure Progress”. Mondelez International. Accessed April 28, 2019. https://www.cocoalife.org/impact#.

“Assessment of Forced Labor Risk in the Cocoa Sector of Côte d’Ivoire”. Verité, 2019. Accessed April 23, 2019. https://www.verite.org/wp-content/uploads/2019/02/Verite-Report-Forced-Labor-in-Cocoa-in-CDI.pdf.

“Nestle Cocoa Plan, Tackling Child Labour 2017 Report”. Nestle. 2017. Accessed April 29, 2019. https://www.nestle.com/asset-library/documents/creating-shared-value/responsible-sourcing/nestle-cocoa-plan-child-labour-2017-report.pdf.

Picolotto, A., Giovanaz, D., Casara, J., Loth, Laura W., Lambranho, L., Casara, M., Dallabrida, P., Sabrina, R., and Kruse, T. “Cocoa Supply Chain: Advances ad Challenges Toward the Promotion of Decent Work”. 2019. International Labour Organization (ILO), Public Labour Prosecutor’s Office (MPT), Papel Social. https://cocoainitiative.org/wp-content/uploads/2019/04/Cocoa_EN.pdf.

“2017 Child Labor Cocoa Coordinating Group Annual Report”. United States Department of Labor. 2017. Accessed April 23, 2019. https://www.dol.gov/sites/default/files/documents/ilab/CLCCG2017AnnualReport.pdf.

“Harkin-Engel Protocol”. U.S. Department of Labor, Bureau of International Labor Affairs. 2001. Accessed April 24, 2019.

https://www.dol.gov/sites/default/files/documents/ilab/Harkin_Engel_Protocol.pdf.

“Examining Brazil’s Cocoa-Chocolate Supply Chain: Film Screening and Discussion, Part 1” [Multimedia Video]. Retrieved from the Fine Cacao and Chocolate Institute YouTube Channel. April 27, 2019. https://www.youtube.com/watch?v=OKr2_0egfzA.

“Examining Brazil’s Cocoa-Chocolate Supply Chain: Film Screening and Discussion, Part 2” [Multimedia Video]. Retrieved from the Fine Cacao and Chocolate Institute YouTube Channel. April 27, 2019. https://www.youtube.com/watch?v=OKr2_0egfzA.

“Child Labour Monitoring and Remediation System (CLMRS) in the Société Coopérative Ivoirienne du Négoce des Produits Agricoles (SCINPA) Cooperative”. Olam International. 2017.

Leissle, Kristy. Cocoa. Polity Press, 2018.

Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 3rd Edition, Thames & Hudson, 2013.


[1] Initiatives, World Cocoa Foundation (WCF), https://www.worldcocoafoundation.org/initiatives/

[2] CocoaAction 2017: What We Have Learned, World Cocoa Foundation (WCF), https://www.worldcocoafoundation.org/2017cocoaactiondata/

Cacao Slave Trade

“CANDY!!!” This is what you hear kids of all ages scream when they find out they are rewarded with a delicious candy bar. In many ways we condition the children of society to behave for these treats. Adults and children alike are at the mercy of said delicacies which have been perfected by candy makers all around the globe and the influence candy does have is evident in the way it is advertised and marketed towards us. Children are bribed with these sweets during holidays, any time they receive high marks in school, and overall for just behaving in general. With that being said, it is almost tragic to think that in another part of the world, candy is one of the only ways a child can reward themselves with another day of life. More specifically the production of Cacao and how its successful manufacturing or lack thereof determines the fate of the children who help produce the candy we identify as Chocolate. In this post I will attempt to highlight the negative impact the slave trade has had on children in third world countries when it pertains to the Cacao slave trade and how the high demand for chocolate in the United States and beyond is a direct cause of these children’s misfortune.

Children working on a Cacao farm

It goes without saying that slavery is one of the most inhumane practices to ever be documented by the human race. To force another individual to produce a resource in high commodity through grueling work processes and unsafe work environments for minimal pay is despicable, and yet this practice is ever so prevalent in society today. In regard to Cacao farming, children in West Africa are taken from their homes at a young age and are sold to cacao farms where they are forced to produce cacao beans from the pods they are sent to collect. These children range anywhere from five to sixteen years of age, and a large majority of them continue this work well after they have matured. They are paid less than five dollars for a days work and are expected to produce a substantial amount of product in a short time frame. Who is to blame for this injustice done upon these children who are simply trying to survive and provide for their families in areas where resources are limited? To avoid asking another rhetorical question let’s get straight to the point and acknowledge the fact that we are the source of the problem. Chocolate or rather Cacao, has become as crucial a resource in America similar to wheat, agriculture, and livestock.  As previously mentioned above, our society has integrated cacao into our everyday lives in such a way that it would be virtually impossible to reverse the ever growing issue that our high demand for cacao has on the children forced into the slave trade in other countries.

Cacao beans

Large corporations that sell chocolate such as Hershey and Nestle to name a few are prime contributors to the continuation of the slave trade as they have yet to stop dealing with the slave traders that take advantage of the children they have producing cacao for them. Due in part to the fact that they are a business making a large profit off of selling chocolate, why would these corporations modify their business strategies if the return on the dealings are more than what they are putting out? Anyone with a brain could see the logistics behind it, but there is a lack of morality in it all that we must acknowledge if we want to prevent future generations from experiencing something similar. The other cause of the never ending cycle that is the slave trade in the Cacao business is the consumer. These corporations pander to the people to ensure a sizeable return from satisfied consumers of their product. We play a sizeable role in the continuation of the diabolical process known as slavery and we must stop turning a blind eye to its prevalence and seek out alternatives that will not come at the expense of children trying to carve out a life for themselves.

 According to a company called Slave Free Chocolate, these larger corporations that produce chocolate, which have become a primary source of happiness in our country and around the world, are doing very little to ensure the wrong doings placed upon these innocent children are addressed and rectified. Hershey and Nestle are two companies that have acknowledged the harsh reality that is child labor and how they will attempt to limit their contributions to these farms that make a profit off of the backs of younglings due to slave labor. However, in the years following these announcements they have done nothing but prove that they are incapable of changing their business practices to a healthier alternative. Both corporations have been taken to court on a number of occasions in an attempt to uncover the truth behind their business dealings, as well as hold them accountable for negligence in regard to who they choose to do business with. Their contributions to the slave labor running rampant in third world countries like Ghana and Côte d’Ivoireare the reason these children are still fighting for their lives.

The salvaging alone for Cacao beans is not a simple process that your average adult could simply begin without the proper tools and some form of guidance. Yet children are being sent into the forest with sharp machetes and large sacks. They climb dangerously tall trees in an attempt to harvest the cacao pods and bring them back to their slavers so that they can begin farming for the cacao beans. They are rushed by their slavers to cut open these Cacao pods to collect the beans found inside, and the only way they can do this effectively is by using the machetes provided to them. Many children are injured during this process as the bean extraction from the plant requires them to hack open the pod with a machete. There is always a risk that skin and appendages could be taken and still these children partake in this dangerous task because they have no other choice. The market calls for a high demand of Cacao and forcing an abundance of children to produce a plethora of cacao is easier to do rather than hiring adults and paying them a set wage.

The question then becomes are we to blame for being complicit, considering the children are in another country and are not our primary concern because they are not citizens of the United States? So long as they continue to contribute to a service that is provided to us, who cares if we turn our heads in the other direction right? Personally, I feel we have failed these individuals simply because as a country we are considered a super power and we control the eb and flow of the overall market. So, while we have the power to course correct these injustices our demand for the same product presents us with a paradox that is almost impossible to rectify. This alone demonstrates how subconsciously we are complicit because we possess the ability to correct these injustices and yet we are the reason they exist. Not all countries have the liberties we possess here in the United States, and eventually we have to acknowledge the fact that the ease of access to resources in the U.S. has created the lives these children currently lead. Subconsciously, we have been groomed in a way that allows us to be comfortable with getting what we want despite the steps taken to get us there. To take it a step further, let us acknowledge how much food is experimented with here and how America’s irregular consumption of the same foods in different forms has had an inverse effect on the slave trade and by extension the children.

Despite popular belief cacao beans are not solely used to make chocolate. While there are a variety of chocolates that are crafted from the plant, it is also the reason we have certain drinks and alcoholic beverages such as Coffee and Brandy. Not to mention cacao powder, liquor, butter, jam, marmalade etc. are all resources produced from this one plant. Coffee which is a huge resource utilized by the American people is right up there with chocolate as a hot commodity item. Corporations like Dunkin Donuts and Starbucks have perfected their sales techniques to make coffee an adults signature “sweet treat.” Seasonal drinks like Pumpkin Spice Lattes and Peppermint Mochas drive the masses wild and selling them during the holidays means more work for the children.There are endless examples of how food has its properties modified to be made into something else useful, but for the sake of this post it illustrates why the cacao slave trade continues to make a sizeable profit. We have become codependent on cacao and the many forms it takes and in the end the ones paying the price are the children working to keep up with our demand for more of this popular resource. What is even more tragic is the fact that we do not have to support companies that make their profit off of the backs of innocent children when there are companies out there that have demonstrated a suitable alternative exists.

There are small companies and corporations that are willing to pay foreigners a livable wage in order to produce the same chocolate products that we love, without putting children in harm’s way. Corporations like Tony’s Chocolonely make it their mission to deliver the consumer a product that is manufactured free from slave labor and in doing so take the fight directly towards corporations like Hershey and Nestle who refuse to change their business practices. They are so proud of these accomplishments that they label their products “free of slave labor” to encourage the consumer to purchase their product over their competitors. One of the primary reasons this is done is the hope that this will encourage larger corporations like Nestle and Hershey to stop dealing under the table with those who continue to practice the use of slave trade with children on their farms. Once they begin to lose business perhaps this cruel individuals may change the way they hire and pay their workers to something a bit more legal.

Keeping all of this in mind, what role can we play in fighting the war against slave labor to ensure that the number of children inducted into this terrifyingly inhumane practice are safe from trafficking moving forward? For starters we must stop funding these mega corporations that are only in the business to make a profit, and refuse to purchase from them again until they present substantial evidence that they are no longer doing business with slavers. As difficult as that may seem, considering these chocolate companies are already so ingrained into our everyday lives, and we as a society are subconsciously unaware of our complicities’ that have led to the slave trades continuous growth, we owe it to the children whose livelihoods are being sacrificed for a profit to bring forth positive change. We should focus our efforts and fund businesses like Tony’s Chocolonely as they have presented us with a more viable alternative for foreign workers who help produce cacao. Livable wages, safer work environments and zero slave labor. Furthermore, we owe it to future generations of children who are raised in the United States and beyond to seek out a safer alternative for years to come. If we did not try to undo these wrongs, how can we look our kids in the eyes and gift them with a candy bar that another child halfway around the world sacrificed so much to make? To that end, no matter the cost we have to do better and it starts by holding everyone accountable including ourselves for past discretions. When I become a parent, I would like to look into my child’s eyes one day and imagine I am looking at the eyes of a child halfway around the world whose future does not look as bleak as it originally used to.

Works Cited:

Appiah, L. (2017, June 07). Slave-free chocolate: Not-so-guilty pleasure. Retrieved from https://www.cnn.com/2017/06/02/world/tonys-chocolonely-slavery-free-chocolate/index.html

Child Labor and Slavery in the Chocolate Industry. (n.d.). Retrieved from https://foodispower.org/human-labor-slavery/slavery-chocolate/

International Cocoa Organization. (n.d.). Retrieved from https://www.icco.org/faq/52-by-products/115-products-that-can-be-made-from-cocoa.html

Lampley, R. L. (2019, February 09). Child slave labor rampant in chocolate supply chain. Retrieved from https://www.mysanantonio.com/opinion/commentary/article/Child-slave-labor-rampant-in-chocolate-supply-13602395.php

Law Suits. (n.d.). Retrieved from http://www.slavefreechocolate.org/doe-vs-nestle

Slave Free Chocolate. (n.d.). Retrieved from http://www.slavefreechocolate.org/

Climate Change & Cacao Farmers… Recipe for Disaster??

We cannot solve our problems with the same thinking we used when we created them…

Albert Einstein

 

Climate Change is when long term weather patterns are altered, though this can occur naturally within ecosystems, it can also be caused by human interaction with the environment. The ramifications of future climate change on the cacao industry are devastating. The specific effect of increasing global temperatures will be discussed within relation to those most affected by it within the cacao production chain; small farmers. It is only through study and education that cacao cultivators can learn to plan and adapt to the ever increasing chaos that is climate change.

Theobroma Cacao (cacao tree) is endemic to the tropical area from Southern Mexico to the Amazon basin. Cacao is geographically sensitive, having a limited growth region between 20 degrees latitude north and south of the equator. However, as cacao production globalized, the vast majority is now farmed in a small range 10 degrees north and south of the equator. Cacao is a very sensitive crop and for it to successfully grow many conditions must be met within the ecosystem including high humidity and a short dry season. Consistent temperatures between 21 and 23 degrees Celsius are required in a region with high rain and nitrogen rich soil (Lecture Notes). Ultimately, rainforests and tropical wet environments are where cacao flourishes. The difficulty of growing cacao is what makes it such a valuable asset. Historically, it was the difficulty in attaining cacao from the new world that made it such an important social commodity within Europe.

In 1896, a Swedish chemist Svante Arrhenius proposed the theory of global warming. He hypothesized that increases in carbon dioxide (CO2) within the atmosphere would increase the temperature on the planet’s surface. He concluded that the industrial revolution and its use of fossil fuel burning was significant enough to Earth’s environment to cause global warming. Since Professor Arrhenius proposed the idea of global warming, there has been a 1.7% increase in annual global temperature and air quality has the highest carbon dioxide levels seen in 650,000 years.

FIGURE ONE

Chart showing Historical Increases in Annual Global Temperature

Image result for historic temperatures global

Centuries of exploitation and experimentation, led to Theobroma Cacao being transplanted globally to where the leading producers of cacao are now Côte d’Ivoire, Ghana, and Indonesia. Côte d’Ivoire and Ghana in Western Africa produce more than half of the world’s chocolate. However, research shown in the Intergovernmental Panel on Climate Change (IPCC) indicates that, those countries will experience a 3.8°F (2.1°C) increase in temperature by 2050, and a marked reduction in suitable cultivation area (Laderach et. al).

FIGURE TWO

Suitability for Cacao Production West Africa

Image result for laderach et al ghana

As seen in the maps above, by the year 2050, increasing temperatures will push the suitable cacao cultivation areas uphill. The IPCC reported that Côte d’Ivoire and Ghana’s optimal altitude for cacao cultivation is expected to rise from 350–800 feet (100–250 meters) to 1,500–1,600 feet (450–500 meters) above sea level (Laderach et. al). Ironically, it is not the increase in surface temperature associated with global warming that will affect cacao production, but rather evapotranspiration.

FIGURE THREE

Evapotranspiration Cycle

Image result for transpiration

Evapotranspiration is the loss of water that occurs from the processes of evaporation and transpiration. Evaporation occurs when water changes to vapour on either soil or plant surfaces, transpiration is the water lost through the leaves of plants. The danger to cacao production comes from increasing evapotranspiration, the higher temperatures projected for West Africa by 2050 are unlikely to be accompanied by an increase in rainfall, according to standard carbon dioxide emissions scenarios. Ultimately, as higher temperatures squeeze more water out of soil and plants, it’s unlikely that rainfall will increase enough to offset the moisture loss.

The majority of global cacao is produced by small landholders, meaning those owning less than five acres. Côte d’Ivoire and Ghana in Western Africa have over two million cacao producing farmers, all succeptible to the fluctuating price of cacao. Climate change threatens the health and local economy of farmers who depend on income from cocoa for survival. The inherent risks associated with cash cropping (physical dangers to self, lack of regulation) are faced by cacao producers.

In a geographic area where climate change will be exceptionally disruptive, cocoa covers over 5 million acres in Cote d’Ivoire and 3 million in Ghana, more than anywhere else on the globe (Ruf et al). Due to the small land size of privately owned farms, production is predominantly only cacao leaving the farmer vulnerable for hunger as no other crops are produced. The remote location of the farms limits much needed access for improvement. Meaning, the lack of access to a proper infrastructure decreases the possibility of higher cacao production. Farmers do not have access to tools needed for improvement; equipment, seedlings, transportation. Cacao is labour intensive, from seedling to packaged treat. A major problem affecting cacao producers is finding suitable labour. As cacao is grown in mostly third world countries, there are third world problems. One being, the exodus of youth from rural to urban areas which leaves an aging farming population with nobody to continue the family tradition.

The timeline to produce cacao beans is 3 to 5 years. The ever increasing demand for chocolate within Europe and North America (11 pounds consumed annually) outweighs the amount that will be able to be produced due to climate change. RESULTS = CHOCOLATE SHORTAGE

Climate change vastly alters cultivation conditions. In West Africa, for cacao production to survive in the future it needs to be relocated to a more rugged or low mountainous terrain. Though that sounds like a simple solution; move the farms, it is an impossibility without disrupting the cultural, social and economic lifestyles of millions of people. In Ghana, the perfect future growing conditions will be located in the Atewa Range (a protected reserve) where farming is prohibited. A true dilemma for Ghana farmers; illegal deforest to grow cacao or preserve the nature reserve for future generations?

What is ironic is that the deforestation experienced in West Africa, specifically Côte d’Ivoire, was somewhat based on creating cacao plantations. Cacao has been referred to as a pioneer crop; something grown after the forest has been cleared. Instead of replanting aging and dying plantations, many farmers found it easier to migrate to the edge of forests and start new plantations. During the second half of the twentieth century, the cacao frontier moved from the drier east to the wetter southwest of the country, a migration fueled by massive immigration of prospective cacao farmers from the Savannah (Ruf et al). With rampant poverty running through West Africa, little consequence is given to environmental concerns when personal and familial survival is at stake.

Education is needed for cocoa farmers to adopt climate-smart agriculture (CSA). These are practices that foster resilience to climate change while sustainably increasing cocoa productivity. The private sector plays an integral part in the long-term sustainability of the cocoa sector and action is needed to further their investment and engagement in measures that will enable farmers and the industry to adapt to pressures from climate change (deGroot).

There are ways of protecting cacao from current and impending climate change; one is to have companion trees. Cacao trees can be protected from high temperatures by planting companion trees such as banana or plantain. If properly spaced and maintained, these trees can protect cacao from soaring temperatures. This method of farming can reduce cacao leaf temperatures up to 40°F, sequester carbon that would otherwise be lost from the soil, make cacao trees less vulnerable to pests, and provide nutrient-rich leaf litter as well as protection from wind and soil erosion (Rajab et al).

Companion trees offer many side benefits for cacao farmers. They offer ventilation which helps to reduce the incidences of fungus on cacao. Plus, by planting companion trees the farmer is increasing and varying the farms productivity. Instead of solely relying on cacao for financial survival there is a second or third crop that can produced for profit while helping cacao to flourish. By adding companion trees the biodiversity of the ecosystem is improved. A true win – win?? As positive as the use of shadow crops sounds, there are of course disadvantages including the possibility of severe drought. When there is limited access to water, the shadow trees could take needed water away from the cacao tree.

Currently, there is a race against time to develop new varieties of cacao that can help combat not only increased temperature from climate change but also a variant that would be hardier. The large chocolate manufacturers (Big Chocolate) are working with scientists and farmers to develop a disease immune and drought resistant strain of cacao. There are many critics who dispute altering cacao for taste and historic concerns but with the impeding change of climate, Big Chocolate is investing in science for its survival.

FIGURE FOUR

Various Types Cacao

Related image

With cacao being such a temperamental crop to grow, it is no surprise that the seeds are recalcitrant. This means that the seeds do not survive the drying and freezing process because they lose their viability in temperatures less than 10 degrees celcius. Cacao beans cannot be stored in regular gene banks, so breeders have difficulty maintaining different strains. Geographically, climate change is altering where natural cacao is grown. With deforestation, pollution and increase in urbanization; seeds must be safely stored to ensure the diversity of cacao. The sustainability and diversity of cacao must be preserved, it is surprising that the private sector has not come further in ensuring the continued survival of original cacao strands.

Where will the epicenter of future cacao production be? With West Africa losing up to 90% of its suitable cacao growing areas, who will dominate the future cacao trade? There are too many variables to hypothesize an answer. Besides the aforementioned effects of climate change that will decimate cacao production, add in unstable political regimes and potential military conflicts. Education and scientific experimentation are the only viable solutions for the continuation of cacao production.

 

WORKS CITED

Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 3rd ed., vol. 1, Thames & Hudson, 2013.

de Groot, Han. “Preparing Cacao Farmers for Climate Change.” Rainforest Alliance, EarthShare, 20 Sept. 2017.

Läderach, P., Martinez-Valle, A., Schroth, G. et al. Climatic Change (2013) 119: 841. https://doi.org/10.1007/s10584-013-0774-8

Handley, Liam. “The Effects of Climate Change on the Reproductive Development of Theobroma Cacao.” ProQuest, vol. 1, no. 1, 2016.

Rajab, Yasmin Abou, and Christoph Leuschner. “Cacao Cultivation under Diverse Shade Tree Cover Allows High Carbon Storage and Sequestration without Yield Losses.” PLoS ONE, vol. 11, no. 2, 29 Feb. 2016.

Ruf, François, et al. “Climate Change, Cacao Migrations and Deforestation in West Africa: What Does the Past Tell us about the Future?” Sustainability Science, vol. 10, no. 1, 18 Nov. 2014, pp. 101–111.

Schroth, Götz, and Christian Bunn. “Vulnerability to Climate Change of Cacao in West Africa: Patterns, Opportunities and Limits to Adaptation.” Science of The Total Environment, vol. 556, 15 June 2016, pp. 231–241.

Shapiro, H. S., Howard-Yana, & Shapiro, H. S., Howard-Yana. (2015). The Race to Save Chocolate. https://doi.org/10.1038/scientificamericanfood0615-28

Simon, Rosie. “Climate Change Could Hurt Chocolate Production.” Yale Climate Connections, Yale School of Forestry and Environmental Studies, 19 Oct. 2017.

Smith, M. (2016). Climate & Chocolate | NOAA Climate.gov. Retrieved May 1, 2019, from https://www.climate.gov/news-features/climate-and/climate-chocolate

“‘Get back to Work Woman!’: Analyzing how Women are Fetishized as Housewives and how West African Women are made Invisible in the Chocolate Industry”

In this paper, I argue that the production and consumption of chocolate has reproduced and perpetuated stereotypes of women as housewives and mothers in less pronounced ways from the eighteenth century to modern day. Not only does it cause this toxic, negative ideology of women in first world countries but it also makes women in third world countries, like Nigeria, become completely invisible to consumers. They are demoralized, undervalued, and subjected to poor working conditions as women working in the agricultural field. This paper will explore class-ism, racism, and sexism within the confines of the chocolate industry through advertisements and images. For supplementary evidence, I describe an interview that I have conducted. It will reveal common chocolate brands that many Americans enjoy, take for granted, and how they are unaware of ethical concerns associated with the everyday chocolate we consume. This will also include gender roles viewed in modern day.

I interviewed a woman that revealed a common and interesting relationship with chocolate. When I asked her what her favorite chocolates were, she said, “Lindt, the swiss brand, dark chocolate. You can get it at the mall and grocery stores. Its fancy but not difficult to access. I like the hollow dark chocolate bunny around Easter. Otherwise, Wegman’s semi-sweet chocolate chips because they are vegan and I like using them for recipes & baking.” The interviewee revealed a lot of information about her relationship with chocolate that can be echoed in many American preferences. One contemporary use is “Its fancy but not difficult to access.” Chocolate has become an inexpensive commodity since the nineteenth century to today, whereas in the sixteenth century after chocolate arrived in Europe, chocolate was predominantly enjoyed by the royal classes (“History of Chocolate”). Now our relationship with chocolate is one where it is easily accessible as the interviewee pointed out “at the mall and grocery stores” in places such as Europe, America, and Canada. Chocolate like Lindt could signify class mobility as the chocolate comes off “fancy” when consuming/enjoying or presenting it as a gift.

Chocolate advertisements portray the opportunity for class mobility (or giving the illusion to raise one’s class status), and they also are problematic because they sexualize and objectify women. Lindt while not only allowing people to appear “fancy,” Lindt aims to make women come off as sexy by portraying sexual readiness. Lindt (as well as many other well-known chocolate companies) attempt to appeal to women by using chocolate in or next to women’s mouths implying sexual connotations that depreciates the value and integrity of women. The ad may also have an effect on male purchasers of chocolate to “win over” a sexually available woman.

This ad (“LINDOR”) for Lindt chocolate represents how women are continuously portrayed as sexual objects rather than people. Viewing this ad, women may be led to believe that they will become the object of promiscuity and desire while men will view this and believe that chocolate can be used as some sort of aphrodisiac to unleash the wild side of the woman of their dreams perhaps.

Not only was the interview interesting because of class changes analyzed over time and objectification of women in relation to chocolate but the interview also availed domestic roles associated with baking recipes using chocolate. When asked about using chocolate in social contexts, the interviewee stated, “ I like making chocolate chip banana bread or chocolate peanut butter pie and bringing it to friends.” Alexis Szmodis in “The Feminization of Baking and Pastry Work: Dissecting Gender Roles in the Foodservice Industry” helps us to understand the fetishization of women using food in domestic roles. Szmodis elicits, “our perception of women as ‘sweet’ and desserts as feminine, which may explain why more women are showing interest in the baking and pastry field” (2018, p.10). Szmodis explains that women today are more likely to be interested in baking and creating sweets as a metaphor for their perceived behaviors (2018). I believe the influence is related to the socialization of women and commercial advertisements encourage these “motherly,” nurturing behaviors. Although women no doubt often hold professional careers, they also hold domestic roles in lesser frequency but while this role is not as visible it is still salient the role of women in families and romantic partnerships as a part-time housewife, who plays two roles in the domestic sphere and professional world. The below traditional advertisement (“New Recipes for Good Eating”) from the 1940’s and 1950’s exemplifies the ideology of fetishizing women as domestic housewives and the mindset has even spread partly in more modern times.

The cover of this cookbook (“New Recipes for Good Eating”) shows just how deep the cocoa industry has invaded the homes of families. We know now that sweets have next to no nutritional value and yet they are featured in a cookbook entitled “New Recipes for Good Eating” and yet this is hardly good eating.  You can see that the woman’s role in the home is in the kitchen while watching over the children. Furthermore, you can see the kids trying to grab some of the food on the table to which the mother smiles gleefully in the background. She is meant to be proud of the food she’s cooked/baked as the kids desperately trying to grab the products of her labor indicates her success as a homemaker.

Women were depicted in sexists ways in chocolate advertisements starting in the 1930’s approximately. Early advertisements targeted women and embedded a gendered role. Old ads aimed to normalize the oppression of women and encouraged “motherly” duties: “This particular campaign (Special Mothers Campaign of 1930’s), designed for women’s magazines, showed children attempting to help their parents (usually the mother, particularly for girls) in gendered ways. Daughters attempt to bake and clean, for example, while sons try to polish their father’s shoes” (Robertson, 2009, p. 21). Women were assigned these roles and in the postwar, late 1940’s and 1950’s ads targeted women as housewives that would serve the family hot chocolate drinks (Robertson, 2009, p. 21) and catered to their husbands needs (with domestic tasks like cooking) (Robertson, 2009, p.22). Rowntree was a well known English company to create racist and sexist ads that still have an impact today in society even though his ads are not presented today (“Chocolate and women: The gendered history behind your sweet snack”).

This photo (“Chocolate and women: The gendered history behind your sweet snack”) illustrates how chocolate companies in the early 1900’s targeted mothers as providers of cocoa.  Owning cocoa was not optional. It was a part of everyday life. In fact, this ad makes it seem as if the only way to get the family together (including the pets!) was to have cocoa on hand at all times.  Even further, by using the word “danger” in the caption “Mother’s cocoa in danger,” the valuation of the cocoa is shown to be of paramount importance as if there’s a need to protect it.

The desirability of a housewife has been on a continuum until today. We see T.V. emphasizing domestic roles like Desperate Housewives and The Housewives of New York amongst other states in the U.S.. Interestingly shows like The Housewives of New York portray women with busy careers but still label these career-oriented women as “housewives.” We have yet to see a T.V., article, or other advertisement that has positive connotations for househusbands. A study discovered the attitude towards women today. The study states, “The results revealed that feminists were evaluated less favorably than housewives, and that the most negative attitudes toward feminists were expressed by authoritarian men” (Haddock and Zanna, 1994, p.1). This reveals that women are not as empowered as we have hoped. Women are preferred to stay at home and perform domestic duties rather than fight for and maintain equal rights in the workplace to have higher roles, equal pay, reproductive rights, and more. The modern Nesquik ad
(“Flavored milk power, syrup and drinks”) below encourages the role of women as mothers. The woman below is playful with her daughter (“Flavored milk power, syrup and drinks”) and it implies she will be a good caregiver by providing her daughter with a chocolate drink.

This image (“Flavored milk power, syrup and drinks”) was created for marketing purposes by Nesquik which is a purveyor of cocoa.  There is a motherly figure holding a child which one can easily assume is the woman’s daughter.  There are no male figures in the photo whatsoever. Next to the woman and girl is an advertisement for a Nesquik breakfast drink.  The advertisement shows that in order to nurture a child and grow into the role of a mother, the consumption of Nesquik, and by associated cocoa is a must.

When men in society try to take on a domestic role, society does not share positive perceptions of men as we still associate domestic responsibilities as “feminine” or the woman’s obligation. A study discovered that “Research has found that househusbands suffer alienation and ostracism from a variety of sources” (Smith, 1998, p. 1). When roles are reversed or shared, hostility towards househusbands is great. Househusbands are sadly not welcomed in a society that looks favorable on men as the provider (not the sole one) as they are seen as taking away their masculinity when taking on these roles. Modern and tradition advertisements of food and domestication have taken part in encouraging these more traditions roles in less transparent ways. The language of modern advertisements does not blatantly say or imply sexist statements and promote housewife roles but through the actions of ads by looking more closely, one may see the inherent messages of promoting a double role of housewife and to a lesser degree career-oriented acceptance.

In Nigeria, women were meant to harvest and transport cocoa from the cocoa farms to markets where they would be sold for a great profit (Robertson, 2010). While the cocoa was revered and held high value amongst the land owners, the women who worked the fields to care for and then transport the cocoa were anything but. These women were not valued for the efforts they put into taking care of this cash crop (Robertson, 2010) and were treated similarly to beasts of burden as a consequence. In addition, despite their important role in the cocoa trade, women were paid less than men (Robertson, 2010). While men made approximately 50 to 60 cents per day for their labors, women were only paid approximately 30 to 35 cents per day (Robertson, 2010, p. 95). This is especially unfair due to the fact that these women were also expected by both society and their husbands to assume the role of caretaker of the children in their family while working as manual laborers simultaneously (Robertson, 2010).

As a result of the hard work output by them, these women aged in a harsher manner and grew weaker quicker as a result (Robertson, 2010). They were exposed to harsh conditions such as the raw elements as they worked outside, as well as to the harmful/poisonous pesticides used on a daily basis (Robertson, 2010) to protect the cocoa from their natural predators. It is unfortunate that modern technology was not made available to them in order to assist with the harvesting and transportation of cocoa (Robertson, 2010).

The chocolate industry has worked hard to appeal to white women and reinforce a domestic role and reduced women to objects available for display. In contrast, women in Nigeria and other parts of West Africa have been made invisible to the chocolate products we enjoy everyday as a method to keep consumers ignorant about the injustices the agricultural laborers are subjected to. While women in cacao take part in all stages of its production, women are devalued by not being given credit for their work, discriminated about what job tasks they are capable of, not paid fairly, face harsh working conditions, and have to do “housewife-like” tasks by taking care of children and are required to take care of the farm too. The chocolate industry has done a convincing job of oppressing women in different contexts and societies. White women are made very visible and West African women very invisible but both have devaluing principles in different ways. Chocolate companies are sexist and racist, and have actively reproduced inequalities for women through agricultural labor and their images they portray that help support traditional roles in a modern world. While changes of women’s roles are certain intact, women as equals in the workforce has a long way to go to stop oppressive mechanisms that encourage the modern housewife ideology and invisibility of African women laborers from the chocolate products we consume everyday.

Bibliography

Chocolate and women: The gendered history behind your sweet snack. (2018, March 21). Retrieved from https://www.latrobe.edu.au/nest/chocolate-women-gendered-history-behind-sweet-snack/

Deluxx. (2008, August 30). New Recipes for Good Eating. Retrieved from https://www.flickr.com/photos/deluxxedition/2812536814

Flavored milk powder, syrup and drinks. (n.d.). Retrieved from https://www.nesquik.com/en

Haddock, G., & Zanna, M. P. (n.d.). Preferring “Housewives” To “Feminists”: Categorization and the Favorability of Attitudes Toward Women – Geoffrey Haddock, Mark P. Zanna, 1994. Retrieved from https://journals.sagepub.com/doi/abs/10.1111/j.1471-6402.1994.tb00295.x

History of chocolate. (2019, May 01). Retrieved from https://en.wikipedia.org/wiki/History_of_chocolate

E. R. (2010). Introduction and One: ‘A deep physical reason’: Gender, race and the nation in chocolate consumption. In Chocolate, Women and Empire: A Social and Cultural History(pp. 1-63). Manchester and New York, NY: Manchester University Press.

LINDOR :: Magazine Ads. (n.d.). Retrieved from https://aureoliin.myportfolio.com/lindor-magazine-ads

Robertson, E. (2010). Two: ‘The Romance of the Cocoa Bean’: Imperial and colonial histories. In Chocolate, Women and Empire: A Social and Cultural History(pp. 64-131). Manchester and New York, NY: Manchester University Press.

Smith, C. D. (n.d.). “Men Don’t Do This Sort of Thing”: A Case Study of the Social Isolation of Househusbands – CALVIN D. SMITH, 1998. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/1097184X98001002002

Szmodis, A. (2018, March 21). The Feminization of Baking and Pastry Work: Dissecting Gender Roles in the Foodservice Industry. Retrieved May 1, 2019, from https://scholarsarchive.jwu.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1031&context=student_scholarship

Confronting Gender Inequality in West African Cocoa Production Through Chocolate Advertisements

Chocolate has been a fascination in the West since its discovery in Mesoamerica centuries ago. Early in the history of the Western consumption of chocolate, it became feminized. Chocolate was associated with luxury and leisure in the eighteenth century, but as it became more accessible to the working class in the nineteenth century, women were charged with providing wholesome cocoa for respectable consumption in the family (Robertson, 2009). Due to the persistent feminization of chocolate, women have been the focus of marketing campaigns to sell chocolate. Cocoa adverts have fetishized images of western housewives, mothers, and women in heterosexual relationships to sell their products (Martin, 2019a). These women are often depicted as becoming irrational, narcissistic, or excessively aroused due to chocolate. However, these advertisements reveal the underlying prejudice and stereotyping that exists in the cocoa supply chain. Chocolate largely originates from the cocoa farmed in West Africa, which produces 75% of the world’s cocoa. Although this arrangement began in the 1800s, West Africans only consume 4% of the world’s chocolate (Martin, 2019b). This is due to the fact that most African-grown cocoa is exported abroad for production and the primary markets for these chocolate producers are thus outside of Africa. The romanticized image of chocolate in Western advertisements neglects the labor that goes into farming cocoa and the challenges that cocoa farmers in West Africa face. Furthermore, the dilemmas within the cocoa supply chain are exacerbated for women cocoa farmers, who are often denied privileges their male counterparts are afforded and are especially susceptible to certain dangers. Rather than focusing on Western women, who are not involved in the production of chocolate, a newer campaign has emerged to empower West African women cocoa farmers and bring light to just how integral they are in the production of chocolate.

It has been documented that women have been involved in the cocoa industry since its inception in West Africa, specifically Ghana (Robertson, 2009). Cocoa farming would not have gotten to where it is today without the labor of women, as it was central in almost every aspect of cocoa production and sale (Robertson, 2009). However, these contributions have not been met with the appropriate amount of recognition and credit. This blog will highlight women farmers in Ghana and Côte d’Ivoire, which are two of the world’s largest cocoa-growing countries and both are found in West Africa. In Ghana, women cocoa farmers earn 25%-30% less than their male counterparts and in Côte d’Ivoire women cocoa farmers earn up to 70% less than their male counterparts (Pacyniak, 2014). Also, in both countries women are met with more obstacles, such as lower farm productivity, smaller farms, and less access to financing and farm inputs. Gender gaps beyond cocoa income and productivity plague women cocoa farmers in Ghana, as women have a 25% lower level of training, a 20% lower receipt of loans, and 30%-40% lower access to critical farm inputs (e.g. fertilizer). According to women cocoa farmers, they lack the funds necessary to hire labor, making it difficult to produce cocoa (Odoi-Larbi, 2008). Gender inequality in Ivorian cocoa farming manifests in almost none of the 4% of women in cocoa co-operatives having leadership positions. Furthermore, in Côte d’Ivoire 86% of men had legal rights to their plots, while in 67% of cases, the land accessed by women was not owned by them. Although Fairtrade is an institutional arrangement designed to help producers in developing countries achieve better trading conditions, not all West African cocoa farmers benefit equally from Fairtrade (“Does Fairtrade mean a fair deal for female cocoa farmers?”, 2016). For instance, even though Fairtrade is a positive force in Ghana, women cocoa farmers are not benefitting from Fairtrade to the same extent as their male counterparts. It was found that many of the poorest and most marginalized cocoa farmers in Ghana are excluded from participating in such co-operatives, and most of these farmers are women.

The previously mentioned trials and tribulations of women cocoa farmers are addressed in the video below. As was mentioned earlier, the global cocoa supply comes from small farms in West Africa, but these farmers are often paid poorly for what they grow. Typically, women take on the heavy lifting when it comes to their share of the work, but they see minimal profits. The women in this video are from Ghana and Côte d’Ivoire and although they do most of the work, only a quarter of the cocoa farms are owned by women. The women explain this disparity, as they discuss the patriarchy that prohibits them from inheriting land. More recently, however, Fairtrade has made strides to ensure that support exists that helps women raise their income and their voices. This includes eliminating women’s dependency upon their husbands and giving women their own land on which they can produce their own cocoa. With their own farms, these women are more independent and can flourish with the right resources available to them. The video ends by urging consumers around the world to choose Fairtrade chocolate in order to support these women cocoa farmers. Other efforts have been started to raise awareness about these farmers, as the injustice of women working for nothing to produce the chocolate that we love must end.

Fairtrade and gender inequality in West Africa

Several efforts have commenced to promote corporate social responsibility, which would aid in the fight for equality for women in the cocoa supply chain. One such effort is Cocoa Life, which began in 2008 and is empowering women in Ghana’s cocoa growing communities (Amekudzi, 2013). Cocoa Life was created by Mondelēz International, a company looking to advance the rights of women cocoa farmers by increasing the emphasis on gender equality in Ghana and Côte d’Ivoire and advocating for industry-wide action (Pacyniak, 2014). To address the aforementioned challenges women cocoa farmers face, Mondelēz International presented new action plans to build upon its Cocoa Life program. This plan was a $400 million, 10-year effort set in motion in 2012. In Ghana, this project is farmer centered and based on Cocoa Life’s Cadbury Cocoa Partnership in Ghana. Specifically, Cocoa Life encourages entrepreneurship among women cocoa farmers through farmer education on cocoa agronomy and farmer training at the village level. The video below, produced by Cocoa Life, involves interviews of women cocoa farmers in Ghana who recount the times when they were excluded from the ins and outs of cocoa farming. They have been encouraged to mobilize and learn how to manage their own farms. Their situations have been improved and they have set the stage for future women cocoa farmers to prosper in their communities.

Mondelēz International, Cocoa Life, and Ghanaian women’s rights in cocoa farming

Another example of an attempt at corporate social responsibility to help women in West African communities is The Cargill Cocoa Promise. Cargill recognized that women are forced to balance household work with cocoa farming, in conjunction with having unequal access to training, inputs, and education (“Empowering women cocoa farmers in Côte d’Ivoire”, 2014). The Cargill Cocoa Promise aims to understand how gender barriers limit access to skills, information, and inputs amongst women cocoa farmers. This project kickstarted inclusive training sessions and raised awareness of gender issues. Practical steps were proposed to improve the day-to-day activities of these farmers. The people in the video below discuss how this project was conceived and executed in Côte d’Ivoire. Researchers found that culture was a driving force that exacerbated the issues plaguing women cocoa farmers, as culture determined who got to own land. They encouraged discussions within the communities in order to facilitate change and overcome the cultural biases. Also, this project increased financial literacy among women cocoa farmers, as the organizers established village savings and loan schemes, which would aid in entrepreneurship efforts.

The Cargill Cocoa Promise, corporate social responsibility, and women empowerment in West Africa

As was preliminarily mentioned, a newer campaign has emerged to shed light on the West African women who make large contributions to the production of chocolate. Divine Chocolate Limited is a purveyor of Fairtrade chocolate and although it was originally established in the United Kingdom, it is co-owned by the Kuapa Kokoo cocoa farmers’ co-operative in Ghana. In order to emphasize to UK chocolate shoppers that Ghana is a cocoa origin site, Divine Chocolate released a set of advertisements that feature women cocoa farmers from Ghana, and these advertisements appeared in British editions of women’s magazines, such as Elle, Cosmopolitan, Red, and OK! (Leissle, 2012). As is shown in the images below, the women cocoa farmers are depicted as glamorous business owners who participate in transnational exchanges of raw materials and luxury goods, and as beneficiaries of these exchanges. These women are a part of the Kuapa Kokoo co-operative, which makes them co-owners of Divine Chocolate. The advertisements emphasize the women’s position as co-owners, as they state each woman’s name along with her position. Also, Ghana’s adinkra symbols appears on Divine Chocolate’s bar wrappers and this is shown in the photographs. Furthermore, the background of each advertisement shows ‘Africa’, which is represented by images of Ghana’s agricultural economy. This includes cocoa drying tables, plantain trees, coconut trees, mud buildings, and dusty roads. Each woman appears in the foreground holding pieces of chocolate, which is a luxury food made from the fruit they farm. These images are paired with titles such as ‘Equality Treat’, ‘Decadently Decent’, and ‘Serious Chocolate Appeal’ in order to suggest to consumers that their own enjoyment of Divine Chocolate bars should come not only from the joy of eating chocolate, but from the fact that the women who farm the cocoa also enjoy it. This implies that the Kuapa Kokoo women cocoa farmers not only grow the raw materials, but they also consume the chocolate. This is a far cry from the statistic reported earlier that said only 4% of West Africans consume the world’s chocolate.

Divine Chocolate advertisement featuring Beatrice Mambi.
Source: Reprinted with permission from Divine Chocolate. Photograph by Freddie Helwig and St. Luke’s advertising agency.
Divine Chocolate advertisement featuring Priscilla Agyemeng.
Source: Reprinted with permission from Divine Chocolate. Photograph by Freddie Helwig and St. Luke’s advertising agency.
Divine Chocolate advertisement featuring Rita Nimako.
Source: Reprinted with permission from Divine Chocolate. Photograph by Freddie Helwig and St. Luke’s advertising agency.

Divine Chocolate’s advertisements are revolutionary in that they do not rely on the stereotypical and romanticized images of Western women to sell their chocolate. Instead, this company is knocking down two birds with one stone: they are empowering West African women cocoa farmers while challenging the notion that Africa is not modern. Leissle states that “the Divine images pose a challenge to narratives that cast Africa as continually on the losing side of harmful dualisms and reframe Africa’s role in modernity” (2012). In Binyavanga Wainaina’s “How to Write About Africa”, he challenges Western literature that persistently refuses to disperse a picture of a “well-adjusted African” (unless he or she has won a Nobel Prize), neglects the fact that the continent is dynamic in that it is full of deserts, jungles, highlands, and savannahs, and depicts the African woman as starving, nearly naked, and waiting for the aid of the West (2006). However, the Divine Chocolate adverts pose the Ghanaian women cocoa farmers as “attractive, socially mobile beneficiaries of their own development efforts” (Leissle, 2012). The videos previously discussed highlighted that West African women are commonly held back in their farming endeavors by the patriarchal notion that women are only instrumental in uplifting the family. However, the Divine women are not tethered to their responsibilities as wives and mothers and are not viewed as reproductive laborers in these advertisements. These women are framed as “active agents of a self-gratifying transnational business arrangement” (Leissle, 2012). Overall, the combinations of the Divine women’s playful, yet strong, poses, the invitation to enjoy chocolate, and the text present West African women cocoa farmers as savvy luxury consumers and implies their individual participation in the privileged aspects of modernity narratives (Leissle, 2012).

One way to address and combat the gender inequality that exists in the cocoa supply chain is to draw attention to West African women as primary contributors. The fetishization of Western women in chocolate advertisements only exacerbates the issue at hand because it masks the labor that was invested into producing the chocolate. In looking at the origins of the chocolate, one will find that West Africa as the world’s primary cocoa growing region is faced with many critical challenges, such as volatile income, unfair farm economics, and lack of laborers (Martin, 2019b). Women cocoa farmers are especially harmed by these challenges as the patriarchy in West Africa makes it difficult for them to overcome these obstacles. However, some solutions have gone into effect to empower these women. Additionally, Divine Chocolate’s campaign presents “a fresh visual reframing of the exchanges of goods and capital between Africa and Europe” (Leissle, 2012). Other purveyors of chocolate should follow in Divine Chocolate’s footsteps when it comes to advertisements and give credit to the people who make eating chocolate possible.

References

Amekudzi, Y. P. (2013, February 28). Cocoa Life- the project empowering women in Ghana’s cocoa growing communities. Retrieved April 30, 2019, from https://businessfightspoverty.org/articles/yaa-peprah-amekudzi-cocoa-life-the-project-empowering-women-in-ghanas-cocoa-growing-communities-2/

Does Fairtrade mean a fair deal for female cocoa farmers? (2016). European Union News.

Empowering women cocoa farmers in Côte d’Ivoire. (2014, April 15). Retrieved April 30, 2019, from https://www.cargill.com/story/empowering-women-cocoa-farmers

Leissle, K. (2012). Cosmopolitan cocoa farmers: Refashioning Africa in Divine Chocolate advertisements. Journal of African Cultural Studies, 24(2), 121-139.

Martin, C. (2019). Lecture April 3: Race, ethnicity, gender, and class in chocolate advertisements. Harvard University.

Martin, C. (2019). Lecture March 27: Modern day slavery. Harvard University.

Odoi-Larbi, S. (2008). Female Cocoa Farmers Cry for Help. Africa News Service.

Pacyniak, B. (2014). Mondelez affirming women’s rights in cocoa-growing areas. Candy Industry, 179(6), 12-13.

Robertson, E. (2009). Chocolate, Women and Empire: A Social and Cultural History (Studies in imperialism (Manchester, England)). Manchester; New York: New York: Manchester University Press; Distributed in the United States exclusively by Palgrave Macmillan.

Wainaina, B. (2006, January 19). How to Write About Africa. Retrieved April 30, 2019, from https://granta.com/how-to-write-about-africa/

Multimedia sources

Cargill. (2016, March 7). Women in agriculture: empowering African cocoa farmers [Video file]. Retrieved from https://www.youtube.com/watch?v=sYeGiFHlDm4

Fairtrade Foundation. (2019, March 5). Meet the Women Cocoa Farmers Facing Adversity in the Ivory Coast [Video file]. Retrieved from https://www.youtube.com/watch?v=yP5NR3BbdKE

Mondelez International. (2013, November 12). Cocoa Life: Community leaders – Interview with Gladys and Vida in Ghana [Video file]. Retrieved from https://youtu.be/REMKY62MHno

Images retrieved from Leissle, K. (2012). Cosmopolitan cocoa farmers: Refashioning Africa in Divine Chocolate advertisements. Journal of African Cultural Studies, 24(2), 121-139.

CHOCOLATE WASTED: When Overindulgence Goes Wrong

#ChocolateWasted As We Know It

“Chocolate wasted” was not a hashtag when it first presented itself. As a matter of fact, it was blurted out by a six-year-old actress named Alexys Nycole Sanchez (playing Becky Feder) in Adam Sandler’s Grown-Ups. Per the movie’s storyline, “I wanna get chocolate wasted!” was an appropriate phrase for childlike overindulgence that caught every movie-goer’s attention in 2010 (IMDb). The legendary line even helped Alexys win the “Best Line” category at MTV Movie Awards the following year (IMDb). Soon after, headlines like Los Angeles (LA) Times, celebrities and random college students, like myself, were using the term rather frequently. Still today, there are establishments and products named after the infamous idiom such as a Houston-based ice cream truck and a lipstick shade made by Doses of Color, respectively (Chocolate; Dose of Colors). Amazingly, the power of the Internet allows us to revisit its cinematic origination and locate namesake innovations. But truthfully speaking, the denotation of chocolate wasted is not leading in headlines like its figurative interpretation nor being quantifiable in scholarly publications. Prior to diving into a serious topic, I have several questions that will hopefully heighten your interest to want to learn more.

  • What is food waste (including chocolate waste)? What are the associated impacts?
  • What are direct implications from chocolate waste throughout the supply chain?
  • What qualities does a sustainably certified product uphold? Is waste not included in the sustainability assessment? Does waste not contribute to the overexertion of resources and labor? 
  • How do I avoid chocolate waste in my home? Does chocolate have an expiration date? Is chocolate (or cocoa) mulch safe for pets?

 

reinigung_von_kakaobohnen

By Pakeha [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)%5D, from Wikimedia Commons

Läderach Chocolate Factory, a Switzerland-based manufacturer, displays a collection of “cocoa waste” in their in-house museum for tourists’ enjoyment. From right to left there: cocoa with waste materials, extracted waste (like stones, dust, metal or wood), and cleaned cocoa.

 

Food Waste: A Global Problem

On a global scale, 1.3 billion tons of food production meant for human consumption gets lost or wasted annually (FAO). Regarding economic losses, food waste is equivalent to $310 billion in developing countries and $680 billion in industrialized countries with the U.S. leading in food waste and overall wastage than any other country in the world (FAO). Specifically, in the U.S., about 40 percent of food goes uneaten annually which equates to 133 billion pounds with an USD value $161 billion (USDA, n.d.). Conversely, 42 million Americans including 13 million children are facing food insecurity and hunger daily (FAO). Hypothetically speaking, the diversion of 93,000 tons of wasted food could create 322 million meals for people in need and reduce greenhouse gas emissions by 714,000 tons (ReFED). This alarming amount of wasted food is not only associated with socioeconomic implications but it also depletes natural resources significantly.

According to Natural Resource Defense Council (NRDC), U.S. food production utilizes the following: 50% of land, 30% of all energy resources, and 80% of all freshwater (Gunders). Resources consisting of land, water, labor, energy and agricultural inputs (fertilizers, pesticides and fungicides) to produce wasted food are squandered as well, unwillingly inviting resource scarcity and negative environmental externalities. Activating ozone pollution, the misuse of agricultural inputs including irrigated water, pesticides and common fertilizers like nitrogen & phosphorus can cause further damage to ecosystems. Irrigation practices promotes water pollution affecting quality, groundwater accessibility, and potable water accessibility (Moss). Moreover, pesticides are common culprits to human health effects, resistance in pests, crop losses, bird mortality and groundwater degradation (Moss). Other inputs, such as nitrogen and phosphorus fertilizers, wreak havoc to human health, air quality and aquatic ecosystems (Moss).

The utilization of resources is not the only emitter of greenhouse gas emissions, pertaining to food waste, but also the decomposition of it makes substantial damage to the environment. Postharvest, food waste is the single largest component of municipal solid waste making landfills the third largest source of methane in the country (Gunders). Anthropogenic methane accounts for 10 percent of total greenhouse gas (GHG) emissions contributing to a rise in global average temperatures, better known as global warming (EPA, n.d.b). Particularly, landfill methane generates 16 percent of total methane releases compared to carbon dioxide which emits 81% annually (EPA). Although carbon dioxide is the main contributor of global warming, methane carries significant weigh as a pollutant due to its ability to absorb more energy per unit mass than any other greenhouse gas (EPA).

Pinpointing on ecological footprint, the most recent “Earth Overshoot Day” occurred on August 2, 2017 in which the extraction of natural resources exceeded the Earth’s capacity to regenerate in the given year (Earth Overshoot Day). By partnering with Barilla Center for Food & Nutrition, Global Footprint Network also reported that a 50% reduction in food waste could push the date of “Overshoot Day” by 11 Days (Earth Overshoot Day).

Chocolate Waste Feeds the Food Waste Problem

The classification of food waste is distinguished by each level of the supply chain including agricultural production, post-harvest handling & storage, processing, distribution and consumption. From a global supply chain perspective, food waste is very difficult to define across countries. The conflicting views of edible versus inedible food waste is one example of cultural variation which impedes the approval of a standardized definition that will cater to all diverse parties and accurately measure waste at the macro level. For instance, the U.S. chocolate market classifies the pulp of a cocoa pod along with the shell of the cocoa bean as inedible products. Thus, cocoa pulp is left at the farmgate level, and at the processing level, cocoa shells are removed and most commonly converted into biofuel or mulch.  Unlike the US, the Brazilian chocolate market produces chocolate with cocoa solids but also makes shell and pulp into sellable products such as loose leaf tea or juice, respectively. Moreover, these value-added practices are present-day testaments of indigenous traditions. The myriad indigenous uses of cacao and chocolate products are analogous to the circular economy that we are yearning for today.

During the Mesoamerican period, chocolate was classified as an esteemed delicacy, a form of payment, ceremonial gift, everyday cooking agent, natural remedy for human health & the environment and so forth. However, during European colonization, the rise of industrialization came with added ingredients, mainly refined sugar, that devalued the quality aspect as well as created a negative image of chocolate over time (Martin, “Sugar”). The health risks of added sugars began to overshadow the medicinal properties of cacao. Even the perception of cacao changed from a specialty crop into a cash crop.  From a socioenvironmental view, terroir of cash crops rose in volatility at the extent of mass enslavement and corruption (Martin, “Health”). At the same time, these characteristic flaws did not stop consumption. Even today, popular chocolate products are sugary, highly processed and in conjunction with unethical sourcing backgrounds. For instance, laborers endure labor-intensive work on a daily basis in top cocoa producing countries, such as West Africa. The average laborer is paid below the global poverty line, uses dangerous tools such as a machete to manually cut down cacao pods, applies fungicides & pesticides typically without the proper protective equipment (PPE) and oftentimes exposed to insects and other dangerous animals. In turn, these hazards can result in serious health complications both physically and mentally.

cocoa_farmers_during_harvest

By ICCFO – Own work, CC BY-SA 4.0

West African laborers removing beans from the cacao pod. It is a labor-intensive process. 

Nonetheless, the chocolate market has expanded its portfolio over the years, containing commercial chocolate and craft chocolate, in which consumers can be selective among the two categories.  Commercial chocolate is what we usually see in supermarkets in which the supply chain depends on multiple stakeholders (across countries) to meet global demand. Whereas, craft chocolate consists of a relatively small team who produces chocolate in small batches from cocoa bean to bar (Martin, “Haute”). Compared to commercial chocolate, these manufacturers seek to provide quality rather than quantity which typically comes with a higher retail price (Martin, “Haute”).

Once it hits retail, consumers, like myself, are in awe of the multiple offerings, appealing packaging and even sustainability labels that lures us in to help  “save the world” and eliminate any guilt from buying chocolate.  It’s like a race to find the one with the most honorable mentions comprising of Organic Certified (USDA, Non-GMO and an overlap of third-party ethical standards (Rainforest Alliance, Fairtrade, etc.) However,  after investigating various sustainability standards, retail chocolate waste is not attributable to certifiable requirements nor is it recognized as a concern overall. Based on logical reasoning and what I stated earlier, the primary ingredients of chocolate consisting of refined sugar, cocoa derivatives (cocoa powder and butter), palm oil and/or milk powder that were extracted from its origination to be processed, transported and packaged as a single product. In addition, these ingredients are combined and further processed into chocolate which is then packaged and transported to retail as a finished good. Just imagine the man hours, natural resources and other inputs used within this supply chain. Broaden that imagination to consider the following: consumers discarding “safe-to-eat” chocolate confections due to fat or sugar bloom, retailers not knowing what to do with an overstock of unsold seasonal products, improper storage temperatures ruining a truckload full of chocolate candies, outdated farming techniques producing more waste than yield and slightly related, the packaging of sustainably certified chocolate causing more harm to the environment than conventional chocolate. The latter, wasteful packaging, is another topic that needs assessment and corrective actions. Unfortunately, these scenarios are real-life examples that are being overlooked and emitting an indefinite amount of greenhouse gases.

In actuality, retailers have the potential to be the main change agents for food waste reduction including chocolate waste. However, edible food is commonly thrown away in these spaces due to excess inventory, imperfections, or damaged packaging. A recent study conducted by the Center for Biological Diversity’s Population & Sustainability and Ugly Fruit & Veg Campaign, reported a grade C or below to most of the top ten grocers in the country including Kroger, Whole Foods, Trader Joe’s, Publix and Costco (Center for Biological Diversity). The relatively low grades were based on their poor efforts to address and combat food waste in eight focus areas: corporate transparency, company commitments, and supply chain initiatives, produce initiatives, shopping support, donation programs, animal feed programs and recycling programs (Center for Biological Diversity). Both sustainability driven organizations have pronounced a goal for all U.S. grocery stores to eliminate food waste by 2025 (Center for Biological Diversity). Grocers were also pushed to change their current marketing models into sustainable ones by promoting safer handling and lesser stock levels, leveraging new technologies to strengthen inventory management and creating policies on retail spoilage reduction (Center for Biological Diversity).

easter_chocolate_in_suburban_food_store_in_brisbane2c_australia_in_2018

By Kgbo – Own work, CC BY-SA 4.0,

A grocer aisle full of chocolate candies wrapped with seasonal packaging.

 

The Rise of Chocolate Production and Waste

Informatively, consumers worldwide indulge in approximately 7.3 million tons of chocolate every year (Sethi). Developing countries, such as India, Brazil and China, are adopting chocolate products that were once inaccessible or unaffordable for their respective populations (Sethi). Since 2008, disposable incomes for each these emerging markets are increasing exponentially due to economic boost from industrialization (Sethi). The rising market of chocolate products equates to a growing demand for global cocoa and sugar production. Industry experts forecasts a 30% growth in demand, from 3.5million tons of cocoa annually to more than 4.5 million in 2020 (Sethi). In consideration, the amount of chocolate squandered throughout the supply chain is currently undetermined or not shared publicly. Based on noticeable discrepancies in definitions and measurements, chocolate waste and even food waste for that matter will continue to intensify and be discussed loosely unless it’s highly prioritized and welcomes a new branch of international cooperation and mutual accountability. A stride that’s executable if all stakeholders collectively build upon a new systematic approach to carbon neutrality, waste diversion and socioenvironmental benefits.

 

Chocolate Commonsense

In the meantime, I’ve provided a list of suggestions below that can help you, as a consumer, avoid chocolate waste or divert it to greener waste streams. 

  • Purchase in moderation.
  • Don’t be alarmed by “Sell By Date”. Depending on care and the type of chocolate (milk, dark or white), chocolate is still safe to consume for longer periods of time.
  • Chocolate bloom, (whether sugar or fat bloom) which gives off a whitish or light coating on the chocolate’s surface, is still safe for consumption.
  • To retain freshness and structure, cool and dark environments are ideal storage locations for chocolate.
  • Have an excessive amount of unopened chocolate? Donate to participating charities like Ronald McDonald House Charities and Operation Gratitude.
  • ONLY FOR CONSUMERS WITHOUT PETS: Add leftover chocolate or raw cocoa shells, particularly organic certified, in compost for home gardening. *Fyi to pet owners, chocolate is poisonous to dogs and cats due to its theobromine content. If you have pets, you can distribute waste to a composting facility.
  • Advocate for chocolate waste (and food waste) assessments from involved stakeholders (including local and national governments, non-governmental organizations [Rainforest Alliance, Fairtrade, etc.] retailers, distributors and manufacturers)

cocoa_mulch_28405161134929

By Leslie Seaton from Seattle, WA, USA – Cocoa Mulch, CC BY 2.0.

Cocoa mulch is made out of cocoa shells (most times organic) which are beneficial to soil health.  Organic cocoa mulch contains nitrogen, phosphate and potash and has a pH of 5.8 (Patterson). There is also a noticable warning sign to keep dogs away due to theobromine content, which is scientifically proven to be very harmful to pets.

 

 

 

Works Cited.

IMDb. Alexys Nycole Sanchez. https://www.imdb.com/name/nm3465073/?ref_=nmawd_awd_nm

Chocolate Wasted Ice Cream, Co. About Us, 2017. https://chocolatewastedicecream.com/

Dose of Colors. CHOCOLATE WASTED, 2018. https://doseofcolors.com/products/chocolate-wasted

FAO. Food Loss and Food Waste. http://www.fao.org/food-loss-and-food-waste/en/

ReFED. A Roadmap To Reduce U.S. Food Waste By 20 Percent, 2016. https://www.refed.com/downloads/ReFED_Report_2016.pdf

Gunders, Dana.“Wasted: How America Is Losing Up to 40 Percent of Its Food from Farm to Fork to Landfill”. Natural Resources Defense Council, Natural Resources Defense Council Issue Paper 12-06-B, 2012, https://www.nrdc.org/sites/default/files/wasted-food-IP.pdf

Moss, Brian.“Water pollution by agriculture”. US National Library of Medicine

National Institutes of Health, 2007, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2610176/

EPA. Methane Emissions. https://www.epa.gov/ghgemissions/overview-greenhouse-gases

Earth Overshoot Day. Food demand makes up 26% of the global Ecological Footprint, 2018,  https://www.overshootday.org/take-action/food/

Martin, Carla D. “Sugar and Cacao”. Chocolate, Culture, and the Politics of Food, 14 Feb 2018, Harvard Extension School, Cambridge, MA. Class Lecture.

Martin, Carla D. “Health, Nutrition, and the Politics of Food + Psychology, Terroir, and Taste”. Chocolate, Culture, and the Politics of Food, 11 April 2018, Harvard Extension School, Cambridge, MA. Class Lecture.

Martin, Carla D. “Haute patisserie, artisan chocolate, and food justice: the future?”. Chocolate, Culture, and the Politics of Food, 18 April 2018, Harvard Extension School, Cambridge, MA. Class Lecture.

Center for Biological Diversity. Checked Out: How U.S. Supermarkets Fail to Make the Grade in Reducing Food Waste. Center for Biological Diversity, 2018, http://www.biologicaldiversity.org/programs/population_and_sustainability/grocery_waste/In-

Sethi, Simran.  “The Life Cycle Of Your Chocolate Bar” Forbes. 22 Oct 2017 https://www.forbes.com/sites/simransethi/2017/10/22/the-life-cycle-of-your-chocolate-bar/#42eff5bd66d8

Patterson, Susan. “Cocoa Shell Mulch: Tips For Using Cocoa Hulls In The Garden”, 5 April 2018, https://www.gardeningknowhow.com/garden-how-to/mulch/using-cocoa-hull-mulch.htm

Pakeha. Reinigung von Kakaobohnen.jpg., WikiMedia Commons.7 December 2017, 17:56:47

Kgbo. Easter chocolate in suburban food store in Brisbane, Australia in 2018.jpg, WikiMedia Commons, 24 February 2018, 10:04:29

Seaton, Leslie. Cocoa Mulch (4051611349).jpg, WikiMedia Commons, 20 October 2009, 15:55

ICCFO. Cocoa farmers during harvest.jpg. WikiMedia Commons, 1 January 2015,

 

 

 

 

Moving to Mars: Climate Change and Cacao’s Undying Lov

Two hours. That is the amount of time I spent scouring databases and newspaper articles attempting to find scientific (or non-scientific) evidence that would demonstrate the importance chocolate has in our world today. More specifically, I was looking for something titled Chocolate: The Most Significant Food in History. The best I could find was a TIME.com article titled “9 Weirdest Uses for Chocolate.” It was very insightful. However, when considering the amount of chocolate that is produced and consumed in the world each year, the picture of importance starts to become more clear. For businesses and consumers, chocolate and cacao is a great product, and in high demand. For producers and farmers, it is an important cash crop and essential to survival.

Figure 1.

Producing and Consuming

Source: http://www.oecd.org/swac/publications/39596493.pdf

The relevance and importance chocolate and cacao cultivation have on the world economy cannot be understated. According to the International Cacao Organization (ICCO,) the world’s top ten chocolate producing companies did $80 billion USD in sales in 2017. (https://www.icco.org/about-cocoa/chocolate-industry.html) Even beyond the money and global markets, there is a great deal of cultural significance that could never be quantified. The World Cocoa Foundation estimates that Cacao directly affects the livelihoods of approximately 50 million people (http://www.worldcocoafoundation.org/our-work/programs/). For chocolate lovers, the news that climate change could significantly impact our access to chocolate was devastating. Major players such as MARS Inc. have made significant investments for this eventuality, and are looking to be prepared for changes in the cacao marketplace. This will undoubtedly have significant impacts on the producers of cacao and encourages a deeper look at methods to adapt the farming and production practices.

Chocolate might go away?

Despite the fear-mongering on the internet, this is not totally accurate. It is important to point out that cacao will not be going extinct anytime soon. It will, however, face a potentially sharp and significant decline in production. This means that by 2050, you may have less access too chocolate than you do at this very moment. My advice is to stock up.

Cacao trees really depend on very specific criteria to be met in order for them to grow, thrive, and produce fruit (Lecture). Cacao can essentially only be grown when the right conditions are met. Those conditions apply to which areas in the world cacao can grow in, the temperature it prefers, and the surrounding plants that shield and shade it. The picky nature of Theobroma cannot be understated.

The challenge that the world’s cacao producers are facing is climate change. Those very specific conditions are projected to be harder to meet in the very near future. According to the National Oceanic and Atmospheric Administration (NOAA,) West African countries will experience an increase in evapotranspiration (Smith, 2016). Essentially, the amount of water plants will be able to retain will decrease due to higher temperatures. This will have an impact on what areas will later be suitable to grow cacao. Figure 2 highlights the estimated change in temperature in Africa’s top cacao producing regions according to research done by Peter Läderach and his team.

Figure 2.

Temp change

Source: Atlas on Regional Integration in West Africa

With 70% of the world’s chocolate finding its origin in western African countries like Cote d’Ivoire, a decrease in production from West Africa would have a worldwide impact. (http://www.oecd.org/swac/publications/39596493.pdf) For several countries that fall within the West African cacao belt, Cacao is the number one agricultural export. Any decline could potentially result in major economic impacts for those countries (Läderach, Martinez-Valle, Schroth, & Castro, 2013; Schroth, Läderach, Martinez-Valle, Bunn, & Jassogne, 2016). It would also result in consequences for the natural habitats and cacao growing regions of these states. The research that has been done in Ghana and Cote d’Ivoire has indicated that by 2050, almost 90% of the current farmland would be unsuitable to grow cacao, with only a 10% increase in suitability. This is alarming as the vast majority of cacao production in Africa, and worldwide, stems from this region.

Figure 3

cacao production

Source: Lecture slides

Additionally, this new farmland comes at a cost. That is to say, in order to capitalize on other areas that will be suitable to grow cacao, countries facing this challenge will have to sacrifice environmental conservation (Läderach et al., 2013). This still would not make up for the amount of farmland lost to the temperature increases, while contributing to the factors that influence climate change.

While a decrease in African production would have global consequences, it is unlikely that climate change will eliminate chocolate and cacao production. As cacao grows around the globe, we can expect it will continue to be around. One of the concerns currently is that it is very likely that other regions around the world will have to pick up the slack. And that is a lot of slack! With the top cacao producing countries losing close to 90% of suitable cacao growing areas, it is unclear at this point where it is possible to make up for this loss. Without an answer in the next 20-30 years, chocolate will likely be much less of a household item than it was the last 100 years.

Let’s move to Mar’s…Inc.

According to the Candy Industry’s 2017 Global Top 100 list, Mar’s Inc. is the world’s top-grossing candy company. In 2017, their net sales topped $18 billion USD! (https://www.candyindustry.com/2017-Global-Top-100-Part-4) With earnings like that, it is not difficult to understand the level of investment and commitment the company would have to the preservation of chocolate production.

mars

Source: https://pxhere.com/en/photo/794479

Mars Inc. has put their money where their mouth is…or rather, where the chocolate is. They have invested in a project run by the Innovative Genomics Institute, in an effort to ensure future production of cacao. So far they have pledged $1 billion USD to creating sustainability and reducing their footprint, and this includes the CRISPR project. The goal of the project is not to specifically save cacao production, but rather to combat diseases in humans and plants (IGI 2018). Lucky for us, Theobroma Cacao is a plant. Winning! Well, maybe. The CRISPR technology is aimed at altering the genes of plants in order to make them resistant to disease. So this might not really help West African farmers who will lose cacao growing areas. By investing in this technology, Mars Inc. hopes to expand the possible areas cacao can be grown in.

As it stands today, different diseases and insects make in very difficult to grow and produce cacao. It is estimated that about 40% of the crops in the Americas are lost to fungal infections like witches’ broom (Shapiro & Shapiro, 2015). By increasing the natural resistance of the fruit-bearing trees, the average yield would increase 3 fold. This means that places that have been traditionally very difficult to produce cacao in could now become production centers. This would effectively reduce the impacts on chocolate manufacturers if the climate predictions do create impediments to cacao production in West Africa.

In a recent story done on the use of CRISPR technology, scientists working with IGI explained the advancements they have made in changing the genes of many crops that are prone to disease. They explain that they have already used the technology to create a solution for the swollen shoot virus that plagues cacao trees. (Schlender, 2018)

Source: https://www.voanews.com/embed/player/0/4332190.html?type=video

The technology works so quickly that IGI can have plants develop the desired traits within one generation! This is very good news for chocolate lovers. Assuming everything works out. The plants that have and will undergo this process will need to be researched extensively before they can be consumed by the public. This will ensure that people eating these modified crops do not grow an extra set of toes afterward.

This past year, Mars Inc. also made a significant investment in addressing climate change, planning to cut its own carbon emissions by two-thirds. A big part of this investment will be assisting farmers in improving their yields while simultaneously reducing pressures underlying deforestation. The idea is that the more a farmer can produce from their crops, the less land they will need to do it (Madson, 2017). This investment totals $1 billion USD and has been proposed to be completed by 2050.

Other chocolate giants such as Cadbury and Mondelez have also become a part of developing solutions for creating sustainability in cacao farming. Mondelez International’s non-profit arm, Cocoa Life, is focused on improving the lives of farmers in cacao-growing regions around the world. (https://www.cocoalife.org/the-program/approach) With increased commitment from large organizations with vast resources, it is possible to combat the potential effects of climate change.

What about the little guy/gal?

While it appears that Mars Inc. has likely stumbled upon a viable solution to their future issue of supply, what about the small-holders. The potential to move cacao production elsewhere is not great news for all parties involved. It is possible that genetic modification could potentially change under what conditions cacao trees thrive. However, it is unclear if this route could help the trees overcome evapotranspiration in the projected West African environments. It is very probable that this cash crop could find a new capital in other region or regions in other parts of the world. For the millions of farmers who are vulnerable to this threat, this is a challenge they will be forced to adapt to.

There are organizations such as the Rainforest Alliance who are working toward preparing farmers, equipping them with new strategies to protect their crops. The strategy being used is called Climate-Smart Agriculture, and in principal focuses on the specific needs of the specific farm (de Groot, 2017). Cacao farmers using this tactic would conduct a needs assessment of their farm, and create a plan that directly corresponds to the challenges that are unique to them. Some of the strategies include planting shade trees, as well as developing water retaining systems to prepare for droughts. While these will improve overall yield from these farms, it is unclear at this point how these tactics will far against climate change.

The tactic of planting shade trees is, however, a recommended strategy for those who fall in the Western African cacao belt. Currently, the farming trend has been to reduce the shade on cacao farms, however, this may no longer be an option. By increasing the shade of the cacao trees, the temperatures of its leaves could drop up to 4 °C (Läderach et al., 2013). Not only could this help protect cacao cultivation in Western Africa, it also helps to increase crop diversification. If done correctly, this would make cacao farmers less vulnerable to changing temperatures and less frequent rainfall. A downside to this recommendation is the limitation on the amount of water available during the dry season. The increase in plant life means less water to satisfy the needs of the cacao trees, and potentially losing the entire crop.

Conclusion

Chocolate is important. It directly impacts the lives of people around the world, in ways that transcend taste. For some, it is a highly desired treat, and for others, it is a means of opportunity. The effects of climate change have given all sides of the cacao industry a wake-up call to the importance of sustainable farming and improving our carbon footprint. Large organizations have begun to change the way they operate in the world, by reducing their emissions and helping to improve farming practices. Climate change could result in significant impacts on the cacao industry the world over. Reducing the amount of product available for purchase, and decreasing the available wages that can be earned in regions that are the most affected. Scientists, chocolate companies, and cacao farmers are starting to come together in an attempt to better the practices in this very important industry. Each has a role to play to play in this improvement, as well as the preparation for effects climate change will play in cacao and other vital crops.

 

Sources:

de Groot, H. (2017). Preparing Cocoa Farmers for Climate Change. Retrieved May 9, 2018, from https://www.rainforest-alliance.org/article/preparing-cocoa-farmers-for-climate-change

Läderach, P., Martinez-Valle, A., Schroth, G., & Castro, N. (2013). Predicting the future climatic suitability for cocoa farming of the world’s leading producer countries, Ghana and Côte d’Ivoire. Climatic Change, 119(3–4), 841–854. https://doi.org/10.1007/s10584-013-0774-8

Madson. (2017, October 27). Climate change could hurt chocolate production » Yale Climate Connections. Retrieved May 10, 2018, from https://www.yaleclimateconnections.org/2017/10/climate-change-could-hurt-chocolate-production/

Schlender, S. (2018). New Gene Editing Tool May Yield Bigger Harvests. Retrieved May 10, 2018, from https://www.voanews.com/a/crispr-for-bread-chocolate/4330647.html

Schroth, G., Läderach, P., Martinez-Valle, A. I., Bunn, C., & Jassogne, L. (2016). Vulnerability to climate change of cocoa in West Africa: Patterns, opportunities and limits to adaptation. Science of The Total Environment, 556, 231–241. https://doi.org/10.1016/j.scitotenv.2016.03.024

Shapiro, H. S., Howard-Yana, & Shapiro, H. S., Howard-Yana. (2015). The Race to Save Chocolate. https://doi.org/10.1038/scientificamericanfood0615-28

Smith, M. (2016). Climate & Chocolate | NOAA Climate.gov. Retrieved May 9, 2018, from https://www.climate.gov/news-features/climate-and/climate-chocolate

 

Cacao and Climate Change: Implications and Recommendations

At some point in our lives, we all hear Forrest Gump’s famous quote: “Life is like a box of chocolates. You never know what you’re gonna get.” Climate change is no different. Mother Nature is currently harnessed by an increasingly volatile system that continues to alter our earth each and every day, and by failing to change our destructive ways, humans are allowing this force to perpetuate. According to NASA, average global temperature has increased by 1.7 percent since the late nineteenth century, and 16 of the 17 warmest years on record have occurred since 2001 (MacLennan). Additionally, carbon dioxide levels in the air are at the highest they have been in 650,000 years (MacLennan). Because all agricultural systems are sensitive to these changes, cacao and therefore chocolate are equally subject to adversity. Between the monstrous chocolate industry and diligent cacao farmers, countless constituents are at stake in this sensitive predicament. Given the escalating atmospheric constraints on cacao-growing regions due to the intensification of climate change, cacao farmers must carefully adapt while simultaneously seeking out responsible, innovative ways to keep the beloved cacao crop from becoming obsolete in the coming decades. 

Geographically, cacao can only grow within 20 degrees latitude both north and south of the equator, as illustrated by Figure 1 (Scott). As we learned from a course book, cacao trees flourish under strict conditions including high humidity, abundant rain, uniform temperatures, nitrogen-rich soil, and protection from the wind (Presilla 95). In short, cacao trees thrive in tropical rainforests. The vast majority of the world’s cacao is produced by smallholders, meaning those owning less than five acres of land (de Groot). Currently, there exist about two million smallholder farmers in West Africa alone, all of whom depend on cacao for their livelihoods (Schroth et al 231). Their vulnerability to climate change derives from the fact that they are predominately located in the tropics, but I strongly believe we should remain equally concerned by the various demographic, socioeconomic, and policy trends we discussed in class that hinder their capacity to adapt to change. The world’s leading producers are Côte d’Ivoire, Ghana, and Indonesia, and research highlighted in a recent report by the Intergovernmental Panel on Climate Change indicates that, under a “business as usual” scenario, those countries will experience a 3.8°F increase in temperature by 2050, which I suspect would connote a marked reduction in suitable cultivation area (Scott). 

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Figure 1. A geographical representation of the cacao belt, which spans across the equator.

Cacao will face a distinct challenge from the changing climate compared to that of many other crops. Coffee, for example, suffers direct harm from rising temperatures, but this paradigm alone won’t necessarily hinder cacao production (Jaramillo et al). Cacao cultivation areas in Malaysia, for instance, already endure a warmer climate than West Africa without any obvious negative effects (Scott). Upon briefly conversing with one of our guest lecturers after a guided tasting this semester, I learned that one of the greatest dangers to cacao arising from climate change is the increase in evapotranspiration, particularly given that higher temperatures projected for West Africa by 2050 are unlikely to be accompanied by an increase in rainfall (Scott). Evapotranspiration is the process by which water is transferred from the land to the atmosphere through both soil evaporation and plant transpiration (Handley). In other words, as higher temperatures coax more water from soil and plants, rainfall likely will not increase enough to offset the moisture loss. In order to avoid generalizing, one should note that this situation will not necessarily represent that of all cacao-growing regions; a study on a Nigerian research farm, for example, found that a combination of optimal temperature (84°F) and minimal rainfall (900 to 1000mm)—both less than the current yearly averages—would result in the best yields (Ojo et al 353). This mélange in the effects and remedies of climate change is a fantastic example of why farmers must adopt such a dynamic attitude moving forward.

As we approach 2050, rising temperatures will push the suitable cacao cultivation areas uphill. The optimal altitude for cacao cultivation in Côte d’Ivoire and Ghana, for example, is expected to rise from 350-800 feet to 1,500-1,600 feet above sea level (Scott). Generally, areas anticipated to show improved cultivation conditions look to be rugged, hilly terrain. But herein lies the problem: Ghana’s Atewa Range, for example, is a forest preserve where cultivation isn’t permitted, so inhabitants are left with the difficult choice of illegally gutting the forest to grow cacao in the name of global demand or preserving the natural habitat in which they live and losing their only source of income. Given that our class dedicated a substantial amount of time to discussing the already turbulent livelihoods of cacao farmers, I am troubled to see that they may soon face such an unfair quandary. One study examined nearly 300 locations in the world’s primary cacao-growing regions and found that only 10.5% showed increasing suitability for cacao production by 2050, while the remaining 89.5% showed the opposite (Scott). Figure 2 shows current suitability and projections for future conditions under a changing climate (Schroth et al 233):

1-s2.0-S0048969716304508-gr5

Figure 2. Maximum temperature of the warmest month under current and projected 2050 climate conditions in the West African cacao belt. The dotted area shows the extent of current cacao production as used for model calibration. The red lines show areas of cacao production.

The area depicted above is known as the West African cacao belt. Once entirely covered by the Nigerian lowland forests in the east and the Guinean lowland forests in the west, much of the area has now been converted to agriculture (Schroth et al 235). The world’s cacao industry depends largely on this belt for raw material due to the sheer volume of cacao produced as well as the abundance of high-quality bulk cacao that cannot be readily replaced by other cacao origins. As we learned in lecture, blended cacao typically goes to large industrial producers (unlike exclusive-derivation cacao, which exemplifies the traits of terroir through individual nuances), so this region is undeniably crucial to the future success of the large chocolate industry. Climate change aside, production in this region faces a wide variety of challenges, all of which we addressed in lecture: most trees are over-aged and therefore unproductive in the already small farms; low prices—until the recent price inflation—and variability make it difficult for farmers to afford costly inputs such as fertilizers; absence or insufficiency of technical assistance in most countries make maintenance difficult (Schroth et al 236). Perhaps while addressing climate change, whether internally or through foreign aid, actors should undertake these challenges alongside those directly associated with climate change itself.

Due in part to the aforementioned adversities, cacao farming has been a major driver of deforestation in West Africa, most notably in Côte d’Ivoire. Historically, cacao has been a “pioneer crop” grown after forest clearing, meaning that rather than replanting aging plantations, farmers have typically opted to migrate to the forest frontiers to establish new cacao farms. During the second half of the twentieth century, the cacao frontier moved from the drier east to the wetter southwest of the country, a migration fueled by massive immigration of prospective cacao farmers from the savannah (Ruf et al 101). From my perspective, it appears that the climate gradient was a major driver of these east-west migrations and that, by replacing forest with farmland over vast areas, cacao farmers contributed to the further drying of the climate in what appears to be a positive feedback loop. This is precisely the type of damage we as a civilization must avoid in the coming decades. In order to help facilitate a greater awareness of sustainability, governments and supply chain actors should discourage forest frontier dynamics by helping farmers adapt to environmental change through more intensive and diversified farming practices.

The question of whether water availability or maximum temperatures during the dry season will be more limiting to the survival, growth, and yield of cacao trees in a future climate is of particular importance when considering the design of climate resilient production systems. One highly efficient—and, in my opinion, the only practical—method of protecting cacao trees from high temperatures is through overhead shade from appropriately selected, spaced, and managed companion trees such as banana and plantain as seen in Figure 3 (Colina). This practice can reduce cacao leaf temperatures by up to 40°F, sequester carbon that would otherwise be lost from the soil, make cacao trees less vulnerable to pests, and provide nutrient-rich leaf litter as well as protection from wind and soil erosion (Rajab et al). With that said, adequate ventilation is also important as a complementary measure, as it helps to reduce the prevalence of fungal disease in cacao (Schroth et al 240). The general takeaway here is that farmers need to be properly trained such that they can correctly execute these methods.

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Figure 3. Young cacao plants in a nursery under shade trees in Mindanao, Philippines.

When considering shadow crops such as those pictured above, we must recognize that an expectation of severe water limitation during the dry season may complicate things. Under such conditions, there could eventually not be enough water available for both cacao and shade trees during the dry season, thereby stressing the trees and leaving farmers in a tough position. Although I feel this is an unlikely extreme, we should prepare for all possibilities. Temperature struggles aside, another mitigation strategy could be to provide cacao growers with selectively bred seeds that have superior drought resistance. Farmers could, however, be skeptical of genetically modified seeds given the stereotypically low trust between farmers and large agrochemical corporations such as Monsanto. While I am not sure how feasible this final point is given my unfamiliarity with the growing techniques behind these commodities, it may be beneficial for cacao farmers to raise animals or cultivate honey in order to spread climate risk (de Groot). In general, climate-smart agriculture—an approach that combines various sustainable methods under a climate-change umbrella—that assesses climate change-related risks and requirements of a farm and subsequently tackles those challenges using practices crafted for that particular situation is key to success in the coming decades.

In our class, we discussed industrial chocolate production as well as consumption, both practices that are generally decoupled from on-farm production. Fortunately, industrial chocolate corporations have a large incentive to help with damage control and mitigation. MARS is a fantastic example of corporate initiative: the company plans to slash carbon pollution from its products by 67 percent come mid-century (Simon). This includes reducing emissions from land use changes and agriculture, and the company has even gone a step further by offering resources to help farmers increase yields, though they don’t disclose any specifics (Simon). The five global titans of chocolate—Ferrero, Cadbury, Hershey, Nestle, and Mars—should work together with consumers and defy the ugly “Big Sugar” stereotype considering we all share a common enemy: climate change. In terms of consumers themselves, our research from class suggests that people should seek out responsible, sustainable companies that give fair treatment to farmers. Whole Foods and other specialty stores, for example, boast a great selection of fair trade and organic bars such as Taza, Chuao, and Endangered Species. Consumers who have already caught wind of the possible “cacao crisis” are understandably uneasy, but they’ll be happy to know that research suggests climate change will not have an effect on the taste of cacao—that is, assuming the crop isn’t wiped out entirely (Sukha et al 255). For further information, videos such as the following can help to spell things out in a more informative and empowering way:

Realistically, we simply have no way of accurately predicting what the future climate will look like. With that said, the cacao belt appears to have a strong differentiation of climate vulnerability across its latitudinal axis, with the most susceptible areas near the forest-savanna transition in eastern Côte d’Ivoire and Nigeria, and the least vulnerable areas in the southern parts of Ghana, Côte d’Ivoire, Liberia, and Cameroon. Farmers will face the challenging task of controlling as many factors as possible in a progressively erratic world, so I recommend they look towards specialized companies such as The Climate Corporation—a digital agriculture company that examines weather, soil, and field data to help farmers determine potential yield-limiting factors on their fields—while employing the many protective measures mentioned above. Moving forward will require a team effort that ranges across the chocolate production and consumption chains, but because most changes in climatic suitability are predicted to take place over a time period of nearly 40 years, we have a full generation of cacao trees and farmers to adapt.

So, who will win the fight: climate or chocolate? Let’s not leave it to chance.

 

Works Cited: 

Anga, Jean-Marc. “International Cacao Organization.” The International Cacao Organization; Cacao Producing and Cacao Consuming Countries, ICCO, May 2018.

Bunn, Christian, and Mark Lundy. “Bittersweet Chocolate: The Climate Change Impacts on Cacao Production in Ghana.” CGIAR Research Program, 2015.

Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 3rd ed., vol. 1, Thames & Hudson, 2013.

Colina, Antonio. “Cacao Developemnt in Davao Region.” Davao Integrated Development Program, 2014.

de Groot, Han. “Preparing Cacao Farmers for Climate Change.” Rainforest Alliance, EarthShare, 20 Sept. 2017.

Handley, Liam. “The Effects of Climate Change on the Reproductive Development of Theobroma Cacao.” ProQuest, vol. 1, no. 1, 2016.

Jaramillo, Juliana, and Eric Muchugu. “Some Like It Hot: The Influence and Implications of Climate Change on Coffee Berry Borer (Hypothenemus Hampei) and Coffee Production in East Africa.” PLoS ONE, vol. 6, no. 9, 14 Sept. 2011.

MacLennan, David W. “Our Changing Climate.” Our Changing Climate: Supporting Farmers to be Resilient in the Face of Changing Weather Patterns, Cargill, 2018.

Morton, J. F. “The Impact of Climate Change on Smallholder and Subsistence Agriculture.” Proceedings of the National Academy of Sciences, vol. 104, no. 50, 11 Dec. 2007, pp. 19680–19685.

Ojo, A.D., and I. Sadiq. “Effect of Climate Change on Cacao Yield: a Case of Cacao Research Institute (CRIN) Farm, Oluyole Local Government Ibadan Oyo State.” CABI , vol. 12, no. 1, 2010, pp. 350–358. CAB Direct.

Presilla, Maricel E. The New Taste of Chocolate. 2nd ed., vol. 1, Ten Speed Press, 2009.

Rajab, Yasmin Abou, and Christoph Leuschner. “Cacao Cultivation under Diverse Shade Tree Cover Allows High Carbon Storage and Sequestration without Yield Losses.” PLoS ONE, vol. 11, no. 2, 29 Feb. 2016.

Ruf, François, et al. “Climate Change, Cacao Migrations and Deforestation in West Africa: What Does the Past Tell us about the Future?” Sustainability Science, vol. 10, no. 1, 18 Nov. 2014, pp. 101–111.

Schroth, Götz, and Christian Bunn. “Vulnerability to Climate Change of Cacao in West Africa: Patterns, Opportunities and Limits to Adaptation.” Science of The Total Environment, vol. 556, 15 June 2016, pp. 231–241. ELSEVIER.

Scott, Michon. “Climate and Chocolate .” Climate.gov, National Oceanic and Atmospheric Administration, 10 Feb. 2016.

Simon, Rosie. “Climate Change Could Hurt Chocolate Production.” Yale Climate Connections, Yale School of Forestry and Environmental Studies, 19 Oct. 2017.

Stroman, Lee. “Rethinking the Cacao Supply Chain.” AgThentic, Medium Corporation, 16 July 2017.

Sukha, D.a., and D.r. Butler. “The Impact Of Processing Location And Growing Environment On Flavor In Cacao (Theobroma Cacao L.); Implications For ‘Terroir’ and Certification.” Acta Horticulture, no. 1047, 2014, pp. 255–262. ISHS.

Modern View on Chocolate

Chocolate has had a major significance in society over the years. Many events and holidays use chocolate as a major part of their rituals. Chocolate can be traced all the way back to Mesoamerican civilizations such as the Mayans and the Aztecs. These civilizations viewed chocolate as a great luxury item that had many powerful qualities. Chocolate was used in many rituals, spanning from marriage rituals, religious rituals, and even a belief that it could cure illnesses. The view on chocolate has changed over the years, however. Today, people have started to simply associate chocolate as a commodity involving sweetness and romance. Also, people are often unaware how their chocolate is being produced and if the cacao farms that produce it are being run ethically. I took the time to conduct an interview with a friend of mine to understand his view on chocolate and the significance it has to him. Clearly, there are quite a few myths that people have about chocolate and hopefully I am able to shed some light on why people view chocolate in such a different way than it had been looked at before.


imagesWhile chocolate has spread to many parts of the world today, it was not always so accessible to people. Cacao can be traced all the way back to beginning with the Mesoamerican civilizations. The Mesoamerican people viewed chocolate as a luxury item given to them by the gods. Many documents such as the Dresden Codex and Paris Codex, as seen to the right, allow us to see how big of a role chocolate played in the lives of these people. Cacao was often used in many different rituals and also was used to cure some illnesses. In the Mayan civilization, cacao was used for digestion and as an anti- inflammatory. Eventually, chocolate spread to the Europeans and underwent some hybridization. The Europeans would add ingredients to the chocolate such as cinnamon to enhance the flavor of it. Chocolate influenced many social aspects in Europe such as class, religion, and politics. Eventually, chocolate would spread more globally and although not having great success in parts of Asia, it would be consumed across the world including North America. People in today’s society are often unaware of the roots of chocolate and cacao. In conducting the interview, when I asked my friend where they would consider the roots of chocolate, they responded, “I think of European countries like Switzerland when I think of where chocolate started.” This shows how people are unknowing to the roots that chocolate has and where cacao has been traced back to. Also, while we have many views on chocolate today, with romance being the most common association, people are unaware how significant of a role chocolate played in early civilizations. When asked about the views early civilizations on chocolate, they responded, “I would imagine it was the same as today. Mostly a sweet candy with romantic significance.” I believe this undermines how much of an impact cacao and chocolate had on early civilizations and the important role it played in their everyday lives.

The process of producing chocolate is not the simplest process. There are many labor intensive tasks that must be performed on the cacao farms. Some of the tasks that are required include clearing trees, planting, grafting, applying fertilizers, and transporting items. While these may not seem like hazardous tasks, there many potential risks in completing them. In order to complete the work, workers must walk long distances on uneven and often slippery surfaces, use sharp and heavy objects, and also experience a great deal of sun and heat exposure. Many safety precautions are not put in place in order to ensure safety of the workers. Farm workers also very often lack access to bathrooms, filtered water, and clean spaces to prepare food. In finding out if people are aware of the labor involved in producing cacao and if they are run ethically, I asked my friend about their perception of cacao farms. He said, “Honestly, I don’t know too much about how the farms that produce chocolate are run. I would assume that most of the producers follow standards and the working conditions are secure.” It is quite evident that people are not informed on the standards that cacao farms have and how ethically they are producing their chocolate. Farmers are usually getting volatile income and therefore don’t get paid wages or a salary. As Amanda Berlan states, “Forced labour in cocoa is documented in many regions, ranging from Mesoamerica, South America, to Africa and the Caribbean from as early as the 1650s to the twenty-first century.” (Berlan, 2013) This evidence allows us to see that forced labor on these cacao farms is not a new phenomenon. Child labor is also a big exploitation on West African farms. Children provide cheap labor for cacao farms and are often put into often dangerous conditions for little pay. As you can see by the image on the right, children are put into hazardous imgres-2situations such as transporting heavy bags of cacao. This is extremely dangerous for the overall well being of the children. However, not all chocolate producers run cacao farms that are unethical. Some companies such as Theo’s pride themselves on making sure everybody in the bean to bar process can thrive. They want to ensure that their cacao farmers are in good working conditions and making a stable amount of income. As their website states, “Every Theo purchase directly supports the livelihoods of over 5,500 cocoa farmers in our supply chain and their 30,000 family members, enabling farmers to send their children to school, feed their families, and reinvest in their communities.” It is important, based on the lack of knowledge of cacao farms from the interview, that we must inform people of how cacao farms run and which take advantage and exploit their farmers.

 

While we are able to conclude that the history of chocolate and how it is produced is quite unknown to people, I want to investigate the modern view on chocolate and how advertisers and producers capitalize on this view. Over the years chocolate has developed the stigma for being used in romance and aroma. As noted by my friend in the interview, “For me, chocolate is one of those items I get when I want to reward myself or a friend. I feel it has that romantic vibe to it” Chocolate has been advertised to people as having the ability, especially on women, to entice an excessively aroused feeling. As you can see by the image to the right, women are constantly being depicted as being seducedSeduction by chocolate. Men, on the other hand, are often seen as of higher status in these commercials. Men get depicted as the ones who are constantly attempting to seduce the female and seen for their appearance, not brains. Advertisers are constantly picking up on the stigmas and perceptions that people associate with chocolate and then implement them into their commercials or advertisements. While it may not seem important that we are aware of how advertisers are showing chocolate, there are many implications that result from these marketing strategies. One of the main factors in the childhood obesity epidemic is the marketing directly to children. In today’s society of technology and social media, it is nearly impossible to monitor everything children see. Therefore, it is important that we don’t allow big chocolate producers to have marketing ploys that result in false stereotypes and ideas. In the chocolate industry, there has already been a shift in how we view race in chocolate. As professor Martin has stated in her lectures, chocolate and vanilla have become cultural metaphors for race. These metaphors insinuate that chocolate is to blackness and vanilla is to whiteness. These metaphors expand far beyond simply color. They have even developed their own associations as whiteness is purity and cleanliness, while blackness is sin and dirtiness. Another important note that Dr. Martin has made is how chocolate can reveal mainstream cultural blind spots in relation to racism and inequality. Due to this, it is important to educate people as opposed to exploiting stereotypes.

 

While we know that chocolate has been considered extremely beneficial in early civilizations, as it was often used therapeutically, people now may have a false sense of health in regards to chocolate. Many chocolate recipes were developed for what their creators believed to be maximal health benefit. However, people began to associate chocolate with health problems. In my interview, I asked my friend how they viewed chocolate and the benefits of eating chocolate and they replied, “I don’t know how beneficial it is to eating chocolate all the time, but I don’t think it hurts to have it sometimes as a snack.” While there are some risks in eating chocolate that range from toxins in the cacao shells to high amounts of sugar and saturated fat, chocolate has many beneficial qualities in being consumed. One benefit is the high amount of antioxidants received from eating chocolate. Also, chocolate has many cardioprotective qualities. This has been seen in cases such as the Kuna Case Study. In this study, they found that the Kuna people had better cardiovascular health than others due to the consumption of chocolate. Although some findings pose that this a potential complication due to the Kuna people also having a fish diet, chocolate clearly can have a positive impact on overall health. (Howe, 2012). According to Francene Steinberg, the effects of cacao flavonoids on cardiovascular health have been seen to reduce platelet reactivity, which then reduces the risk for clot formation. (Steinberg, 219) Chocolate also has the ability to work as an anti inflammatory and have anti tumoral properties. As seen by the image onfive foods the right, dark chocolate has been noted as a food that can help prevent cancer. As Watson states, Although in vitro studies have shown that cocoa flavonoids exert anti-tumoral effects, further studies are needed.” (Watson et al., 2013) However, the stigma that people have towards the benefits of eating chocolate often promote that there are very few and eating chocolate only causes health problems. People have found that the ideal chocolate to eat is 70% cacao and also limits cocoa butter content. It is also important to consider that the chocolate came from a cacao farm that avoided chemicals while being in a safe environment. Although chocolate has become seen as an unhealthy snack to some people, there are still many beneficial qualities to consuming chocolate.

 

Clearly, it is important to understand that there are many people who are unaware about the many facets of chocolate and the production of it. When looking at the origins of chocolate, many people do not know where it truly originated and how important it was to those people. The Mesoamerican civilizations regarded chocolate as one of the highest luxuries and used it in many different rituals. Also, it is evident that people are not very educated on the process in which their chocolate is produced. Many cacao farms, especially in West Africa, exploit adults and children in order to make more of a profit. With education and awareness of these poor conditions, people can understand how their chocolate is being made and if that company is upholding ethical standards. Not only may people not understand where their chocolate is being produced, they are often unaware of the potential benefits to consuming chocolate. Studies have found that chocolate provides key antioxidants and also improves cardiovascular health. Also, it is important to understand the myths and stereotypes associated with chocolate. Chocolate is constantly being shown as this sexual arousing item for females with men using it to seduce these women. Advertisements and companies capitalize on these stereotypes and use them in order to sell their product. After conducting this interview with my friend, I have began to get a better understand of how chocolate is viewed in most people’s eyes. Chocolate has played a major role in society for many years and it is important to inform people of the truths to consuming chocolate rather than keeping different myths and stereotypes about it alive.

 

Works Cited

 

Steinberg, Francene M, et al. “Cocoa and Chocolate Flavonoids: Implications for Cardiovascular Health.” Journal of the American Dietetic Association, vol. 103, no. 2, 2003, pp. 215–223., doi:10.1053/jada.2003.50028

 

Howe, James. “Chocolate and Cardiovascular Health: The Kuna Case Reconsidered.”Gastronomica: The Journal of Critical Food Studies, University of California Press Journals, 1 Feb. 2012, gcfs.ucpress.edu/content/12/1/43.

 

Watson, Ronald R., et al. Chocolate in Health and Nutrition. Humana, 2013.
Berlan, Amanda. “Social Sustainability in Agriculture: An Anthropological Perspective on Child Labour in Cocoa Production in Ghana.” Journal of Development Studies, vol. 49, no. 8, 2013, pp. 1088–1100., doi:10.1080/00220388.2013.780041.

Green & Black’s: Ethical Chocolate, Corrupt Connections

Green & Black’s, a popular bean to bar company offers a chocolate bar completely outside of the realm of the common candy bar. However, the company’s outward ethical stance is at odds with the practices of its parent company Mondelēz International. Green & Black’s believes in a bean to bar ethical standard, meaning they expect co-manufacturers, partners, and sources to uphold certain standards in terms of wages and labor expectations. Green & Black’s marketing centers on their ethics; this is emphasized by their grassroots origin story. According to their website, Green & Black’s, founded in 1991 by Craig Sams and Jo Fairley, launched with a mission to create chocolate with the finest and most sustainable sourcing principles (Green & Black’s: Our Story). Craig Sams, founder of organic food company Whole Earth, was sent a sample of 70% dark chocolate made from organic cocoa beans. He left the half-eaten bar behind, only for his wife Jo Fairley to try it. They fell in love with the taste and set out to sell it to others. Today, Green & Black’s has a wide collection of bars, which are “all expertly crafted with hand-selected, ethically sourced cocoa beans” (Our Story). Green & Black’s were the UK’s first Fair Trade chocolate bar and in 2012, they launched Cocoa Life, a “third party verified cocoa sustainability program” which they certify their bars with (Green & Black’s: Responsibility). The chocolate industry is inundated with bars from major manufacturers that do not offer ethical verifications, no not present an upscale image, and do not offer transparency in their sourcing. Thus, Green & Black’s stands out among  the  common cheap candy bar. However, the Green & Black’s ownership by Cadbury and Mondelēz International (formerly Kraft Foods) undermines the company’s brand. While Green & Black’s seems to offer an ethical choice to consumers, it’s ownership by major manufacturers cheapens it’s brand by tying it to chocolate companies with possible unethical practices.

 

Green & Black’s gourmet chocolate offerings are full of variety. They offer bars under the categories of “dark,” “milk,” “organic,” “white,” “salted,” “nuts,” “caramel,” “fruit,” “mint,” “toffee,” and “ginger.”  With around 17 different bars, Green & Black’s flavors extend from 70% dark to pure milk chocolate to dark with raspberry and hazelnut (Green & Black’s: View Chocolates). Promoting the quality of their products, Green & Black’s writes the green “symbolizes our commitment to always sourcing ethical cocoa” and black stands for “our high quality and the delicious intensity of our chocolate” (Our Story). With an organic line, Green & Black’s successfully creates candy that caters to the rising interest in organic foods. Organic foods are foods grown without pesticides, fertilizers, or other chemicals (Martin Lecture: Alternative Trade). Foods that do not carry the organic label may possibly use these products in agricultural production, or in other stages of manufacturing. These chemicals can be environmentally dangerous. Claire Williamson writes that “organic food has become an increasingly popular choice for consumer over recent years with salves of organic food increasing tenfold in a decade” (Williamson 231). Green & Black’s organic line thus targets specifically those consumers who buy in the interest of avoiding potentially contaminated food, despite the insufficient amount of studies to suggest that conventionally produced food have worse nutritional value (Williamson 234). However, Green & Black’s ensures that part of its audience includes organic food buyers through their products, which sharply contrasts the typical convenient store chocolate bar brand.

 

In addition to Green & Black’s variation in flavor and target demographic, the company further separates itself from traditional candy by its branding; Green & Black’s distinguishes itself through its narrative, advertising, and packaging. A Green & Black’s bar is a refreshing new take on chocolate, as the use of bright colors, intense flavors, certification stamps, and luxurious designs in its website and social media elevate the bar as a gourmet item and not simply a snack food. Green & Black’s achieves this image through its marketing. Packaging, in particular, relates to food intake (Argo and White 67). The colors and shape of a package influence a consumer’s decision to buy it, by making consumers believe it tastes better (Miller). For example “the yellow hue of a 7Up can make the soda taste more lemon-y” (Miller). Thus, Green & Black’s takes advantage of this psychological phenomenon. Their packages use bright colors with bold fonts. Some of the bars are packaged in paper rectangles, giving the bar a more upscale exterior. The look of a Green & Black’s bar is luxurious and high end, when compared to Snickers or M&M bag.

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Source:  blogspot

In chocolate packaging, visual cues and promotional cues have a “direct positive significant effect in the buying influence of chocolates” (Shekhar and Raveendran 55). Indeed, Green & Black’s takes advantage of the power of color – the most important too for “emotional expression of a package” (Shekhar and Raveendran 56). Shekhar and Raveendran argue that in chocolate packaging the size, shape, and color influence the consumer’s decision to buy. Green & Black’s stands out for its use of elegant black combined with bright colors that suggest refined taste but also gourmet flavoring. Shekhar and Raveendran conducted a study of chocolate buyers and found that students were influenced in purchasing chocolate based on visual cues alone.

 

Green & Black’s chocolate is thus a completely stand out brand. The offerings are diverse, have exciting colors, and their promotional websites and social media brand them as a fine chocolate. However, Green & Black’s packaging further works to attempt accurately represent their ethical stance as well, through certification stamps. The cocoa life and fair trade certification suggest the company engages in ethical practices and works to invest in community development projects (Fair Trade America). However, given the little knowledge consumers have about fair trade and other certifications, Green & Black’s packaging comes off as simply a lifestyle and aesthetic choice for consumers, rather than an ethical choice. For example, Green & Black’s’s Instagram page @greenandblacks has no posts referring it’s certifications or ethical processes. Instead, the Instagram is a lifestyle page of bright colors, coffee cups, fruit bowls, and plants next to chocolate bars. What the Green & Black’s’s Instagram page seems to be selling is not simply chocolate, but a way of life. The biography states, “Green & Black’s create delicious ethically sourced chocolate from the finest ingredients” (@greenandblacks). But a typical posts celebrates Easter or Father’s Day and suggests that followers buy Green & Black’s to celebrate the holiday. Indeed, the branding of Green & Black’s confuses the message of ethically-sourced and organic food by instead promoting a lifestyle full of bright colors and upscale food.

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Source: Instagram

 

In Raising the Bar: The Future of Fine Chocolate, Pam Williams and Jim Eber suggest that the finest part of fine chocolate is the packaging alone. This is because defining premium chocolate is a grey area (Willams and Eber 168). There is no expectation for cacao percentages bean quality, or location of the chocolate source. Truly, Green & Black’s premium label is a work of personal brand and not simply fact.

 

While Green & Black’s is distinct for its bright colors and certifications, the company holds ties to business that is not as ethical as Green & Black’s claims to be. In 2005, Cadbury bought Green & Black’s and it became part of Mondelēz International (formerly Kraft foods). Both Mondelez and Cadbury have a poor record in sustainable and ethical chocolate sources. NGO Might Earth found that Mondelez was using cocoa grown illegally in protected areas in the Ivory Coast and Ghana (Chocolate’s Dark Secret). In certain areas, the actions of the companies have led to massive deforestation – a study by Marius Wessel and Foluke Quist-Wessel found that the search for new land to accommodate the increasing cocoa production in Côte d’Ivoire and Ghana has led to “large-scale deforestation” as farmers establish new farms in the forest zone (Wessel and Quist Wessel). Since then, however, Mondelez has lead the private sector in forming initiatives to combat deforestation through a Cocoa Life program (Mondelez International). According to a 2015 press release on the Mondelez website, Cocoa Life is a “$400 million investment to empower 200,000 smallholder farmers and create thriving cocoa communities in Côte d’Ivoire and five other cocoa origins. Through Cocoa Life, Mondelēz International will participate in Côte d’Ivoire’s national REDD+ program to support the country’s bold ambition to reach zero-net deforestation in cocoa” (Mondelez International).

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Source: Forbes

 

Although Mondelez is acknowledging deforestation and working to fix it, it’s impact and practices in the region are a stain on the company that now connect it with Green & Black’s. In its report, Might Earth notes that “in West Africa, chocolate is rare and unaffordable to the majority of the population. Most Ivorian cocoa farmers have never even tried chocolate” (Chocolate’s Dark Secret). Mighty Earth underscores the biggest hypocrisy in big chocolate business – that the regions in which major companies create chocolate are the same ones that suffer from its worst environmental impact while simultaneously, the farmers there are not able to enjoy the products they create. Wessel and Quist-Wessel offer to companies proposing to make change: “take also into account aspects of the rural infrastructure such as education, health, and roads and access to credit and inputs” (Wessel and Quist Wessel). Additionally, their analysis pushes for companies to find advancements that allow more cocoa to be grown on less land as climate change and increasing demand for production will have a “negative impact on the size of the present cocoa growing area” (Wessel and Quist-Wessel).

 

Recently, Green & Black’s has also adopted the Cocoa Life stamp for their products. However stamps such as Cocoa Life, while they represent great investments in sustainable food sources, further confuse consumers. Increasingly, more companies are establishing their own forms of certification for their products.  However, this undermines Fairtrade through alternative certifications that simply confuse consumers. For example, Mars established a certification plan. Other certifications include Fair for Life, UTZ Certified, and Rainforest Alliance. However, customers who already don’t understand Fair trade, are negatively affected by this. More certifications lead to disinterest and an unwillingness to understand the differences between the certifications. In 2011, NPR Morning Edition argued that Fair Trade labels confuse coffee drinkers, particularly as what is “fair trade” evolves (Carpenter). The Guardian agrees that Fair Trade is confusing and broad, referencing a survey of 1,000 shoppers conducted by consumer group “Which?” (Smithers). According to the survey, “seven out of 10 UK customers “admitted they would pay more attention to the environmental impact of the foods they buy if labels were clearer and more meaningful” (Smithers).  Green & Black’s “Cocoa Life” only adds to this problem. Fair Trade labels are poorly understood and there are far too many of them for consumers to keep up. The survey also found that “Nearly half the respondents (47%) said there were already too many things to think about already without worrying about the environmental impact of the food they buy” (Smithers). Thus, consumers cannot be left to understand the growing landscape of Fair Trade certifications. It should be on Green & Black’sand Mondelez International to make it clear on their packages what exactly “Cocoa Life” means. At face value, the label looks promising to consumers who look for certifications, however, consumers do not actually understand what separates one form of certification from another.

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Source: MediaFairTrade.org

Ultimately, Green & Black’s stands out as a fine chocolate maker with ethically and sustainably sourced cocoa. Despite this, Green & Black’s suffers from many of the same failures of the major chocolate and candy sellers: they contribute to a business that confuses it’s buyers. Their marketing strategy is more of a lifestyle brand and their use of bright colors attracts buyers more interested in design than content. Additionally, Green & Black’s parent company does not leave them controversy-free; they must work to overcome environmental and economic damage that their products have caused in particular regions.

 

Sources:

Carpenter, Murray. “Fair Trade Labeling May Confuse Coffee Drinkers.” NPR, NPR, 30 Nov. 2011.

“Fairtrade America.” Fairtrade Certified Coffee – Fairtrade America.

“Chocolate’s Dark Secret: Investigation Links Chocolate to Destruction of National Parks.” Mighty Earth, 29 Mar. 2018.

Martin, Carla. Course Lecture: Alternative Trade AAAS 199x: Chocolate. 2018

“Mondelez International to Lead Private Sector Action in Côte D’Ivoire’s Program to Combat Deforestation.” Mondelēz International, Inc., ir.mondelezinternational.com/news-releases/news-release-details/mondelez-international-lead-private-sector-action-cote-divoires.

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Images:

http://w-duffy0912-dc.blogspot.com/2011/03/green-blacks-products.html

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